The Build Your Private Practice Podcast

If you’re dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can’t rely on gut instinct alone. You need numbers. But that doesn’t mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data. In this guest episode, I’m joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We’re diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table. Whether you’ve been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips. Listen now to learn: Why most therapists are flying blind when it comes to their practice data The key numbers every group or scaling practice should be tracking How one practice discovered a 52% retention rate—and what they did next What metrics actually matter when you're growing a team How to get $30 off your first month of PracticeVital with code BYPP Links Mentioned: PracticeVital: www.practicevital.com Mention Build Your Private Practice for $30 off your first month Private Practice Growth Resources: Accelerate Your Practice: Fill your schedule with ideal clients Scale Your Practice: Build a business that scales with ease Join our Free Facebook Group: A community for Canadian therapists growing their private practice

You’ve heard that “the riches are in the niches”—but what happens when your niche feels too narrow to grow? In this episode of The Build Your Private Practice Podcast, we’re unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away. If you’ve ever worried that you’ve niched yourself into a corner (or you’re afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward. Helpful Links: Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why hyper-specific niches can build trust and referrals faster Signs your niche might be too narrow to sustain your practice How to broaden your niche without going generic How to know if your niche can grow with you (into offers beyond 1:1) Simple ways to shift your message for more connection

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort. We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you’ve tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap. Connect with Britt: Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy  Links and Resources: Learn how to fill your caseload without burnout: Accelerate Your Practice More episodes and full show notes: The Build Your Private Practice Podcast Join our Facebook Community: Build Your Private Practice Facebook Group In This Episode, We Cover: Why many therapists feel uncomfortable with paid ads—and how to reframe that The biggest mistake therapists make when running ad campaigns How to start small and use your budget effectively A real-life success story from a therapist who filled her caseload with ads What to address on your website before launching an ad campaign  

If you’ve ever said, “I help people with anxiety,” and felt invisible in the therapy world—you’re not alone. In this episode of The Build Your Private Practice Podcast, we’re digging into why generic niches don’t work, and how to craft a message that actually connects with the clients you want to serve. Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client. You’ll learn how to clarify your niche without starting over—and why your words matter more than your modalities.  Helpful Links: Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372 Visit our homepage for more support: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice  What We Cover in This Episode: Why “I help people with anxiety” isn’t enough anymore The 3 levels of niching—and which one gets you noticed How to refine your niche without burning everything down The #1 mindset shift that makes your niche work harder for you Why your niche is more about language than credentials  

If your private practice website looks professional but isn’t converting visitors into clients, this episode will show you why. Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business. Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever. Mentioned in This Episode: Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Clinic Sites: https://clinicsites.co

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice. If you’ve ever wondered “what’s next?” or “am I doing this right?”—you’re not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support.  Tools + Resources Mentioned: ClinicSites – Use code BYPP1MO for one free month of website hosting EFV Legal – Contracts and legal help for private practice BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch Kickstart Your Social Media Templates – Done-for-you Canva templates 📌 Links: Home Accelerate Your Practice Facebook Community 🧠 What We Cover: Best website platform for Canadian therapists Where to find contracts and legal templates Handling therapist exits and client records Insurance billing for RPs in Ontario Pros and cons of separate business accounts Tools for creating marketing content Using a business name while subcontracting Abbreviations in clinical notes Training admin staff on privacy and ethics How to introduce new admin staff + what to pay  

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want. Listen now and discover: ✔ The most common legal mistakes therapists make when starting or growing ✔ How to legally structure your practice for long-term stability ✔ What to include in associate agreements (and what to avoid) ✔ Legal considerations for multi-disciplinary clinics ✔ What makes a practice legally "sellable" down the road 🔗 Helpful Links: Connect with Elena Favaro Viana: EFV Legal Professional Corporation Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ Don’t miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

What if the burnout you're feeling isn’t because you’re doing too much—but because what you’re doing isn’t aligned? In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention. If you’ve ever questioned whether your practice truly fits your life, this episode is your compass. 🔗 Links & Resources: → Explore our signature programs: BuildYourPrivatePractice.ca → Join the BYPP Facebook Community: Click here to join → Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ → Want quick wins now? Grab the BYPP Fast Track Kit → Don’t miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ 💡 In This Episode, You’ll Learn: Why your values are a better compass than any business goal The difference between being busy and being burned out How to uncover the values that really matter to you Why focusing on one core value is more powerful than listing twenty Practical ways to experiment with your values in your day-to-day practice What to do when mindset blocks make you question your path

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn’t automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts can help therapists move from constant reactivity and decision fatigue into clarity, confidence, and real scalability. Listen now and discover: ✔ Why growth often feels chaotic behind the scenes ✔ Hidden signs your systems aren’t supporting your success ✔ How mental load and decision fatigue drain your energy ✔ The power of micro-systems to free up brain space ✔ Small operational shifts that make a big difference fast 🔗 Helpful Links: Connect with Samantha MacKinnon: samanthamackinnon.com Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/ Don’t miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

Burnout doesn’t just disappear with a vacation—it requires real change in how your private practice is built and run. In this honest solo episode, Liane shares five foundational business shifts that helped her move from burnout to sustainability in her own practice. Whether you're overwhelmed, overbooked, or over it, these practical steps will help you build a business that supports your energy, income, and well-being. Mentioned in This Episode: Learn about Accelerate Your Practice: https://buildyourprivatepractice.ca Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Key Topics Covered: Why traditional success markers can lead to burnout How to restructure your schedule for more energy and ease The role pricing plays in long-term sustainability  What it looks like to add a scalable income stream  How getting support helped Liane take back her time  The one question to ask if you're feeling stuck or depleted Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

In this special guest episode of The Build Your Private Practice Podcast, Liane is joined by Linzy Bonham, founder of Money Skills for Therapists, to talk about one of the biggest struggles many therapists face: money. If you've ever felt overwhelmed, ashamed, or uncertain when it comes to your practice finances, this conversation offers both compassion and clarity. Linzy shares mindset shifts, emotional insights, and simple systems that therapists can use to build real financial confidence—without shame, spreadsheets, or perfectionism. Listen now and discover: ✔ Why money feels so emotionally charged for many therapists ✔ How money shame and avoidance keep you stuck ✔ The first simple mindset shift to start creating change ✔ How regular “money dates” build financial clarity ✔ Systems that support your values, life, and business goals 🔗 Helpful Links: Connect with Linzy Bonham: Money Skills for Therapists Listen to Linzy’s Podcast: Money Nuts & Bolts BYPP Programs: Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources  

Burnout in private practice doesn’t always look like exhaustion—it often hides behind a full caseload, strong boundaries, and a successful-looking schedule. In this solo episode, Liane unpacks the quiet patterns of burnout many therapists miss and shares how you can recognize the warning signs before they lead to full-on depletion. From the emotional load of being your own boss to the hidden risk of being fully booked, this conversation gets real about what it takes to run a practice that supports your life—not drains it. Mentioned in This Episode: Download the Private Practice Fast Track Kit: https://buildyourprivatepractice.thrivecart.com/the-bypp-private-practice-fast-track-kit Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Key Topics Covered: How private practice burnout differs from agency burnout 3 invisible burnout patterns that might be draining you Why being fully booked can be a hidden red flag How your business model could be the root of your exhaustion The mindset shift that helps start your burnout recovery Practical next steps to shift from burnout to sustainability

In this special guest episode of The Build Your Private Practice Podcast, Liane sits down with Robin Valadares to unpack one of the most common struggles for therapists: money. Whether you're feeling overwhelmed by your finances or simply want to build more stability, this conversation offers a fresh perspective on how your money mindset can either hold you back or move you forward. Robin shares practical shifts, simple strategies, and tangible next steps for Canadian therapists to create the financial foundation their practice—and life—deserves. Listen now and discover: ✔ Why therapists struggle financially even with full caseloads ✔ The biggest mindset traps therapists fall into about money ✔ How small financial habits lead to long-term stability ✔ Three simple areas to focus on for financial clarity ✔ Why financial freedom is not selfish—it’s sustainable 🔗 Helpful Links: Connect with Robin: Join Robin’s Newsletter Download Robin’s Free Recession Guide BYPP Programs: Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for more free resources

What if you could stay visible all summer—without burning out or going silent? In this episode of The Build Your Private Practice Podcast, Liane shares a realistic, low-effort summer marketing plan designed specifically for Canadian therapists. You’ll learn how to simplify your strategy, maintain visibility, and attract new clients over the summer—all in under 2 hours a week. This is your no-fluff, no-overwhelm guide to staying consistent and top-of-mind, even when your energy or schedule is limited. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Content Planner & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: The mindset shift that simplifies summer marketing A 2x/week posting rhythm that builds trust How to choose one platform and make it work for you A simple batching strategy to prep a month of content fast Tools for scheduling in advance so you can rest Tips for reusing your best evergreen content How to write your September re-launch message now Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5   EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6   PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/  

Summer doesn’t need to be your busiest season—but it can be your most strategic. In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall. From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy. If you’ve been wondering how to use summer wisely, start here. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Resources & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: 5 foundational tasks that prepare your business for fall How to align your messaging with your current niche and goals Why now is the time to streamline your systems How to pre-batch fall marketing content in summer Key questions to evaluate your pricing and capacity Simple ways to re-engage referral networks   Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

What if your practice management software actually made your life easier? In this episode, Liane Wood chats with Ali Taylor, CEO of Jane App, about how they’re building tools that truly support Canadian therapists—from smart automation to AI-powered charting. They dive into how therapist feedback shapes the Jane roadmap, the role of secure messaging, and what’s coming next for group practices looking to scale with simplicity. If admin is eating up your time, this conversation is your roadmap back to what matters most: client care. Links & Resources: Jane App – Get 1 Month Free: Link (use code BYPP1MO) Private Practice Fast Track Kit: Link Join our FB Group: Build Your Private Practice Canada   What You’ll Learn in This Episode: Why Jane App was built with therapists, not doctors, in mind How therapist feedback directly influences product updates Exciting AI features on the horizon for charting and workflow The biggest admin time-wasters (and how to reclaim your time) Tools that support scaling group practices with ease  

Worried about the summer slump in private practice? You’re not alone—but it doesn’t have to derail your momentum. In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you’ll walk away with actionable steps to stay booked—and avoid the financial rollercoaster. This isn’t just about surviving summer—it’s about using it to build a stronger, more sustainable practice. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice BYPP Free Resources: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: Why the summer slowdown happens—and what to do about it How to reframe summer as a business opportunity Tips for refreshing your online presence and messaging Ways to reconnect with past clients without pressure How to align your hours with seasonal client needs A visibility strategy that keeps you top-of-mind Why summer strategy plants seeds for fall success Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5   EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6   PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/    

Feeling overwhelmed, overbooked, or just plain burned out? In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP’s original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner. From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it. Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement. What You’ll Learn in This Episode: Why most “time problems” in private practice are actually energy problems How to use the Time & Energy Audit to realign your schedule What EGA Days are—and why every therapist needs them Mindset shifts that make hiring possible (even on a budget) Why redefining success might be the key to sustainability Links & Resources: BYPP Offer Suite: buildyourprivatepractice.ca Private Practice Fast Track Kit: Get it here Join our FB Group: Build Your Private Practice Canada   Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma.  https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics.  https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/    

Sponsored by Tech That Grows With You: Jane App Jane makes it easier to manage and grow your therapy practice with client-friendly tools and therapist-approved features. Start with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO Your website isn’t just a digital brochure—it’s a key part of your growth strategy. In this episode, I’m breaking down the four essential roles your website must play to support a scalable, sustainable private practice. If you're ready to grow beyond 1:1 work, this is your audit checklist. Professional Development Resources Leading Edge Seminars:  EMDR 5-Day Training Courses with Roy Kiessling https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1  How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5  Relationship Skills Bootcamp - Summer 2025 https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1  PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

Your website doesn’t need to be perfect—it needs to be clear, human, and focused on the people you’re here to help. In today’s episode, we’re digging into what actually makes therapy website copy work—not just look polished, but build trust, speak to your clients' real struggles, and help them feel safe enough to take that first step. Software Spotlight: Jane App Jane is the practice management platform I trust to keep my business organized and client experience seamless.  Use the code BYPP1MO for a one-month grace period at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO  Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice  Therapist Education Partners Leading Edge Seminars:  EMDR 5-Day Training Courses with Roy Kiessling https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1  How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5  Relationship Skills Bootcamp - Summer 2025 https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1  PESI Canada:  FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/