Can oral care really embrace wellness? YES! We’re noticing housework being reframed as a daily reset and the big weekend clean as a weekly reset. A boomer would never have that perspective, but Gen Z and millennials do, so oral care MUST lean into this mindset and opportunity. After all, brushing your teeth before bed is an end-of-day reset.

Welcome to a world where everything can be wellness!

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References:

https://www.maison-objet.com/en/paris/programme/s23-the-well-being-experience

https://news.pg.com/news-releases/news-details/2023/Febreze-Introduces-the-NEW-Mood-Collection-Designed-to-Help-Consumers-Set-Moods-at-Home/default.aspx

https://nypost.com/2023/05/10/gen-z-says-everything-showers-are-better-than-sex/

https://insider.fitt.co/issue-no-249-good-as-new/

https://spcare.bmj.com/content/early/2023/07/03/spcare-2023-004214

https://www.cosmeticsdesign-europe.com/Article/2023/10/06/Oral-microbiome-the-key-to-better-health/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.