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The Copywriter Club Podcast

Author: Kira Hug and Rob Marsh

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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.
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*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler The Nonfiction Author Association The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Before I introduce today’s guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I’m not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I’m not sure what we expected.  So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow. So I just want to take this opportunity to thank you for making this podcast the world’s most popular copywriting podcast. And now on to today’s show… We’ve talked about writing a book on this podcast several times. But it’s one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author’s association, Stephanie Chandler. Stephanie founded the Non-fiction author’s association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.  But before we jump in with Stephanie…  There’s a question that clients ask before they decide whether something you write is worth paying a lot or a little for. That question is “Can I do this?” Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don’t feel all that valuable because clients can visualize themselves creating them. They’re not hard. Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them). And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they’re often too busy to do this work themselves. These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services? This week in The Copywriter Underground, we’ll show you. We’ve invited guest expert and email strategist Matt Brown to share exactly how to make sure your client’s emails get into their customer’s inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there. It’s a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you’re listening to this a few days after the podcast comes out, it will be too late. Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let’s go to our interview with Stephanie.
When you start writing copy at age 16, you've got to connect with prospects and stand out or you won't be able to compete with more experienced copywriters. And that's exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with two high-level mentors, and her approach to writing emails. There's a lot of good stuff in this episode. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Get Rich Lucky Bitch by Denise Duffield-Thomas The Copywriter Club Facebook Group The Copywriter Underground Emilia's website   Full Transcript: Rob Marsh: Over the past 7 years of this podcast, we’ve interviewed a really wide variety of people who have made a living out of writing copy and content. They come from all over the world and from all kinds of different backgrounds. But I think today’s guest is different from all of them in at least one way—she started working as a copywriter when she was still in high school. She’s taken a pretty interesting path to copywriting success and her early start is just a small part of her story. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder Kira Hug and I interviewed copywriter Emilia Tanase. Emilia has discovered the formula for getting noticed by mentors and figuring out ways to get found by clients without pitching. As you might imagine, starting out in high school meant she’s had to hustle to figure out how to make business work. And there’s a lot to learn from Emilia’s story.   Before we jump into the interview, I want to let you know about an upcoming training happening in The Copywriter Underground that’s absolutely critical for anyone who writes emails—either for their own business or for their clients. Copywriter and email deliverability expert Matt Brown will be sharing his hard won secrets for getting emails into the inbox—rather than the promotions or spam tabs in gmail, yahoo and other bigger email programs. This takes much more than avoiding a few smammy words or reworking your subject lines. And when you know how to do this, clients will hire you to not just write emails, but to manage their web marketing strategy. It could be a game changer for your busienss. But as are most of the masterclasses we curate, this training is exclusively for members of The Copywriter Underground. You can learn more about this upcoming masterclass at thecopywriterclub.com/tcu. And with that, let’s go to our interview with Emilia... Kira Hug: All right, Emilia, let's start with your story. How did you end up as a copywriter? Emilia Tanase: It actually it goes back in time to when I was 16. I started when I was in high school because my mom got really sick and so she was really struggling with keeping up with our bills and holding the household together Unfortunately, at the same time, my dad also lost his job. So she was the sole provider and money was really scarce. And when you're in a small Romanian town, it's pretty hard to find a job right away. So me, a teenager at the time, I was like, hey, how can I make some pocket money, help my parents out, make this a bit easier for all of us, if I can.  I went online and of course I typed in, how to make money in high school. And, you know, there were the typical answers, like, wash cars or walk dogs and whatnot, but these are not really jobs that we do here in Romania. In America, sure, but here not so much. And then I found, be a copywriter or do copywriting work. I was like, what is copywriting? It sounded like, you know, patenting some intellectual property. But I Googled it and I found out it was like this whole thing that people were doing for other businesses.  And when you're that young, you don't think that much about things. So I was like, oh, I can do this for sure. So of course,
The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today's guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she's built her business over the past few years and what's coming next. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The P7 Client Attraction System The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: In the next couple of weeks we’ll post the official 400th episode of this podcast. Unofficially we’re already past that number as we’ve had a handful of un-numbered episodes posted between the official one. If you were going to listen to every episode, I estimate it would take you about 14 days or so without stopping to eat, sleep or do anything else. I’m not suggesting you do that… but I’m not NOT suggesting that you do it either. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug and I interviewed copywriter Lauren Esmay. Lauren recently took it upon herself to listen to every episode of this podcast and she’s been posting her take aways from each episode on LinkedIn. Looking back on what she shares has reminded me of a lot of great, forgotten advice and ideas and insights shared by so many smart copywriters over the years. And as you’ll see as you listen to today’s episode, Lauren has used this content tactic to connect with a who’s who of experts in the copy and marketing world. That’s not all we talked about, so stick around to here more about Lauren’s story. Before we jump into the interview, you know I’m going to talk a bit about the best copywriter community The Copywriter Underground. We are working hard to make it the most valuable copywriting community and training vault available anywhere. So we’re constantly adding the latest information and help for our members. One thing that has changed recently is the standard Google, Yahoo and other big emailers are using to determine where the email you send ends up. Sometimes that’s the inbox. Sometimes it’s the spam or promotions folders. And sometimes they decide not to send your email at all. It’s true. You hit send, your email service provider sends your message out into the ether… and Google can simply decide that’s as far as it goes. So we’ve invited email deliverability specialist Matt Brown to share with the members of The Copywriter Underground exactly what you need to do to make sure that doesn’t happen to you… or your clients. It’s happening this month… June 2024. And if you want the latest insights on how to make sure your work hits the inbox, you need to be in this masterclass. We’ve shared some information about it along with all of the other benefits you get as a Copywriter Underground member at thecopywriterclub.com/tcu. Let me just add that if you know this stuff that Matt will be sharing, you’ll be a much more valuable resource for your clients than a copywriter who just writes up some emails and hands over a google doc full of copy. In fact, if you add the skills Matt will be teaching to your services, you’ll be more likely to land good, high-paying email clients on long retainers than if you just write emails. Join us at thecopywriterclub.com/tcu. And with that, let’s go to our interview with Lauren. Kira Hug: Lauren, how did you get started as a copywriter? Lauren Esmay: So first, thanks for having me. My way into copywriting is much like many other people I've talked to. There was no linear path. I have several degrees in psychology and I went to med school for a bit. I did a lot of different things that I'm just like, I know I want to help people and this is how I'm going to show up.
Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: 4000 Weeks by Oliver Burkeman Helen's website Helen's Cuppa Link (talked about on the show) The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: For a lot of freelancers who write content and copy, work has changed pretty dramatically over the past year. Some of us, especially those who are just starting out have been impacted by tools like Claude and ChatGPT. While others may be struggling a bit thanks to layoffs in niches like tech and SaaS. As opportunities change, smart business owners change along with them. And relationships become even more important than ever. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug and I interviewed copywriter and regenerative business designer Helen Tremethick. Helen has worked with several business owners as they’ve transformed the work they do. Sometime changing up their deliverables. Other times switching niches or the focus of their work entirely. As we spoke, we kept coming back to one idea… relationships. They’re more important than ever, and that’s one thing that probably won’t change in the near future. Before we jump into the interview, I want to let you know about an upcoming training happening in June in The Copywriter Underground. If you listened to last week’s episode, you learned a bit about the technical things you need to do to ensure the emails you write get to the inbox and not the spam folder and then get opened. But it can be hard to see exactly what to do as you listen to a podcast… it’s audio only, so seeing where to find the tools and settings to adjust, well, you just can’t. So we asked email deliverability specialist Matt Brown to demonstrate exactly how to set up your ESP and google postmaster tools so your emails have a better chance of getting where you want them to go. This is a skill set that clients need desperately. And when you can bring them along with your writing skills, you have what it takes to land high paying email retainers that can last for months or even years. But to get this training, you must be a member of The Copywriter Underground. Learn more at thecopywriterclub.com/tcu.  And with that, let’s go to our interview with Helen. Kira Hug: All right, Helen, we are not going to start with your story, because that's where we started last time, which we figured out was episode 176. And you figured out it was mid-March 2020, so right before the world changed dramatically. So it's good to be with you again. And I think a good place to start could just be around a line of copy on your website, on your home page, there's a line of copy that says, burn it down isn't good business strategy, but when something's got to give dot, dot, dot, and then you go into your brilliant copy. But that grabbed my attention because I feel like I've heard a lot of people around me recently talking about burning it all down and a conversation with neighbors, business owners. And so from your perspective, Where do you feel like people in the online business space, copywriters, where are they at right now with what they're feeling, what they're doing in their businesses? From your experience coaching them, what are you seeing and feeling right now? Helen Tremethick: Oh my goodness. You know, I actually just had a call this morning where I was talking to somebody about exactly this, where it feels like there's a little bit of a different flavor in the air right now that's different from what we knew before.
We've been talking a lot about email on the podcast lately (see the last four or five episodes). But getting your emails opened takes more than good copy. So for the 396th episode of The Copywriter Club Podcast, Rob spoke with copywriter and email deliverability specialist, Matt Brown about all the non-copy things you need to know about getting your emails opened. And...how to add deliverability and ESP management to your services so you can attract long-term email clients. This is a good one. Click the play button below, or scroll down for a full transcript. Stuff to check out: deliverabilitynow.com The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Looking back at the last four or five episodes of this podcast, you might notice a theme. It wasn’t intentional, but somehow the last several guests have all focused on email, email strategy, and creating or running a business focused on a regular or daily email. For some reason, email seems to be having a moment. Maybe it’s the rise of new email platforms like Substack and Beehiv that make writing emails and growing an audience easier than before. Or it might be the fact that it is getting harder to connect with a regular audience on social media… posts, tweets, reels just don’t reach as many people as they used to. And paid ads on those platforms are getting more expensive and less effective. So attracting an audience that you can connect with regularly with email is as important—maybe more important—than ever before. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed copywriter and email deliverability expert Matt Brown. I wanted to talk with Matt because it’s one thing to write and send emails and quite another to do what it takes to make sure those emails actually arrive in your reader’s inboxes and get opened. It happens less than you think. And Matt knows how to fix that. He shared a lot of technical stuff that you have to get right. If you know this stuff, you can be far more valuable to your clients that if you just hand over a google doc with the text of your emails. This is a skill set that can result in long term relationships with great clients. So stick around.   Before we jump into the interview, I want to let you know about an upcoming training happening in The Copywriter Underground on this very topic. After recording today’s interview, Matt mentioned that it can be tough to wrap your head around some of the ideas he shared without a demonstration where he opens up an email account and shows you how to make adjustments. So he offered to show us exactly how to make sure your emails land in the inbox in a training for members of The Copywriter Underground. If you’re listening to this episode and think, I need to know how to do this, or I want to be able to offer this skill to my clients (and earn thousands of dollars from them in the process), then this training is for you. Go to thecopywriterclub.com/tcu and join the Underground today. And we’ll send you details on how to access this incredibly valuable training. And with that, let’s go to our interview with Matt. Matt, welcome to the podcast. I reached out to you because we've been talking to so many people about email. I feel like there's kind of been a change around the way people are thinking about email with all of these new tools that have come online in the last couple of years as far as managing email newsletters and that kind of thing. So I thought it'd be really helpful to have you on, but before we get into all of the things we want to talk about email, tell us how you became not just a copywriter, but an email deliverability expert and copywriter. Matt Brown: Yeah. So I'll give you the long story since we're on a podcast together and it has the inciting incident from a story and then the point of no return. I think this was back in like 2019,
The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn't mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There's never been more need for better emails than today. So for the 395th episode of The Copywriter Club Podcast, we asked email strategist and copywriter Donnie Bryant to share what he knows about email. Donnie is the author of Subject Line Science, a short book that will help you get more emails opened. If you write emails for clients or your own business, you'll want to lick the play button below, or scroll down for a full transcript now.   Stuff to check out: Subject Line Science by Donnie Bryant Tricks of the Mind by Derren Brown SubjectLineScience.com The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Let’s talk about email. When copywriters reach out to us, they often ask what’s the best way to learn how to write emails and probably more importantly, land clients who need help with regular emails. And it kind of feels like there’s been a sea change around email over the past couple of years. Maybe it’s because email is a great way to connect one on one… or at least in a way that feels one to one. OR maybe it’s the shift in buying behavior that’s happened over the past decade. I’m not sure… but what I am sure about is that email isn’t going anywhere. It’s getting more important, not less. And it’s a great service to offer for clients who need ongoing help… that is the kind of clients you can work with long term. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed copywriter Donnie Bryant.  Donnie recently wrote a book about subject lines and what it takes to write them, so he was the perfect guest to invite on the show to talk about email, strategizing a campaign—which I asked him to walk through step by step, as well as what it takes to break into the financial copy niche. If you want to write emails as part of your business, you’ll want to listen to this episode until the end. Now before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. NOTE: Sorry, this bonus is gone. We also have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. Daniel has only shared this plan one time… to subscribers who paid to recieve his newsletter. It’s not currently available anywhere. Even new subscribers to his newsletter don’t have access. But he offered to give this strategy—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May—and only for members of The Underground.  If you were to purchase these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. Plus you get all the other training, coaching, and community stuff that comes along with your membership in The Underground. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Donnie.
Someone's got to be the best. And at least a few people believe that Daniel Throssell is Australia's best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children's book into Australia's best selling book. And Daniel got real when it comes to what a day in his life really looks like. This is the second time, Daniel has been on the podcast (the first episode is here). Click the play button below, or scroll down for a full transcript of today's appearance on the show. Stuff to check out: Storyworthy by Matthew Dicks Tough Titties by Laura Belgray A great book (Dark Matter) by Blake Crouch Master and Commander by Aubrey Maturin Stop Reading the News by Rolf Dobelli The Copywriter Club Facebook Group The Copywriter Underground Daniel's Website Full Transcript: Rob Marsh:  If you’re going to say you’re the best at something, eventually you’re going to have to back it up. The late Gary Halbert once sent out a newsletter titled “why I am the best copywriter alive”. Of course, any one can make a claim like that. But eventually you have to back it up… and at least when it comes to Gary, he had the clients, the sales, and the results to make a pretty strong claim on the title. Which brings me to the guy that many people call Australia’s best copywriter. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder Kira Hug and I interviewed copywriter Daniel Throssell, who has been called Australia’s best copywriter by many in the marketing world. But does he have the chops to back it up? Indeed he does. We covered a lot of ground in this interview—we went really deep on his approach to email, which in many ways he treats as if he’s writing a novel. He also shared a few of the details about his strategy for pushing several books to #1 on the best seller list, a strategy by the way that works for all kinds of products, not just books. And Daniel got real when he talked about what a typical day looks like for him. We think you’re going to like this one. But before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. We also have a second bonus… it’s the strategic plan that today’s guest Daniel Throssell used to make his client’s book a best seller in Australia. You’re going to hear a little bit about it in this episode, but Daniel only scratches the surface here. Because the only other time he’s shared his strategy was with his paying subscribers and he wants to make sure to honor them by not sharing it elsewhere. However, he has made one exception. He’s sharing it for a limited time with the paying subscribers of The Copywriter Underground for just a few days in the month of May. If you want to learn more about the strategy he teases on this episode, jump into the underground today so we can share the details of how to get your hands on the whole thing with you. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Daniel. Kira Hug: All right. Welcome, Daniel. I want to kick off with a question about the l...
What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of "email strategist". Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  When we coach the copywriters inside the copywriter think tank or in our group coaching groups—which by the way are open now and if you’re interested you can learn more at thecopywriterclub.com/coach—sorry didn’t really mean to take that tangent… but when we coach copywriters one idea that comes up a lot is the need to not just show up as a writer… an order taker… or as a vendor, but rather you need to be a problem solver. And often that means taking on the role of a strategist in addition to the work you do as a writer. But how do you do that? It’s one thing to say, I’m a strategist and quite another to actually do the work that strategy requires. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed email strategist—not copywriter—Eman Ismail. Eman share why she rejects the title of copywriter today and what it really means to show up as a strategist. This might not be the kind of thing a beginner can do, but if you’ve got some experience creating copy and serving your clients, you may be picking up the expertise you need to show up as a strategist for your clients. Be sure to stick around to hear how Eman does it.   Now before we get to the interview… you’ve heard me talk about The Copywriter Underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. We also have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. Daniel has only shared this plan one time… to subscribers who paid to recieve his newsletter. It’s not currently available anywhere. Even new subscribers to his newsletter don’t have access. But he offered to give this strategy—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May—and only for members of The Underground.  If you were to purchase these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. Plus you get all the other training, coaching, and community stuff that comes along with your membership in The Underground. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Eman. Kira Hug: Let's start with recent moves you've made to level up in your business. Because when you were here last, we talked about your origin story in your business and how you were leveling up at the time. And what I love about you and just watching you and, and, um, hearing from you is you're like constantly leveling up in big ways. And so why don't you just describe maybe the most recent changes that have helped you get to that next level? Eman Ismail: You know,
When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it's enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is profitable and fun. We also asked him about sales coaching, breaking up his partnership, his approach to email and his new comedy special. To hear what Ian had to share, click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: How do you create a high-margin company that is fun to run? That’s pretty much the goal we all share… earn enough money for the lifestyle we want—however you define that—that’s the high margin part. And enjoy life doing whatever it is you do, from work to whatever you do in your personal time—that’s the fun to run part. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter, entrepreneur and comedian Ian Stanley. This is actually Ian’s second appearance on the podcast, so we caught up on how his business has changed in the past couple of years. And as we talked about that, we asked Ian about sales training, breaking up a partnership, commedy and buidling a company that makes money and is fun to run. One caution about this episode, Ian likes to swear. We’ve cut most of that out of the interview in order not to offend the censors at Apple who like to put an explicit label on anything rated higher than PG. But if we missed any, we apologize. That’s just who Ian is and how he shows up.   One other thing before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, let me give you two reasons to jump in now. During the month of May we have two incredible bonuses for members. The first is a limited time Client Emails Masterclass with Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank, and will be sharing this usually-paid masterclass with members of the underground… but only for one week in May. And we have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. It works for non-book products too. Daniel has only shared this plan one time… to paid subscribers to his newsletter. It’s not currently available anywhere. But he offered to give it—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May in The Underground. If you’ve been thinking of joining, these are two very good reasons to jump in now—if you were to purchase either one of these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. And I haven’t even mentioned all the other training, coaching, and community stuff that comes along with these two bonuses. Visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Ian. Kira Hug: All right, Ian, let's jump in, not with your story, because we know part of your story from our last interview, but let's just start with changes, at least one change you've made over the last four years. Maybe we talked to you four years ago, Rob, do you know? We'll say four years ago. Ian Stanley: Something like that. Kira Hug: Over four years ago. Rob Marsh: I mean, it was definitely, it was what? Episode 208. So it's closing in on four years anyways. Kira Hug: Yeah. Yeah. All right. So what is one big change you've made to your business since we last chatted?...
We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khoraki who did exactly that. And if you're looking for clients on LinkedIn, you're definitely going to want to listen to this episode. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sell Like Crazy by Sabri Suby The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: After recording almost 400 episodes of this podcast—the official number 400 will be released in about 9 weeks and that doesn’t include several unnumbered bonus episodes we’ve recorded—but with that many interviews under out belts, it gets pretty easy to identify trends and shifts in the copywriting world based on what copywriters tell us about how they find clients, the services they offer and the struggles they go through. And one of the trends we’ve heard about over and overa again in the past year or more is how effective LinkedIn is for finding clients. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter Alefiya Khoraki. She’s built a six figure business in less than a year, primarily by posting content on Linkedin and commenting on other content there. That’s pretty good for someone who got her start trying to raise $800 for a project while she was in school.  But before we get to that, if you’ve been wondering how to use AI in your copywriting or content writing business, I’ve got something for you. A couple months ago i shared the way I use AI tools like Claude and ChatGPT to write bullets, headlines and subheads with the participants of a copywriting summit. It’s a simple google document with the exact prompt I use to write hundreds of great headlines and bullets in seconds. Plus instructions on how to go back and forth with the AI model you’re using to get even better results. You can even add a short ten-ish minute video training where I show you how i use it. If you’re new to writing with A.I., this is a great way to get started. And if you’ve been using A.I. for awhile, this training may open your eyes to what’s possible with a megaprompt. The document is free. And you can get it at thecopywriterclub.com/aiwriter. And with that, let’s go to our interview with Alefiya. Kira Hug: Let's kick off with your story. How did you end up as a copywriter? Alefiya Khoraki: So it started in a very weird way. You probably hear this a lot from copywriters. Back in COVID, I started my bakery business because I was still in university and for the final year, we had a very special ceremony for which I needed to raise 800 USD. And I was like, OK, let's try something. So every day I was trying new things. Let's try selling cottage cheese one day. Let's try selling this. Let's try selling that. And then I ended up starting my own bakery because I was working. I was studying in the morning, so I had time for myself in the evenings. And then I started running Facebook ads for that. And I was like, oh wow, I really enjoy this part.  I didn't even know what copywriting is. I didn't even know what A-B testing is. Because for my bakery business, that was the first time I downloaded the Instagram app. So I was very far off from the whole online marketing world. And then a lady was introduced to our community and she hosted a workshop. And there, she introduced me to Boss Babe. Boss Babe is Natalie Ellis and Danielle Canty. And they were doing a summit with Tony Robbins, Young Guys EOC, and all that. And then at that time, to learn all these marketing skills for my bakery business.
Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about how he took two years to grow an online presence that earns him six figures a year today. This one is worth listening to twice. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Blockbuster Principle by Michael Simmons (article) The Almanack of Naval Ravakan Poor Charlie's Almanack by Charlie Munger The Status Game by Will Storr Mastery by Robert Greene Perennial Seller by Ryan Holiday The Copywriter Club Facebook Group The Copywriter Underground HypeFury (posting tool) Full Transcript: Rob Marsh: Last week I started off the podcast by talking about the idea of slow and steady growth. This week is a little different. It’s about overnight success. Or rather, what might look like overnight success, but really is a two year effort to build and iterate something that works. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and social media expert and not-so-funny stand up comic Kieran Drew. Kieran is one of those over night success stories. When I first came across him online, he was in the middle of a six-figure launch that surprised even him. And in the year since then, he’s done it twice more. But the back story is less instant recognition and more grind and fail, then grind and fail again until something works.  But before we get to what Kieran shared about launches, growing a newsletter and social media presence and why he gave up a promising career and guaranteed income for something a lot riskier like copywriting, I want to mention again our free report called how to find clients. I recently took a week to rework and revise one of our most popular client finding  resources… this report. it’s completely updated for 2024 and now includes more than 21 different ideas for finding clients… many of them could help you attract a client in the next 24 hours. Wither we’ve used these ourselves, or we know other successful copywriters who have landed good, high-paying clienets with them. I’ve said it before…This isn’t a one page pdf that will get lost in your downloads folder. In fact, if you’re just going to download it to get to it later, don’t bother. It’s too valuable to not get used. But if you’re ready to take action and go after a new client, this report includes the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will not work with you. It also includes more than 21 ways to find clients, templates for reaching out to clients, and finally the five things you need to do to improve your odds of landing a client. Get your copy now at  thecopywriterclub.com/findaclient. And with that, let’s go to our interview with Kieran. Kira Hug: All right, let's kick off with your story. How did you end up as a copywriter? Yeah, sure. Kieran Drew: Well, first of all, thank you for having me on because I have devoured your podcast. When I first heard of writing and copywriting, I must have listened to like 80 of your episodes because it was a very exciting and scary world, copywriting. Rob Marsh: So you only have 320 to go, it sounds like. Kieran Drew:  I know.I had to start doing the work at one point. It's been a massive help. I got into copywriting while I was a dentist, up until a couple of years ago and when COVID hit. I never really enjoyed my job as a dentist. The pay was pretty good, but unfortunately, I was working six days a week and I sort of lacked that creative fulfillment. And when COVID hit, obviously we couldn't see patients from home.
You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll want to tune in for this one. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: I love stories about copywriters and other freelancers who find amazing success right out of the gate. They’re working with great, high-paying clients on big assignments almost from day one. Those stories illustrate what’s possible to those of us who are just beginning the journey. But, those are the exceptions that prove the rule. Very few copywriters hit a home run on their first at bat, or even their second or third. For them, slow and steady wins the race. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and brand voice expert Kim Kiel. Kim’s business growth is the perfect example of the slow and steady copywriter business—getting a bit better every year by charging a bit more, upleveling clients as she gained experience and not getting caught up in the rush to hustle. We talked to Kim about that as well as her unicorn client, her take on the nine word email and why she always follows up every pitch. But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. Shortly after we launched The Copywriter Club, we created a special report with a bunch of ideas for finding clients and shared it with the world. I recently took a week to rework and revise that report… it now includes more than 21 different ideas for finding clients… some of which you can use today and possibly attract a client in the next 24 hours. Some of the other ideas will take longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free. This isn’t a one page pdf that will get lost in your downloads folder. It’s comprehensive… 36 idea filled pages… including the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will not work with you. It also includes more than 21 ways to find clients, several templates for reaching out to clients, and finally the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient — find a client is all one word. And with that, let’s go to our interview with Kim. Kira Hug: All right, Kim, let's kick off with your story. How did you end up as a copywriter? Kim Kiel: Well, uh, I got us to tell you, I'm having kind of like a full circle moment because it was about five or six years ago that I was in my kitchen, you know, but bubbling around doing whatever I had to do and listening to The Copywriter Club Podcast and hearing Joel Kletcke, Tarzan Kay, early Justin Blackman talking about this field of copywriting and how they had some really good successes. And it was right around that time that I was needing to find another way to work because I had a day job. In the nonprofit sector, I worked in charity for a couple of decades as a fundraiser, fundraising copywriter, front line communications. And that sort of daily commute and the schedule with the kids, school schedules wasn't working anymore. And so I needed to make a shift. And so I discovered the Copywriter Club at the same time as I kind of discovered this whole online world of business.
What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copywriter and author of a book about copy. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Adweek Copywriting Handbook by Joe Sugarman 4000 Weeks by Oliver Burkeman The Copywriter Club Facebook Group The Copywriter Underground Eddie's website Full Transcript: Most weeks on the podcast we take some time to dive into a different copywriter’s origin story. Why they became a copywriter. How they made the switch from whatever they were before to what they do now. It’s a process we all go through, and yet, we tend to skip over a lot of the details. We jump from one client to the next, or from this service to that product. We cover a lot of what and don’t go very deep into the how. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and soon to be book author, Eddie Shleyner. Eddie shared the details of how he learned to write copy, the feedback he got along the way, and the books he found most helpful. And that’s just the beginning. We also talked about sabaticals, burnout and book writing. This is a good one, stay tuned.  But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. We recently updated our guide to finding clients… it now includes more than 21 different ideas for finding clients… things you can do today to attract a client—maybe even in the next 24 hours. Some of the other ideas will take a bit longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free.  But don’t just download this document and let it die on your hard drive. If that’s your approach, don’t bother. This isn’t a one page pdf that’s easy to ignore. It’s a comprehensive… 36 page mini book… that includes the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will run away from you—the exact opposite of what you want. I already mentioned it includes more than 21 ways to find clients, as well as several templates or scripts you can use to reach out to clients, and finally it reveals the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient — find a client is all one word and we’ll send you a copy for free. And with that, let’s go to our interview with Eddie. Kira Hug: All right, Eddie, we want to start with your story. How did you end up as a copywriter? Eddie Shleyner: Oh, well, I guess it was a pretty organic thing for me because I majored in English. I was an English major. I studied literature at U of I, and that's what I wanted to do, I think. I wanted to graduate and write novels and short story anthologies, and obviously that's It's really hard to do right out of college, so I had to get a day job. I got a job in sales, and I was selling software. I was selling computers. It was basically inside sales, but it was trying work for me. I didn't really enjoy it. I think I really wanted to write, and so after about a year in that role, my buddy came home. My roommate came home and he said that his work was looking for a copywriter. And I didn't know what a copywriter was. Actually, I had to look it up. I knew somebody was out there writing these ads, but I didn't know they were called copywriters.
Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter Club Podcast is Jason Friedman. And what he shared about creating a unique experience for your clients is a total game changer—especially if you want to work with high-end clients. Click the play button below, or scroll down for a full transcript. Stuff to check out: Jason's Offer for Copywriters The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: When is the last time you thought about your client’s experience—that is, the experience of working with you from their perspective? What does it feel like to work with you? What are they excited about? Where do they get lost? What do they get and how does that feel? Most copywriters don’t give it a lot of thought to this beyond working out how to get the information you need to start the work and maybe what you deliver to your clients when you’re done writing. Although, if you just deliver a google doc, you probably haven’t thought about that at all. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed customer experience consultant Jason Friedman. We talked in depth about what it takes to make the customer experience special. And how it is one of the few things you can do to truly differentiate your business from the other two million copywriters out there in the world. I know this is a big promise, but this episode has several ideas that will practically guarantee clients work with you again and again.  But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. Shortly after we launched The Copywriter Club, we created a special report with a bunch of ideas for finding clients and shared it with the world. I recently took a week to rework and revise that report… it now includes more than 21 different ideas for finding clients… some of which you can use today and possibly attract a client in the next 24 hours. Some of the other ideas will take longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free. This isn’t a one page pdf that will get lost in your downloads folder. It’s comprehensive… 36 idea filled pages… including the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will not work with you. It also includes more than 21 ways to find clients, several templates for reaching out to clients, and finally the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient. And with that, let’s go to our interview with Jason. Kira Hug: All right, Jason, let's kick off with your story. Let's start with your time working with bands and touring with bands. Let's start there and then move towards today, because I really want to talk about your time working in the music industry. Jason Friedman: Absolutely. Well, yeah, so, you know, my background, I was a theater nerd, right? Like, so I went to school for theater. I started doing theater when I was like eight, nine years old at summer camp. And it was just, it was always backstage. So lighting, set design, things like that. And I remember I had just got the bug, like I wanted to be a rock and roll roadie for Rush specifically. And it was like, I remember I got introduced to them by a friend of mine and I was like that nerd.
Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob's talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnels) to keep moving readers to other parts of her business, and adding a thousand subscribers to her newsletter every month. She calls it realistic productivity—the kind you can do when you're running your own business and have three kids—and you'll want to hear how she does it. Click the play button below, or scroll down for a full transcript. Stuff to check out: Life's a Game (Amanda's course) Hypefury Taplio The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Some people seem to have an other worldly ability to get stuff done. While the rest of us struggle through our daily to-do lists and often fail to check off more than one or two items, they post great, well-thought out content several times a day to social media, they create new products, regular emails, launch and promote courses, and maybe even crank out a few pages for the book they’re working on.  Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I sat down with brand builder, creator and fractional CMO Amanda Goetz. Amanda is one of those people who just gets stuff done. She’s running three different content businesses, writing a book, taking on work as a part-time CMO and is launching a course in a couple of days. So how does she get it all done? We talked about the systems she uses to produce her weekly newsletters and daily social media content so that it all gets written in one day a month, plus an hour or two a week to schedule posts. And her system has helped her grow her newsletter by about 1000 new subscribers every month. If you produce content to support or grow your own business, you’re definitely going to want to hear what she has to say. But first, I want to tell you about The Copywriter Underground. You’ve heard about the library of training that will help you build a profitable business. You’ve heard about the monthly coaching, and the almost weekly copy critiques and the helpful group of members ready with support and even the occasional lead. Last week we recorded an exclusive training for Underground members on the diagnostic scorecard that helps you close just about any prospect or project on a sales call. It’s the kind of business secret you don’t read about in free facebook groups or even on most email lists. But right now, you can watch that training and get the diagnostic scorecard to help you close more projects when you go to thecopywriterclub.com/tcu and join as a member.  But hurry, that training disappears in a few days. Now, let’s jump to my discussion with Amanda. Amanda, let's get started with your story. You've done so many things, vice president marketing, CMO, you're building three businesses. How did you get here? Amanda Goetz: Oh, gosh. So where do I start? I grew up on a farm in Central Illinois. I'm a first generation college grad. And for me, my start was I graduated early from college because my accounting T.A. offered me a job at Ernst and Young. And I was still first semester of my senior year. And I was like, OK, I think I can graduate early if I take 18 hours. So I added a course. I graduated early. But my senior year of college, I took 18 hours of classes Monday, Tuesday, Wednesday. I got on a bus every Wednesday night. I went from Champaign-Urbana, Illinois, up to Chicago. I worked at Ernst & Young in the Sears Tower in Chicago, Thursdays and Fridays. I studied all day Saturday, went back to my roommates on Sunday and did it all again.  Rob Marsh: Wow, that's nuts.  Amanda Goetz: I definitely have found that just the way that I'm wired an...
Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Duped Podcast Full Transcript: Rob Marsh: At some point in your writing career, most copywriters bump up against a persuasion tactic that just feels off. Or worse, they’re asked to do something they don’t feel good about. Maybe it’s as simple as adding a deadline timer to an offer with no real deadline. Or it might be something worse… like selling programs to people who can’t afford them, or who will never get the promised results. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug and I had a chance to speak with the dynamic duo behind the Duped Podcast, Maggie Patterson and Michelle Mazur. We talked about those dubious marketing tactics, when it’s okay to use them, and when you need to be the adult in the room who says, this is going to far. If you’ve ever wondered where the line is when it comes to marketing ethics, this episode will give you something to think about. But first, I want to tell you abou The Copywriter Underground. You’ve heard about the library of training that will help you build a profitable business. You’ve heard about the monthly coaching, and the almost weekly copy critiques and the helpful group of members ready with support and even the occasional lead. Last week we recorded an exclusive training for Underground members on the diagnostic scorecard that helps you close just about any prospect or project on a sales call. It’s the kind of business secret you don’t read about in free facebook groups or even on most email lists. But right now, you can watch that training and get the diagnostic scorecard to help you close more projects when you go to thecopywriterclub.com/tcu and join as a member.  But hurry, that training disappears in a few days. Now, let’s hear what Michelle and Maggie had to say… Kira Hug: All right, welcome, Michelle, Maggie. So good to have both of you here. Let's kick off with the catalyst. What was the catalyst for Duped and that partnership between the two of you? Michelle Mazur: Well, I believe it started with me. Maggie and I vox a lot about things we're seeing and chatting about it. I sent her a Voxer message and said, hey, I think we should do a limited series podcast episode where we dive into some of these topics. And that was the catalyst. We were already creating the content in our Voxer conversations. And we're like, well, what if we just open that up to a wider audience? And we intended just to do, I think, eight episodes and maybe a second season. And then we realized, oh, wow, we have a lot to talk about here. Rob Marsh: So for anybody who's not already heard duped or aware of duped or even met you, Maggie and Michelle, tell us a little bit about, let's just lay that groundwork. What is Duped and why should people be listening to it? Maggie Patterson: So Duped is a consumer advocacy podcast that is really designed to help consumers in the online business space make more critical, nuanced decisions. Because what we tend to see is a lot of stories of, I bought XYZ, or I signed up with this coach, and I had a really negative experience. And from my perspective as a business owner, there's two ways we can approach this. We can try to get every business owner to reform their practices, which we're never all going to agree.
At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakthrough and achieve more. Click the play button below, or scroll down for a full transcript. Stuff to check out: Bottleneck Breakthrough by Josh Long (book) The Ultimate Sales Machine by Chet Holmes Blue Ocean Strategy by Chan Kim. The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Every business—large and small, successful or struggling, profitable or barely scraping by hits it’s share of bottlenecks. If you’re struggling or barely scraping by, those bottlenecks are usually obvious. Not enough leads. Not closing enough projects. Or not enough profit. Identifying bottlenecks in a successful business can be a little more difficult… it takes a deeper look at what’s holding you back or slowing you down. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I had a chance to talk with business consultant, coach and author Josh Long. Josh is the author of a fantastic book, Bottleneck Breakthroughs, that is written to help business owners of all sizes figure out what’s holding them back. And during our conversation we stepped through what it takes to grow and build a business at all stages, and how our businesses are slowed down when we don’t pay attention to the six levers Josh wrote about in his book. We stepped through all six and if you’re a copywriter or content writer with your own business, you’ll definitely want to hear what Josh had to share. But first, I want to tell you about The Copywriter Underground. You’ve heard about the library of training that will help you build a profitable business. You’ve heard about the monthly coaching, and the almost weekly copy critiques and the helpful group of members ready with support and even the occasional lead. Last week we recorded an exclusive training for Underground members on the diagnostic scorecard that helps you close just about any prospect or project on a sales call. It’s the kind of business secret you don’t read about in free facebook groups or even on most email lists. But right now, you can watch that training and get the diagnostic scorecard to help you close more projects when you go to thecopywriterclub.com/tcu and join as a member.  But hurry, that training disappears in a few weeks. Now to our interview with Josh… Rob Marsh: All right, Josh, I'm familiar with you and your book and some of the stuff that you do, but just to get started here and let our audience know, tell me a little bit about how you became a management consultant, business coach, author and all of the things that you're doing today. Josh Long: Yeah, Rob, thanks. Well, when I was in kindergarten and they said, what do you want to be when you grow up? I just thought, you know, that's what I want to be—a consultant. Rob Marsh: Yeah. Josh Long: Not quite, not quite on the radar. Back then I was trying to get into med school and I had a professor who suggested I get my MBA while I was waiting to get into med school. I didn't even know what MBA stood for. I got in and went to Fresno State. They had an entrepreneurship program. And you could major in your MBA in entrepreneurship. And I was like, that's crazy. And I loved it.  I had met my wife while I was in grad school, and every doctor that I knew that was married before med school wasn't married after med school. I knew that I valued her more than my career, so I decided to go the entrepreneurial route.  I got out, tried a software venture in grad school that failed, but it was a really cool opportunity. Then my roommate was in the mortgage business,
Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several other daily activities) are her non-negotiables. They happen every day—no matter what. If creating your own daily non-negotiable is all you get out of this episode, it will be well worth your time, but there is so much more. So check it out... Click the play button below, or scroll down for a full transcript. Stuff you should check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: It’s been more than seven years since we last chatted with today’s guest on the podcast. In the meantime, she just keeps growing her business. This time around we asked her about the ins and outs of working with family members, building authority, and doing what she calls the daily non-negotiables. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug, and I interviewed copywriter and founder of CopyHackers Joanna Wiebe. Many of you know that Kira and I met in one of Jo’s programs. So we owe a lot to her. But just as importantly, Joanna is one of those online personalities who is just plain generous with her help and advice. And that’s likely a big part of why she’s been so successful. As usual, we think you’re going to want to stick around for this one. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. I’ve told you about the benefits you get as a member. We’ve been working hard on how to make The Underground even more useful and helpful to the copywriters and content writers who are members… if you listened to last week’s episode with Csaba Borzasi, you heard him mention the scorecard he uses to close 100% of his prospects on sales calls. We didn’t have a lot of time to discuss what the scorecard includes or how he uses it, but Csaba agreed to share all of that with the members of The Copywriter Underground. That presentation happens later this week and will be available in the Underground for a limited time. If you’d like to learn how to close 100% of your prospects on sales calls—by the way, that’s not a guarantee, but you will see how Csaba does it—you need to be IN the copywriter underground, which you can do by visiting thecopywriterclub.com/tcu. And Csaba’s presentation isn’t the only upcoming exclusive we’ll be adding in the underground. We’ll have more to tell you about in the coming weeks.  thecopywriterclub.com/tcu. Now to our interview with Jo… Kira Hug: All right, I'm gonna kick this off. You know, we're kicking off 2024, feeling mostly good so far, right? But when we look back at 2023, it's hard to not avoid the mammoth changes that took place in the writing space and the impact on the writers that we all know, and how difficult it was for many writers. Not all writers, some writers had great years, but for many, they struggled. And so, I would love to hear from you and your perspective on just like what are these shifts that you saw and what is working today that we should pay attention to in the writers that are more successful? Joanna Wiebe: Yeah. Rob Marsh: That'll only take an hour to answer. Kira Hug: I can't ask that in the last 10 minutes. Rob Marsh: Yeah, we'll just let you go for an hour. We'll end the episode and we'll just have you come back another time for everybody else's questions. Kira Hug: We have you for the next four hours, right? Joanna Wiebe: Yeah, no, absolutely. And I want to hear what y'all have to say about this too. I can say my take. I know 2023 started off super scary for everybody, right? I mean, 2022,
A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his own. And he shared what he's learned from the experience. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Over the past 7 years of publishing this podcast, it’s pretty rare that we bring guests back for a second visit. And the guests that have been back three times? I could be wrong but by my count, that’s only happened twice. Today’s episode makes it three.  Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and founder of Case Study Buddy, Joel Klettke to catch up on what he’s been doing for the past couple of years. Joel has gone from being a top performing, in-demand copywriter to the founder of a million dollar business. And in our discussion, he shared some of the lessons he learned along the way. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the membership for copywriters and content writers… where you can find the training, coaching, copy reviews, and community you need to build a successful copywriting business. To learn more visit thecopywriterclub.com/tcu And now let’s jump into our interview with Joel... Kira Hug: All right, so Joel, I'm not going to ask you how you ended up as a copywriter because we already covered that in episode, Rob, which episode? I know you know. Rob Marsh: Episode 21 is the first time and maybe like 107, I think, is the second time. It's been a while though. It's been a while since we chatted on the podcast. Joel Klettke: Yeah. I like these, it's almost like a snapshot in time, like journal entry to go back and listen to myself on somebody's life. Rob Marsh: How much better life was back in episode 107? Kira Hug: Well, going back to 21, I think that was the one I was listening to and reading the transcript from. That's when you were, correct me if I'm wrong, but that's when you were just starting case study, buddy, right? That was the origin of it when you were getting into case studies. Or was that 107? Rob Marsh: I think it was even before that. Kira Hug: Yeah, it was before that. We were introducing it. You had that business running at that time. Joel Klettke: Yeah, like technically Case Study Buddy is almost eight years old. It was off the side of our desks initially. And then right before the pandemic, we kind of pivoted to focus full-time on that. So that became kind of a big transition point. And then it's continued to be the full-time focus since then. So we've only really been two years, maybe three now, full-time pushing this thing. Kira Hug: Okay, well, let's go back then to before pandemic when you went all in and just curious, like what, what triggered that decision for you and your business partner to go all in on this business? Joel Klettke: I think there are a whole bunch of different factors. I think, you know, at the time, the grass is always greener in life in general, you know, like you always want to be doing that new thing. The headspace I was in at that moment was I had done the freelance thing and I'd done it well, graduated to basically being in a position of consulting for some pretty great brands, some really great projects. You get to the point that you are now making what your heroes made.  I remember listening to Joanna Wiebe talk about charging $10,000 for a landing page and thinking,
Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also explained how he uses a scorecard during his prospecting calls that helps him close almost 100% of his prospects. This is definitely one you'll want to stick around for. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: When many of us start out as copywriters, we're interested in the words. How do we organize them so that they sound right or so that they sound better? Which words should we use to communicate this benefit or this feature? Or which phrase will make the best call to action? But after a while, we tend to become less interested in the exact words, although they are still important, and we still do get a lot of joy out of writing them. And we become more interested in the psychology behind the words. We start asking questions like, which emotions should my reader be feeling as they read this? What beliefs do I need to shift? What do they need to know or think or feel in order to take the next step?  Hi, I'm Rob Marsh, one of the founders of The Copywriter Club, and on Today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed Csaba Borzasi, a copywriter with extensive training in applied psychology and plenty of experience helping shift beliefs and with writing emotional copy. Csaba shared how psychology applies to what we write every day. He also shared his process for diagnosing his client's business problems that virtually guarantees that they're going to ask for his help on a project. And by the way, this single bit of advice that he gives, this insight could be worth thousands of dollars in new work for you in the coming year. So you're definitely going to want to make a note of it.  Finally, we talked about why his welcome sequence is nine months long. There's some good stuff in this episode, so get out your notepad and your pen because you are going to want to take some notes.  Now, this is when I normally jump in to tell you all about The Copywriter Underground, all the copywriting business trainings that are in there, the monthly coaching calls, the weekly copy critiques, the community. If you've been listening to the podcast for very long, you've heard me mention all of those things over and over, and yet you still haven't jumped in. Don't wait any longer. If you've got plans to grow your business in 2024, visit thecopyrighterclub.com/TCU and find out more about this vibrant community of copywriters who are working hard to do the same thing that you want to do. And now let's go to our interview with Csaba. Kira Hug: All right. So Csaba, let's kick off with your story. How did you end up as a copywriter? Csaba Borzasi: Yeah, so great to be here. Thanks for inviting me. Well, I was basically born and raised in in the Transylvania region of Romania. So but I'm not a vampire, I promise. But as an ethnic Hungarian, actually. So it was a totally different culture compared to what you might consider conducive to becoming a copywriter, especially in English, especially on the U.S. market. Right. So basically, I like I always liked to read. I was always a little kind of like a black sheep in my family because they don't even speak English, unfortunately. And they were always telling me, like, why are you learning English? Like, where are you going to use English? And I was like, no, no, no. But I can get better information this way. So I always loved getting information.  And then during my studies, I studied psychology, first business, then psychology.
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Comments (3)

Adrianne Hart

Mike Kim makes shit simple! So good!

Aug 26th
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Artur

Epic pod, thanks

Dec 20th
Reply

Artur

this guy is amazing

Dec 17th
Reply