On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.In our discussion, MSG and Tatyana discuss:Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for MomLessons from building customer-centric innovation at scale, including launching Small Business SaturdayThe evolution of performance marketing and what today’s shifts in channels mean for brands and publishersHow content, data, and SEO can serve as strategic growth engines for any businessThe role of community and trust in building enduring consumer relationshipsRebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identitiesThe disruptive impact of AI, Google Zero, and changing user behavior on traffic and discoveryWhy the future of marketing and publishing depends on trust, transparency, and proactive planningAnd more.
On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now MobianLessons from building and scaling companies that reshaped digital advertising, measurement, and verificationWhy attention—not impressions—is the scarcest resource in today’s media ecosystemHow Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamicsThe disruptive impact of AI on brand safety, verification, and the contextual value of contentHow publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about itWhy context, data, and content remain critical assets in an AI-first worldThe future of publishing, personalization, and community in a zero-click environmentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainmentThe role of strategy, mission clarity, and organizational design in navigating change and growthHow the BBC translates brand value into measurable outcomes for both audiences and advertisersWhy prioritizing the end user is critical in building loyalty, trust, and long-term engagementThe disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media modelsThe need for publishers and AI companies to establish new frameworks for data use, content value, and accountabilityWhy community, storytelling, and brand ecosystems are key to sustainable audience relationshipsHer outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovationAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:Ken’s career path from search and agency work to joining BuzzFeed in its early social-first daysLessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded contentThe challenges of platform dependency and what publishers can learn from the “Facebook era”How affiliate and commerce revenue models evolved into major drivers for digital mediaThe disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economicsWhy attribution, data access, and payment marketplaces will define publisher–AI relationshipsThe role of community, creators, and brand-owned platforms in building sustainable engagementWhat the next generation of publishing innovation may look like, from apps to the “agentic web” And more.
On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes.In our discussion, MSG and Nina discuss:Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation OfficerThe shift from print to digital and how legacy publishers adapted business models and workflowsProduct’s unique role sitting between editorial, business, and technology inside media companiesWhy innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problemsHow AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discoveryThe rising importance of personalization, community, and user experience in digital publishingWhich engagement metrics matter most for measuring content success in today’s environmentThe need to reinvent advertising models for a post-scale era, focusing on engagement and valueAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Jim Daily, CEO at OpenWeb. In our discussion, Jim and MSG cover:Jim’s journey from aspiring golf pro to global ad tech executive and CEO of OpenWebScaling Teads from a $10M French startup to a $700M global business and lessons from hypergrowthThe importance of hiring smarter people, empowering teams, and building disruptive productsThe shift from centralized platforms to decentralized publisher-owned communitiesAI disruption, the threat of “Google Zero,” and the future of traffic, monetization, and publisher sustainabilityThe untapped value of comments, user engagement data, and potential AI data marketplacesRunning global teams across multiple time zones and culturesBuilding sustainability for publishers through first-party engagement, distinct audience experiences, and vibrant communitiesAnd more.
On this episode of The Community Exchange Podcast, we welcome Pam Wasserstein, President and Vice Chair at Vox Media. In our discussion, MSG and Pam discuss:Pam’s journey from Harvard Law to M&A, private equity, and creative leadership at Tribeca Enterprises, New York Magazine, and Vox MediaLessons from leading New York Magazine’s digital transformation and brand portfolio expansionThe 2019 Vox Media–New York Magazine merger and building a diversified revenue model across content, commerce, and subscriptionsHow publishers can navigate AI disruption, copyright challenges, and shifting value exchanges with platformsThe threat of “Google Zero” and strategies for reducing platform dependencyThe enduring importance of journalism in the age of misinformation and AI-generated contentCommunity building through SB Nation’s sports fandom networks and audience engagementWhy first-party relationships and differentiated experiences matter more than ever in publishingAnd more.Check out all of our other conversations from Season 3 for great conversations with industry experts.
On this episode of The Community Exchange Podcast, we welcome Jessica Giles, Managing Director, Media and Publishing, Code and Theory. In our discussion, MSG and Jess discuss:Jess’s unconventional path from film school to brand strategy leadership via The New Yorker, Vogue, and Condé NastThe early magazine media and leadership lessons from Condé Nast cultureEvolving brand strategy for publishers in the digital age and shifting away from platform dependencyThe role of first-party data, loyalty loops, and closed ecosystems in audience engagement and monetizationCommunity-building and utility-focused product design as under-leveraged assets for publishersThe disruptive impact of AI and LLMs on lifestyle content, content parity, and search behaviorWhat makes a differentiated content experience in a commoditized internetHer outlook on the next generation of creative leadership in media and publishingAnd more.Check out all of our other conversations from Season 3 for great conversations with industry experts.
On this episode of The Community Exchange Podcast, we welcome Louise Story, Chief Executive Officer at Atlas Obscura. In our discussion, Louise and MSG cover:Louise’s rise from award-winning investigative journalist to Chief Product & Technology Officer and now CEO of Atlas ObscuraHow Google and social algorithms reshaped newsrooms, and why AI may flip the script againWhy “new news” is now more valuable than ever in the age of LLMsChallenges facing publishers reliant on evergreen or repackaged contentShifts in user behavior around search, queries, and the desire for answersLessons from building product, editorial, and tech at legacy media giantsWhat content companies must do to survive in a post-cookie, post-search worldThe power of community contribution, curiosity, and mission-driven journalismAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Bridget Williams, Chief Product and Strategy Officer at Hearst Newspapers. In our discussion, MSG and Bridget discuss:Bridget’s dynamic 20+ year career across Business Insider, startups, and ultimately Hearst NewspapersThe rebirth of local journalism and its national relevanceBuilding digital products for real communities — not just consumersBridging editorial and product strategy in a legacy newsroomHow AI is powering new experiences for local reportingThe importance of first-party data in a cookie-less futureHearst’s innovative DevHub and tools like Assembly for government transparencyCreating data-driven advertising opportunities for local businessesThe vision for journalism in an age of mistrust and AIAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Lindsay Van Kirk, SVP and General Manager of Decipher at People Inc., to discuss:Her early days at AppNexus, scaling sales operations and learning from tough feedbackTransitioning across ops, strategy, and product roles to drive publisher-side innovationThe strategic foundation behind Decipher: intent-based data, cookieless targeting, and scalable ad solutionsThe unique partnership between People Inc. and OpenAIWhat “Google Zero” means for publishers and the push for diversified traffic and monetizationThe evolving role of AI in content creation, attribution, and marketplace equityWhy original human-created content is still irreplaceable in an AI-driven worldA positive outlook for the open internet built around first-party data and publisher empowermentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
This is The Community Exchange Podcast, brought to you by OpenWeb: an interview podcast series featuring the leaders building the media ecosystem of the future.This season, our host is industry veteran Matthew Scott Goldstein (a.k.a. MSG). Each episode, he explores our guests’ journeys through the media world, the work they are currently doing, and how they’re shaping the media and publishing industry.Learn more about OpenWeb at http://www.openweb.com
On this episode of The Community Exchange Podcast, we welcome Jennifer Salant, VP of Global Partnerships & Business Development at Conde Nast. In our discussion MSG and Jennifer cover:Jennifer’s journey from early business development roles to VP at Condé NastPioneering strategic partnerships and revenue streams at iVillage and Glam MediaThe evolution of digital media: From blogging networks to influencer-driven contentHow Condé Nast successfully built and monetized digital video on YouTube and FAST channelsThe role of AI in publishing: Challenges, opportunities, and strategies for monetizationContent licensing, partnerships, and the future of publisher-platform relationshipsThe shifting landscape of media consumption and the rise of direct audience engagementPredictions for the future of publishing, AI’s impact, and protecting high-quality contentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Will Lee, CEO of Adweek.In our discussion, MSG and Will cover:Will Lee’s journey from finance to leading major media brands The transformation of digital media from print to online journalismHow AI is reshaping advertising, creativity, and media strategyThe evolving role of agencies and marketers in a digital-first worldThe business of media: monetization strategies and revenue modelsThe growing importance of first-party data and audience engagementThe future of industry events and their impact on media networkingLeadership lessons from running top media organizationsAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.In our discussion, MSG and Gabriel cover: Gabriel’s journey from software engineering to ad tech leadership Digital advertising's evolution from direct sales to programmatic Header bidding's rise and its impact on the open internet Challenges of monetization, privacy regulations, and the cookie collapse The ongoing battle between the open internet and walled gardens Yahoo's role in shaping the future of digital advertising The impact of AI and automation on ad tech and monetization strategies How publishers can adapt to a post-cookie world The future of identity and targeting in a privacy-first landscapeAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover: Mike O’Sullivan’s journey from Microsoft to founding Sincera The evolution of programmatic advertising and ad tech Challenges in reporting, transparency, and data management Google’s antitrust cases and its impact on the ad tech ecosystem Unlocking hidden revenue and optimizing publisher monetization The role of first-party data in ad sales and strategy Gaining control over the publisher tech stack and supply chain The future of publishing: mixed media and investing in editorial talentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT). In our discussion MSG and Rich cover:Rich’s journey from CTO at iVillage to Vice Chairman at Daily MailThe future of direct traffic and its role in publisher growthPost-cookie challenges and the rise of curated audiencesFixing attribution to prove ROI for advertisersAI's impact on content creation and monetizationBuilding publisher collaborationLeveraging audience engagement across platforms like TikTokOpportunities for publishers in a changing media ecosystemAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith. In our discussion MSG and Jonathan cover: Jonathan’s journey from physicist to media and publishing innovator Becoming the official cartographer for Game of Thrones Adapting legacy brands like About.com to the digital-first era through verticalization Building audience connections through intent-driven, high-quality content Leveraging audience data to shape editorial and business strategies The importance of community and engagement in the future of publishing Revenue strategies in an ad-supported, privacy-conscious ecosystem Engaging younger, digital-native audiences with personalized, relevant content Publisher-advertiser dynamics in a privacy-first, post-cookie world The evolving role of AI in content production, personalization, trend analysis, and more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss: David’s debut at Advertising.com during the early days of digital advertising The potential breakup of Google and its impact on the publishing industry The rise of competition in ad servers and its implications for publishers Challenges for publishers as search traffic from Google declines Importance of providing value signals to advertisers in a cookie-less world Potential shift toward e-commerce ads and away from search ads Evolving role of AI and machine learning in ad targeting and consumer receptivity David’s overall experience as an adtech professional The uncertain future of digital advertising revenue models and potential subscription-based alternatives And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
On this episode of The Community Exchange Podcast, we welcome Jeremy Kaplan, Content Director at Future PLC. In our discussion, Jeremy and MSG cover: Jeremy’s journey to becoming a writer Rising importance of niche and specialized media AI’s impact on publishing: challenges and opportunities The ongoing debate around AI-generated content vs. original work Criticisms of content aggregation platforms and user experience Ins and outs of the editorial process The uncertain future of publishing, heavily influenced by Google’s dominance Combining your passions to forge a unique career path And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.