Plaque disclosure is the pre-floss, pre-brush step that once digitally tracked, will be the cornerstone of longevity.

Symrise’s Global Business Unit Oral Care and a futurologist dedicate four episodes to the impact of longevity on the oral care category. Each episode breaks down the megatrend of longevity into bitesize chunks. The big take away from the next ten minutes:  Plaque disclosure will get a make over. While this tech is in development, the immediate opportunity lies in more exciting formats (gels and sprays) as well as flavours to encourage uptake. As this isn’t strictly cleaning, we have more flavour freedom and can tap into nostalgia.

Don’t miss out on the other three episodes to get the full story.

The podcast is linked to a must-read newsletter for the oral care industry. It showcases how this trend – and many others – are reshaping the landscape. Please subscribe to learn more.

What do you think about the impact of longevity on our category? We’d love to hear from you: future.forward@symrise.com.

To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- https://www.washingtonpost.com/technology/2023/09/10/full-body-mri-cancer-prenuvo/

- https://www.vogue.co.uk/article/neko-health-scan-review

- https://fatglob.com/products/let-s-get-brushin

- https://www.youtube.com/@DentalDigest

- https://eli.health/

- https://www.salignostics.com

- https://theconversation.com/with-damp-drinking-and-zebra-striping-gen-z-are-embracing-moderation-not-abstinence-from-alcohol-246250