In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy. From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice. Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms. 03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Follow Talk Podcasts with Me founder Elijah Drown: LinkedIn | Instagram | Facebook Podcast produced by Your Podcast Sidekick.
A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany. In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank. This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity. And the cherry on top? There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm. Let’s friggin’ go! 04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes Reach out to featured guest James Mulvany: Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies. From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape. They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death. Ready to disrupt the norm? 01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun Reach out to featured guest Chris Harris: LinkedIn Impossible Machine: Website | X | Instagram | LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants. They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence. The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends. This is a badass conversation that offers valuable lessons for businesses seeking to stand out. 01:21 What is the brand strategy process like? 02:35 Challenges of transitioning to online from brick and mortar 04:53 Struggles with articulating brand identity 07:56 Target audience and market evolution 10:05 Getting team buy-in and internal branding 37:38 Common industry mistakes 40:47 Conclusion and Bloopers Reach out to featured guest Cameron Varner: LinkedIn Banbury Lane Design Centre: Instagram | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way. Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication. Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go! 01:56 The Power of Inauthenticity 02:51 Mass Premium Positioning: Starbucks and Nickelback 06:34 Targeting the 99%: Simplifying Strategy 15:03 Implementing Strategy: The Real Challenge 20:08 Executing Strategy: Key Steps 27:13 The Power of Repetition in Leadership 27:55 The Importance of Internal Messaging 28:47 Strategy Shouldn't Be a Job Title 29:56 The Essence of Effective Strategy 32:02 Crafting a Manifesto for Your Team 33:16 The Role of Sales Scripts in Business 34:18 Internal vs. External Communication 41:28 The Impact of Cynicism on Success Reach out to featured guest Alex M H Smith: LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B. James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings. With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain. 01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding. The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way. Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market. Reach out to featured guest Dave Gulas: LinkedIn | Podcast LinkedIn | YouTube | Tiktok | X (Formerly Twitter) | Spotify | Apple Podcasts | Dave Gulas | EZDC 3PL | Freight By Dave | Beyond Fulfillment Podcast | Apply to Be a Podcast Guest Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up. With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode. From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning. They’re shaking up traditional practices and rule-following. Let’s friggin’ go! 03:27 Marketing Challenges in Hospitality 08:02 Guerrilla Marketing Tactics 18:50 The Challenge of Defining Values 19:51 Navigating Product Positioning 20:29 The Complexity of Product Marketing 25:36 Building a Cohesive Story 28:31 Engaging with Customers 34:51 Bloopers and Behind the Scenes Reach out to featured guest Jacki Brown: LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
Can meme’s shake things up in the world of B2B? This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight. In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries. Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world. 01:16 The Art of Memes 03:29 Aiden's viral success story 06:36 Going viral in B2B marketing 08:37 Targeting niche audiences 15:58 Generational marketing challenges 24:16 Leveraging humor strategies 34:40 Bloopers Reach out to featured guest Aidan Brannigan: LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into. They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business. Jump in to shake things up and show what it means to truly stand out. 01:21 Calling out marketing BS 02:52 What to choose - action or information? 04:41 Trend analysis and future-proofing businesses 05:13 The rise and fall of social media platforms 07:24 Search platforms beyond Google 09:33 Building a Business Strategy 11:20 Getting audience insights 12:41 Using pop culture as a marketing tool 15:53 Creating engaging content 21:11 Building the right audience 35:17 Challenging societal norms for women in business 37:06 Conclusion and bloopers Reach out to featured guest Adriana Tica: Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick
Even in the creative there can be drudgery, but in this episode with Dave Officer, founder of Doodle Juice Design he and Beatrice dissect the unconventional paths of creative pursuits. They discuss how formal education can stifle artistic passion, the challenges of standing out in a saturated market, and the need for disruption in branding, emphasizing strong copy over visuals. The conversation includes anecdotal experiences, branding tips, and a humorous yet cautionary tale about the dangers of online interactions. 00:26 The effects education has on creativity 05:03 Standing out in a sea of sameness 14:47 The power of copywriting 18:04 Visuals in branding 22:08 Nostalgia and modern marketing 22:27 The Ball Sack metaphor 23:39 The impact of words and content 25:39 Social norms and individuality 31:46 Bloopers and final stories Reach out to featured guest Dave Officer: Linktree Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick Music addition: Tre Houston - feelin' alright
What can be learnt from villains, anti-heroes, and morally grey characters - that can be applied to standing out and building relatability in business? The character traits and that’s what this episode’s featured guest Taylor Tudisco and Beatrice Gutknecht are covering in this episode of The Art of Branding. Tune in to explore how you can push your brand beyond conventional boundaries and create lasting impressions. 02:10 The Importance of Branding Foundations 03:21 The Role of Operations in Brand Strategy 05:17 Personalized Web Design: Breaking the Mold 10:01 Villains and Anti-Heroes in Business 15:27 Finding Your Brand's Unique Voice 27:00 Bloopers and Fun Moments Reach out to featured guest Taylor Tudisco: Website | The Brand Digest - Substack | Branded by Bravi Podcast - Spotify | Branded by Bravi Podcast - Apple | Instagram | LinkedIn Check out some of Taylor's character breakdowns for more ideas. Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding. They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. They discuss techniques for creating engaging podcast content, such as producing additional promotional clips and the market research involved to get the right content. They also explore the the practical side of podcast production, including iterative improvement, effective marketing strategies, audience engagement, different approaches to podcasting, and behind-the-scenes in the development of The Art of Branding podcast. 00:59 Sam Carr's Podcast Strategy 02:25 Audience Targeting 03:28 Marketing and Content Creation Insights 04:23 Balancing Personal and Business Brands 04:57 Effective Podcast Promotion Techniques 08:39 Iterating and Improving Your Podcast 14:16 Exploring Different Podcast Formats 24:45 Monetization and Branding Strategies 31:33 Conclusion and Bloopers Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick
It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor. This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere. They’re on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they’re at now. There’s insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures. 00:19 Meet the Couplepreneurs: Brooke and Jeremiah 01:00 Shaking Up Project Management 01:49 Creating a Unique Brand Identity 05:28 Unique Approach to Core Values 10:36 The Response about the Brand Refresh 15:00 Going beyond F-bombs 21:26 Effective Messaging and Branding 23:32 Understanding Audience Perception 24:33 International Perspectives and Cultural Sensitivity 25:39 Branding Lessons from Starbucks 29:26 Reframing and Standing Out in the Market 33:00 Visuals are a outcome of brand strategy 38:54 Bloopers Reach out to Project Revolution: LinkedIn | Website | The Project Management Pathway: Your 90-Day Project Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick.
This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top. We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business. Jump straight in 👇🏻 00:51 Competing with Limited Resources 02:08 The Tatcha Example: Finding Your Niche 03:21 Positioning and Differentiation 05:26 Building Trust and Authenticity 08:15 Client Success Stories 16:10 The Power of Accountability 21:14 Adapting and Innovating in Business 28:41 Leadership and Values Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick tu22Tnuly2Tt9zxbLYWr
Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market. Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hits on the balance between creative integrity and practical business tactics when launching and sustaining a successful podcast. 01:20 The podcast boom and its challenges 03:04 Reverse engineering podcast success 04:48 Differentiating your podcast in a crowded market 07:53 Personalization in podcasting 08:36 Combining strategy with personality 11:01 Launching and promoting your podcast 13:38 Overcoming self-doubt and taking risks 16:15 Tips on staying consistent and authentic 30:58 Bloopers and final tips Reach out to featured guest Ryan Sullivan: LinkedIn | Website | YouTube Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
This episode brings back co-host Elijah Drown as they dive into the creative chaos of audio branding, exploring Elijah's unique approach to sound and podcast production. They discuss integrating sound into brand identity, sharing examples of how sound can evoke emotions and help businesses stand out, from ASMR to LEGO. From the history of impactful sound design to modern-day techniques, this conversation is all about shaking things up and pushing boundaries using sound. This episode takes the art of branding into the art of audio branding. 00:22 Meet the Co-Host: Elijah's Passion for Sound 00:57 Creative Process: From Chaos to Magic 03:03 Case Study: Crafting a Unique Podcast Intro 04:35 The Power of Sound in Branding with example brand LEGO 10:55 Exploring ASMR and Sound in Advertising 16:15 Disruptive Sound Strategies for Brands 27:05 Inspiration from Unconventional Musicians Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more: Shaking up societal norms. How to maintain a disruptive voice. Moving forward as a brand as we shift into the AI era Zsike’s personal experiences, like her undercover stint in a brothel. The change Zsike wants to make for women and challenging traditional norms in the business world. 00:20 Meet Zsike: The Vampire Digital Story 03:01 Authentic Branding 07:15 Navigating Personal and Business Identity 18:30 The Human Element in the Age of AI 21:18 Undercover in a Brothel: A Journalist's Tale 31:14 Empowering Women in Business Reach out to featured guest Zsike Peter: LinkedIn | Website | Art website | Instagram | TikTok Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business. Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes. They go into how to have a consistent brand voice, whether online or in person, and the role of clear mission, vision, and values in guiding business practices. 01:01 The Journey: From Struggles to Success 04:03 Brand Evolution with Authenticity 07:54 Inspiration and Influences 09:47 The Hustle Debate: Quality vs. Quantity 16:42 Maintaining Brand Integrity 19:05 Mission and Vision: The Core of Business 20:17 Innovative Brands: Disrupting Industries 23:40 Bloopers and Behind the Scenes Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick
A seasoned storyteller, keynote speaker, podcast host, and storytelling coach Francisco Mafuz is a trusted by top-tier organizations like PepsiCo and the UN. Francisco shares his journey of developing his 'story powers' brand, accidental innovation, and badass dynamic storytelling. Francisco shares how his superhero-themed branding emerged during the COVID-19. Francisco emphasizes the power of being different rather than better and encourages others to talk about everyday matters openly for healthier relationships and more engaging conversations. Join us to learn how to make your brand more interesting than Netflix! 00:00 Introduction to Francisco: The Storytelling Maestro 01:02 The Birth of a Unique Brand Identity 03:09 Crafting a Memorable LinkedIn Presence 06:10 Overcoming the Fear of Public Speaking 07:20 The Art of Engaging Content Creation 11:47 The Story Behind the Soap Bar 14:01 Leveraging Pop Culture in Branding 17:12 Standing Out in the Storytelling Space 19:28 The Importance of Genuine Branding 26:35 Keeping it real in Media 32:46 Francisco’s Push Back on Societal Norms Reach out to featured guest Francisco Mahfuz: LinkedIn | The Story Club Newsletter | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick