Four episodes exploring opportunities for oral care and premiumisation. In the next ten minutes we’re diving into wellness and longevity. Going beyond plaque removal and fresh breath. Be inspired by other categories that have evolved concepts from nice-to-have to must-have staples.

Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Water: https://www.liquid-iv.com/

- Monin: https://www.monin.com/us/hydration-boost

- Fabric scent boosters: https://www.marketdataforecast.com/market-reports/laundry-scent-booster-market

- Planeta Organica: https://naturasiberica.ru/brands/planeta-organica/?series=7062

- Longevity: https://www.instagram.com/bryanjohnson_/

- Wellhub: https://wellhub.com/en-us/blog/wellhub-news/wellhub-makes-every-company-a-wellness-company/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.