NYT & WSJ Journalist Turned Publishing Exec with Louise Story
Update: 2025-08-19
Description
On this episode of The Community Exchange Podcast, we welcome Louise Story, Chief Executive Officer at Atlas Obscura.
In our discussion, Louise and MSG cover:
- Louise’s rise from award-winning investigative journalist to Chief Product & Technology Officer and now CEO of Atlas Obscura
- How Google and social algorithms reshaped newsrooms, and why AI may flip the script again
- Why “new news” is now more valuable than ever in the age of LLMs
- Challenges facing publishers reliant on evergreen or repackaged content
- Shifts in user behavior around search, queries, and the desire for answers
- Lessons from building product, editorial, and tech at legacy media giants
- What content companies must do to survive in a post-cookie, post-search world
- The power of community contribution, curiosity, and mission-driven journalism
And more.
New episodes of The Community Exchange Podcast are released each week.
Subscribe wherever you listen to podcasts to get the latest right in your feed.
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