How is AI rewriting the rules of influencer marketing?

Edoardo Ferrari wears multiple hats: he’s the Director of Digital Analytics & AI at a leading beauty company and a fashion entrepreneur. His work is all about balancing creativity, instinct, and technology to drive innovation.

In this episode, we explore:

• How AI is transforming creative industries like beauty & luxury
• The evolution of social media & influencer marketing with AI
• Where to draw the line between human creativity and AI-powered insights

Don’t miss Edoardo’s signature Italian accent!

His unique experience—spanning startups and global brands—makes this a must-listen for anyone navigating AI in creative industries.

EPISODE BREAKDOWN:

00:00 Introduction

00:40 Edoardo's career & experience

09:41 Data & AI in the beauty space, trend detection

19:45 AI adoption for creative talents, enpowering creators

28:40 Challenges in startups vs large companies

37:00 Impacting fast paced industries

43:50 Ethics & regulation for social media

47:00 Is Ai going to replace creative talents?

50:00 AI for influencers

51:30 Conclusion

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