How can organizations truly refocus their AI journey—from training and adoption to real business impact?

In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable.

After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset.

You’ll learn:

🔹 Why most companies get AI adoption wrong—and how to fix it

🔹 How AI training for executives sparks company-wide transformation

🔹 The power of “learning by doing” when it comes to GenAI tools

🔹 How to manage fear, regulation, and the “job loss” narrative around AI

🔹 What a strong AI culture looks like (and why it starts at the top)

🔹 How to turn AI training into measurable ROI for your organization

Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI.

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CHAPTERS

00:00 Introduction

01:15 Why Bart left HSBC to found Refocus AI

02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training

05:10 Is the market ready for AI adoption?

06:40 The role of culture in successful AI transformation

08:20 Upskilling vs. job replacement: how to shift the mindset

10:00 Overcoming stigma and fear around AI

12:15 Building an AI-driven culture that lasts

14:00 Data security and responsible AI usage

15:40 Why every employee is trainable (but not at the same level)

18:00 The ROI of AI training and executive sponsorship

21:00 Key advice for skeptical leaders

23:30 Final takeaways

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CONNECT AND SUBSCRIBE

Learn more about Bart and Refocus AI: https://refocus-ai.com/

Connect with Bart on LinkedIn: https://www.linkedin.com/in/bart-p22/

Subscribe to The AI Social Club for more conversations with AI & data leaders:

🌐 Website: https://www.thesocialclub.ai/

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💼 LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

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