How Specific Is Too Specific? Finding the Sweet Spot in Your Niche
Description
You’ve heard that “the riches are in the niches”—but what happens when your niche feels too narrow to grow?
In this episode of The Build Your Private Practice Podcast, we’re unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away.
If you’ve ever worried that you’ve niched yourself into a corner (or you’re afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward.
Helpful Links:
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Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice
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Visit our homepage: https://buildyourprivatepractice.ca
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Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
What We Cover in This Episode:
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Why hyper-specific niches can build trust and referrals faster
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Signs your niche might be too narrow to sustain your practice
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How to broaden your niche without going generic
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How to know if your niche can grow with you (into offers beyond 1:1)
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Simple ways to shift your message for more connection
United States
