Discover
The AI Social Club

The AI Social Club
Author: Margot Bletterie
Subscribed: 0Played: 0Subscribe
Share
© Margot Bletterie
Description
We are the reference AI media in the GCC region.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Hosted on Acast. See acast.com/privacy for more information.
15 Episodes
Reverse
What are AI agents, and why are they reshaping the way businesses think about productivity and the future of work?In this episode of The AI Social Club, host Margot Bletterie sits down with Jean-Paul Sacy, regional leader at Wand, to demystify AI agents, cut through the buzzwords, and uncover what really matters when adopting AI in the enterprise world.You will learn:•What AI agents really are (beyond the hype)•The 3 key components of any AI agent: cognitive engine, context, and tools•Common misconceptions about generative AI and realistic productivity gains•How to identify the right business use cases (and avoid the “shiny AI” trap)•Why experimentation and failure are critical success factors in AI adoption•The concept of hybrid workforces and how companies are redefining leadership rolesWhether you are a business leader, innovator, or AI enthusiast, this conversation is packed with insights on moving from experimentation to real enterprise value.CHAPTERS00:00 Introduction01:15 Jean-Paul’s journey into AI and WandAI03:20 What AI agents really are (explained simply)06:30 Misconceptions and productivity impact09:10 How to identify the right business use cases12:45 Red flags and vendor lock-in risks18:30 Hybrid workforces: humans + AI agents23:40 Final advice: experiment, fail, and learnCONNECT AND SUBSCRIBE:Learn more about Jean-Paul Sacy: https://www.linkedin.com/in/jpsacy/Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders- Website: https://www.thesocialclub.ai/- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703 - Youtube: https://www.youtube.com/@theAIsocialclub- LinkedIn: https://www.linkedin.com/in/margot-bletterie/https://www.linkedin.com/company/the-ai-social-club/ / the-ai-social-club If you found this episode valuable, like, share, and comment! It helps us reach more people and spark the right conversations on AI and society.-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
How can we use AI to protect and empower children in a rapidly changing digital world? In this episode of The AI Social Club, host Margot Bletterie sits down with Maryam Ehsani, CEO and founder of Child Safe ME, ambassador of the AI Universal Council, and board member of ISPCAN (International Society for the Prevention of Child Abuse and Neglect).With over 15 years of expertise in child protection and safeguarding, Maryam shares her vision on how AI can be both a powerful tool for education and safety, while also posing real risks if left unchecked. This is a must-listen for parents, educators, policymakers, and tech leaders who want to understand how to balance innovation with responsibility when it comes to children and AI.You will learn: • How AI tools are transforming children’s learning experiences • The role of AI in preventing online abuse and safeguarding children • The biggest risks for kids growing up with AI, from deepfakes to cyberbullying • Why parents must rethink digital literacy and “unlearn” old habits • What schools, governments, and tech companies must do to protect the next generation • Concrete advice for families on nurturing open conversations around AI-CHAPTERS:00:00 Introduction01:15 Why Maryam brought AI into child protection02:32 Positive opportunities of AI for children’s learning05:50 AI tools for safeguarding and online safety07:30 Key risks parents need to know about12:45 Deepfakes, cyberbullying, and digital footprints16:30 The role of schools in guiding children with AI21:45 Governments and AI education from early age23:58 Tech companies’ responsibility in child protection26:50 From what age should children be introduced to AI?32:00 What makes Maryam optimistic about the future33:50 Final takeaways for parents, educators, and policymakers-CONNECT AND SUBSCRIBE:Learn more about Maryam Ehsani: https://www.linkedin.com/in/maryam-ehsani-0a149a6/Subscribe to The AI Social Club Podcast for more conversations with AI & data leadersWebsite: https://www.thesocialclub.ai/Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWHApple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703LinkedIn: https://www.linkedin.com/in/margot-bletterie/https://www.linkedin.com/company/the-ai-social-club/If you found this episode valuable, like, share, and comment! It helps us reach more people and spark the right conversations on AI and society.-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Is your AI strategy at risk because of outdated data governance? In this bonus episode of The AI Social Club, Joe Aoun breaks down why governance isn’t just a compliance checkbox—but the backbone of trustworthy, scalable AI.Joe Aoun, data strategy leader and governance advocate, joins Margot to explore the often misunderstood but mission-critical role of data governance in the era of generative AI. Why do so many companies still get it wrong? And how can you move from rigid control to agile enablement—without losing trust, quality, or speed?If you’re building AI responsibly, this is a must-listen.🔹 You will learn:The real difference between data governance and data enablement—and why both matterWhy traditional governance models fail in AI-driven environmentsHow to create governance that’s usable, flexible, and doesn’t kill innovationWhat “AI governance” really means (hint: it’s not just a rebrand)The biggest operational mistakes companies make with data governanceHow to gamify governance and drive adoption through literacy and transparencyCHAPTERS:00:00 Introduction 01:15 What is data governance vs data enablement? 03:04 Governance as creating safe spaces for innovation 05:30 Why overregulation kills productivity 07:20 AI governance: evolution or distraction? 09:45 Why most governance policies fail 11:36 Operationalizing governance: roles, KPIs & tools 13:22 Three scenarios of GenAI adoption in companies 16:07 Agile, iterative governance in action 17:45 How to get employees to follow the rules 18:50 Closing thoughts: why governance is leadership🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders🔗 LinkedIn: https://www.linkedin.com/company/the-ai-social-club/-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Is your company truly ready for AI? In this bonus episode of The AI Social Club, Margot Bletterie sits down with Joe Aout to explore what “AI readiness” really means and why so many businesses are jumping on the AI bandwagon without a strategy.They break down a practical framework to assess if your company is genuinely prepared to integrate artificial intelligence, not just technologically, but culturally and operationally. If you’re considering launching AI initiatives or scaling existing ones, this episode is packed with clarity and great advice.We discuss:🔹 How to assess AI readiness across 4 pillars: strategy, data, technology, and governance🔹 Why “AI for the sake of AI” fails and how to avoid it🔹 Common pitfalls when moving from AI pilots to scalable solutions🔹 Real examples of bad vs. effective AI implementation🔹 Why strong use cases and executive alignment matter more than flashy tools🔹 The right sequence from proof of concept to proof of value to scaleWhether you’re an AI lead, data strategist, or business decision-maker, this is your playbook to make AI actually work in your company.CHAPTERS:00:00 Introduction 01:15 What does it mean to be "ready" for AI? 03:00 The 4 pillar framework for AI readiness 07:45 When AI is the wrong tool for the job 10:51 Starting small with POC, POV and scale strategy 13:37 Should you rush into AI or slow down 15:41 How to sequence use cases for compounding value 18:12 From pilot phase to real AI impact 🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders🔗 LinkedIn: https://www.linkedin.com/company/the-ai-social-club🔗 Podcast: https://www.thesocialclub.ai/-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
The Future of Banking Is AI-Driven - Insights from HSBC’s Former CDAO Bart PietruszkaBanking is one of the most advanced sectors in AI, but what’s really happening behind the scenes? In this episode of The AI Social Club, Margot Bletterie speaks with Bart Pietruszka, former Chief Data & Analytics Officer at HSBC, to unpack the real state of AI in financial services.From hyperpersonalized customer experiences to ROI-driven AI tools, Bart shares what’s working, what’s failing, and why traditional banks must rethink how they organize around AI, fast.Whether you’re in banking, data, or tech leadership, this episode is a must.You’ll learn:Why 70% of AI initiatives still fail in banking (and how to fix that)How to ensure every AI project has measurable ROI and business valueWhy the Chief AI Officer may soon replace the traditional CDAOWhat hyperpersonalization in banking could really look like (think Netflix-style experiences)The strategic risks of legacy systems and poor data for GenAI adoptionChapters:00:00 Introduction 02:00 Real-world AI use cases in banking 06:45 Why AI projects fail and how to build for ROI 09:10 Balancing compliance with innovation 15:13 The rise of Chief AI Officers 21:00 What hyperpersonalized banking could look like-🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders🔗 Know more about Bart : https://www.linkedin.com/in/bart-p22/🔗 Know more about The AI Social Club: https://www.thesocialclub.aiListen to us on Youtube and on your favorite podcast platform:Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWHApple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703If you found this episode valuable, like, share, and comment. It helps us reach more people!-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
In this 15-minute special, Margot Bletterie and Joseph Aoun dive into a hot debate:Do you really need clean data to get started with AI?From data audits and governance to generative AI’s tolerance for messy inputs, we unpack the reality behind the “garbage in, garbage out” rule and why waiting for perfect data might hold you back.If you’re a business leader, data strategist, or AI curious mind wondering how to start smart with imperfect data, this conversation is for you.🔍 Key topics:– Data quality vs. speed of execution– How generative AI changes the game– Practical advice for launching AI projects today– Why metadata and context matter more than ever👥 No interview - just an honest, high-level discussion between two data leaders.💡 Start where you are. But make sure you know where your data stands.🔗 Know more about The AI Social Club: https://www.thesocialclub.ai/🎧 Listen to the podcast on your favorite platforms:- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703-Youtube: https://www.youtube.com/@theAIsocialclub*Subscribe to this channel for weekly episodes on AI, education, and innovation*If you like this content, comment, like and share it around you, it helps us reach more people !-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
How is GenAI transforming the university experience for students and educators? What should professors do to prepare the next generation of thinkers and leaders in the age of artificial intelligence?In this episode of The AI Social Club, I sit down with Dr Hind Salih, professor and AI expert, to explore the urgent shifts happening in university education due to the rise of generative AI (GenAI).We discuss:🔹 How Gen Z students are using GenAI tools like ChatGPT🔹 The risks of relying too much on AI in academic settings🔹 Why critical thinking must be redefined in the AI era🔹 The evolving role of professors in a tech-driven classroom🔹 Real strategies to prepare university students for an AI-powered worldWhether you’re a university professor, academic leader, student, or just curious about the future of education with AI, this episode is packed with insights you can act on today.-CHAPTERS:00:00 Introduction & why GenAI in education matters 02:30 The shift from teaching to co-learning 09:10 What needs to change in university classrooms 15:00 The danger of shortcut learning with AI 24:00 Practical advice for professors using AI in class 30:00 Advices for students, professors and university leadership 🎓 Learn more about Dr Hind Salih: https://www.linkedin.com/in/dr-hind-salih-02a57932/🔗 Know more about The AI Social Club: https://www.thesocialclub.ai/🎧 Listen to the podcast on your favorite platforms:- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703-Youtube: https://www.youtube.com/@theAIsocialclub*Subscribe to this channel for weekly episodes on AI, education, and innovation*If you like this content, comment, like and share it around you, it helps us reach more people !-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Today, I’m joined once again by someone who left a strong mark in our first conversation: Chada.In that first episode, we talk about AI in sustainability and energy innovation. But this time, we go deeper.and we talk about two topics that matter to both of us:🔹 What it really takes to build a tech startup in the UAE and the region🔹 And the challenges - and power - of being a woman in tech and entrepreneurship hereFrom the role of networks to the reality of fundraising, Chada shares unfiltered advice, sharp insights, and grounded experience.Whether you’re an entrepreneur in AI - or in any other field - or a woman wondering if now’s the time to make your move, this episode will give you a boost.-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
In this episode, I’m joined by Gilles G. Vidal, a visionary creative director with over 30 years of experience in music, television, and branded content.Together we discussed questions around:Is AI going to replace my creativity? How can AI generated content feels human and authentic? How to cope with copyright issues? Is it challenging for his client to accept AI generated content? He is passionated and he taught himself how to prompt, spent nights testing tools, and learned to speak the “language” of each AI model, always testing and learning new features.It is still a challenge, technology evolves really fast, but he will explain to us how he managed to stay up to date.Each and everything insight in this discussion is great to take !You can take a look at the work he has done and that we have discussed during the podcast:Fully AI generated video campaign for Mubadala (without touching a camera): https://vimeo.com/1050723565/59ee79d02c. Amazing, right ?GG Showreel: https://vimeo.com/1079784926/0b874aa471His portfolio: https://drive.google.com/file/d/1w2BiZBCpvNFDzKxxb0HjK4oPWGnnP2Y-/viewIf you’re still on the fence about AI in creativity, this episode will shift your perspective. -You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Let's dive into AI, sustainability, and energy innovation with a powerhouse guest: Chada El Islam BenmahceneShe’s a tech entrepreneur, investor, and advocate for innovation, leading the charge in AI-driven energy solutions. As the founder of a Venture Studio, she’s not just funding startups—she’s building them from scratch, turning advanced research into real businesses.In this discussion, we talk about:- How to collaborate with universities and researchers to create impactful startups- Why big corporations struggle to innovate—and how startups fill the gap- How AI is revolutionizing energy efficiency- What it will take for the Middle East to lead in AI-powered sustainabilityShe’s been named one of the most influential women in Dubai, and trust me—she will grab your attention.CHAPTERS:00:00 Introduction & Chada's journey 03:17 What is a venture studio? 07:00 From university research to MVPs 15:33 Partnering with corporates for innovation 23:17 Why AI is key to energy efficiency 26:54 3 startups bridging AI & sustainability 37:18 Middle East innovation in green tech? 43:03 Conclusion & Chada's vision for the futureYou liked this episode? Share it around you and give us 5 stars on your favorite platform !-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Inside Marketplaces: Data, Product & Real ValueIn this episode, I sit down with Christophe who is the former Chief Product Officer of PropertyFinder.He shared his fascinating journey from the early days of the internet to leading AI-driven product strategies in HR tech and real estate.We discussed:🔹 The role of the Chief Product Officer, a position that not widely known in the GCC—when do we need it, and why?🔹 How AI is transforming marketplaces🔹 The challenges of trust, lead qualification, and data-driven decision-making in this field🔹 The promising future of PropTech, smart cities, and predictive AIIf you work in marketplaces, real estate, or HR tech, don't miss this episode !This is exactly the kind of conversation I had in mind when launching this podcast: real-life use cases, with experts who make complex topics accessible. And Christophe does it brilliantly. You liked this episode? You would like to support us? Share it around you and give us 5 stars, it helps a lot ! -CHAPTERS:00:00 Introduction & Christophe's journey03:57 Understanding the role of a CPO07:16 Data-Driven product strategy08:01 Marketplace mechanics & Success metrics16:04 Using Data to improve agent performance28:49 Product innovation: Super Agent & Pricing models34:26 Proptech trends & Smart City challenges52:58 Conclusion & key takeaways-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
How do you build a world-class data function… when there’s no data?No customersNo legacy systemsNo historical data to rely on.That’s exactly the challenge Garry Ure faced when he joined Zand, before the online bank had even launched.Garry has 20 years of experience in data management in the banking sector and for the last five years, he led the data enablement strategy at Zand. He shaped everything from data governance to AI-driven personalization in a highly regulated environment.In this episode we dive into:How do you design a hyper-personalized banking experience from scratch?What does ‘good’ data governance look like in a digital-first bank?How is AI reshaping the future of finance?If you’re building (or rebuilding) a data function, you don’t want to miss this unique testimony!CHAPTERS:00:00 Introduction00:28 Garry's career and experience08:38 How to start from a greenfield17:30 Data enablement and data culture creation30:50 Data management essentials34:15 Banking use cases40:50 Showing the value of data management46:40 Vision, takeaways and conclusion-You liked this episode? Subscribe to this channel and give us 5 stars !You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
How is AI rewriting the rules of influencer marketing?Edoardo Ferrari wears multiple hats: he’s the Director of Digital Analytics & AI at a leading beauty company and a fashion entrepreneur. His work is all about balancing creativity, instinct, and technology to drive innovation.In this episode, we explore:How AI is transforming creative industries like beauty & luxuryThe evolution of social media & influencer marketing with AIWhere to draw the line between human creativity and AI-powered insightsDon’t miss Edoardo’s signature Italian accent! His unique experience—spanning startups and global brands—makes this a must-listen for anyone navigating AI in creative industries.EPISODE BREAKDOWN:00:00 Introduction00:40 Edoardo's career & experience09:41 Data & AI in the beauty space, trend detection19:45 AI adoption for creative talents, enpowering creators28:40 Challenges in startups vs large companies37:00 Impacting fast paced industries43:50 Ethics & regulation for social media47:00 Is Ai going to replace creative talents?50:00 AI for influencers51:30 ConclusionYou liked this episode? Follow us and talk about us around you!You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
Data leadership is at a turning point—are we ready for what’s next?Joseph Aoun is the Data & AI Solutions Director at Apgar, a global data management & AI group.He describes himself as a "Data-Powered Digital Business Transformation Leader"—and that says it all.With 15+ years of experience in data and digital, he spent the last 7 years at Chalhoub Group, where he played a key role in building and scaling one of the most advanced data and AI teams in the region.He is also one of the most passionate and insightful leaders I know in Dubai.In our conversation, we explored:The role of the Chief Data Officer: How is it evolving? Is hiring one a no-brainer? If yes, where should they sit in the organization?The importance of strategic patience in AI adoptionWhat makes an AI product failThe central role of humans and talent in AIThank you Joseph for your time and for sharing your perspective on these burning topics!Episode Breakdown:00:00:00 Introduction00:00:26 Career journey00:04:11 The role of a CDO and organizational structure00:14:09 The Impact of AI on data leadership00:17:12 Building a data organization from Scratch00:22:49 Scaling Data Initiatives in large Enterprises00:26:17 Measuring AI & Data maturity00:32:08 Ensuring business adoption of AI00:41:28 Preparing organizations for the AI era00:49:39 Attracting & retaining data talents00:55:09 Final takeaways-You liked this episode?>>> Subscribe to the channel, share it around you, like it and give us stars !It really helps :)You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.
How to build an AI Lab that delivers business impact?This is what this first episode is all about, with Audrey as an inspiring guest !After starting her career in consulting, Audrey decided to dive into the fast-paced world of startups, eventually becoming VP of Transformation at Checkout.com. There, she played a pivotal role in its growth, helping it scale into one of Europe’s most impressive success stories.Less than 2 years ago, she took on the challenge of creating an AI Lab at IAG (the group behind British Airways, Iberia, Vueling and Aer Lingus) from scratch—and that's the story I wanted to unpack during this interview.This episode is a true masterclass and here are 3 of the many learnings she shared with us:The team is the heart of the Lab's success: Focus your energy on finding the right talent, finding the right balance between externalizing and internalizing the product development (definitely a 1B dollars question in the GCC region) and keeping people engaged for the long termKeep a startup mindset: efficiency, methodology and excitement are keyPrioritize, prioritize, prioritize: At the end of the day, you want AI to make a real impact on the business. Take the time to assess the objectives and potential of each product. "AI" may be the buzzword on everyone’s lips, but it’s not the solution to all challenges. The build and maintenance of AI products are costly and can often be replaced by a process reworkThank you, Audrey, for this masterclass on AI Labs, your refreshing perspective, and your boundless energy. I’m confident it will inspire many people to explore this exciting path !-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.