Beyond the Basics: How to Niche in a Crowded Therapy Market
Description
If you’ve ever said, “I help people with anxiety,” and felt invisible in the therapy world—you’re not alone. In this episode of The Build Your Private Practice Podcast, we’re digging into why generic niches don’t work, and how to craft a message that actually connects with the clients you want to serve.
Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client.
You’ll learn how to clarify your niche without starting over—and why your words matter more than your modalities.
Helpful Links:
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Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372
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Visit our homepage for more support: https://buildyourprivatepractice.ca
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Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
What We Cover in This Episode:
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Why “I help people with anxiety” isn’t enough anymore
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The 3 levels of niching—and which one gets you noticed
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How to refine your niche without burning everything down
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The #1 mindset shift that makes your niche work harder for you
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Why your niche is more about language than credentials
United States
