What really happens after you sell your company?In this episode of The Founder Files, Ariel Navarro (Past co-founder of OneCart, acquired by Massmart/Walmart) opens up about life after exiting his business: the highs, the lows, and the lessons he wishes every founder knew.We dive into the emotional rollercoaster of stepping away, the reality of burnout, the money mistakes no one talks about, and how Ariel is rebuilding his life and career with new clarity and purpose.If you’re an entrepreneur chasing an exit (or recovering from one), this conversation is packed with hard truths and practical wisdom about wealth, identity, and what comes next.---------- Unlock Your Scale-Ready Score: https://playbook.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Ariel:LinkedIn: https://www.linkedin.com/in/arielnavarro/?originalSubdomain=za🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------Chapters:00:00 Introduction08:16 How Ariel’s Business Philosophy Changed After His Exit22:20 The OneCart Exit: Relief, Accomplishment, and the Next Mountain41:45 Money Mistakes & Lessons After Exit58:19 From Exit Cash Mistakes to a Smarter Investment Playbook01:18:38 Ariel Navarro’s Vision: The Next 6–18 Months
How do you take a renewable energy startup and scale it into one of Africa’s leading clean power providers?In this episode of The Founder Files, we sit down with James Irons, as the past co-founder of SolarAfrica, how he grew it into one of SA’s leading energy players before exiting. From early struggles with cancelled projects to raising capital and powering mines, factories, and communities, James shares the behind-the-scenes journey of scaling a business at the heart of Africa’s energy future.We dive into: • Why Africa’s energy crisis is also its biggest opportunity • The challenges of regulation, funding, and market trust • Lessons in resilience, leadership, and navigating the rollercoaster of entrepreneurshipIf you’ve ever wondered what it takes to solve some of Africa’s toughest infrastructure challenges, this conversation is packed with insights you won’t want to miss.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with James:LinkedIn: https://www.linkedin.com/in/james-irons-89299b36/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------Chapters00:00 Introduction08:10 How Solar Africa started in Kenya: The early challenges21:20 First Major Joint Venture: Managing R300–400 million in CapEx36:23 The Wheeling Revolution Explained54:42 Open Access Energy’s role in Simplifying a Complex Industry01:00:05 An existential founder moment: Why James Stepped Away from Solar Africa01:01:24 Visionary vs. Integrator Partnerships01:08:14 Entrepreneurship & Motivation Shifts01:30:00 The origin story of Open Access Energy 01:36:23 James’s new role as Executive Chairman01:45:38 Future of Open Access & Energy Markets
How do you turn debt and risk into global growth?In this episode of The Founder Files, we sit down with Uzair Essack, founder of Riyp one of South Africa’s fastest-growing exporters in agriculture and logistics. From being a million rand in debt in his early 20s to building a business that ships fresh produce across the globe, Uzair shares the raw realities of scaling under pressure.He opens up about why he risked his last money to fly to Qatar in search of opportunity, how he reinvented the exporter–farmer model, and why he believes outsourcing beats in-house hiring for scale. This is a masterclass in resilience, strategy, and spotting opportunity in tough markets.We dive into: • How Uzair went from R1M in debt to exporting globally • The leap of faith that changed his life in Qatar • Why the old export model was broken and what he built instead • The power of outsourcing vs. hiring internally • Lessons from scaling one of SA’s fastest-growing exporting companyThis episode is packed with lessons for founders about risk, resilience, and building scalable systems that last.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Uzair:LinkedIn: https://www.linkedin.com/in/uzairessack/🔗 Connect with Cameron:Instagram: / thefounderfilespodcast LinkedIn: / cameron-metavolve ----------Chapters:00:00 Introduction04:14 How Uzair Built a Global Export Business Alone11:19 The Hidden Cost of Scaling Solo: Burnout & Bottlenecks13:27 Why Growing Up With Less Sparked Uzair’s Drive18:17 University Struggles: Choosing Hustle Over Assignments25:18 Pineapples, Persistence, and the First Steps Toward RIYP35:33 Breaking the Old Model: How Uzair Won Farmers’ Trust47:27 At 23 A Million Rand in Debt: From Suicidal Thoughts to Lessons in Resilience55:34 The Sheikh, The Deal, The Funding: Riyp’s First Big Break01:18:06 Outsourcing + Systems: How Ripe Scaled Solo01:37:28 What Does The Future Look Like For Riyp
How do you build a coffee brand that blends sustainability, taste, and habit change?In this episode of The Founder Files, we sit down with Daniel and Lulu, co-founders of 4WKS, the coffee brand redefining convenience and sustainability. Built around the philosophy of “four weeks”, their pods are designed to fully break down in 28 days, align with the perfect window to enjoy coffee at peak flavor, and represent the time it takes to build a new habit.From tackling the waste problem in coffee culture to inspiring mindful consumption, Daniel and Lulu shares the lessons behind building a values-driven brand with global potential.We dive into:• Why the “four weeks” concept drives everything from flavor to sustainability • The challenges of breaking into a saturated coffee market with a bold mission • How 4WKS is educating consumers about compostable pods and waste reduction • The link between coffee rituals, new habits, and lifestyle change • Lessons on purpose-led entrepreneurship and brand storytellingThis episode is packed with insights on building sustainable businesses, reshaping consumer habits, and creating brands that matter.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Daniel:LinkedIn: https://www.linkedin.com/in/daniel-pretorius-54937814b/🔗 Connect with Lulu:LinkedIn: https://www.linkedin.com/in/lulu-larch%C3%A9-a3b31b2b4/🔗 Connect with Cameron:Instagram: / thefounderfilespodcast LinkedIn: / cameron-metavolve ---------- Chapters:00:00 Introduction04:10 The Story Behind 4WKS: More Than Just a Name05:33 Inside the 4WKS Business Model: From Roasters to Retail11:33 The Inspiration Behind 4WKS: Where Coffee Meets Sustainability16:43 From Red Espresso to 4WKS: Carving Their Own Path20:26 Why Lulu Joined 4WKS and the Meaning Behind the Name27:05 How 28 Days Off Became a Core Value38:51 Playing to Strengths: Why 4WKS Focuses on Output, Not Hours46:03 When Founders Disagree: Lessons From 4WKS01:02:39 From Supply Chain Struggles to Partnerships With Bootlegger & Seattle01:22:27 Bringing Café Quality Home; Without the Waste01:26:09 The Road Ahead: Scaling 4WKS Beyond South Africa
How do you turn a simple idea into a global HR solution?In this episode of The Founder Files, we sit down with Francois de Wet, founder of Wamly, an HR tech company transforming the way businesses hire. What started as a video interview platform has evolved into a full end-to-end hiring solution used in 147 countries.From navigating customer churn to learning the power of community-driven product building, Fran shares the real lessons behind scaling Wamly, co-creating with clients, and staying adaptable in a fast-changing market.We dive into:• How Wamly pivoted from video interviews to an all-in-one hiring tool • Lessons learned from early churn and rebuilding trust • The importance of co-creating solutions with customers • Scaling across 147 countries while staying lean • Building resilience as a founder in HR techThis episode is packed with insights on growth, adaptability, and the future of recruitment technology.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Francois:LinkedIn: https://www.linkedin.com/in/frandewet/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction05:49 From video interviews to HR tech: How Wamly started07:35 Why listening to clients changed everything16:10 The 4 data points that predict job success21:14 How Wamly brings science into recruitment29:34 Why the War for talent demands faster hiring38:20 The painful truth behind why we had to pivot52:57 Building an all-in-one hiring solution that stays simple01:03:20 How Wamly used Wamly to build Wamly01:09:55 The danger of complacency after you ‘Make It’01:18:42 Imposter syndrome and the founder’s burden01:30:57 The leadership lesson that nearly broke me
How do you build a hospitality group that reshapes an entire city?In this episode of The Founder Files, we sit down with Ariel Segal, co-founder of NoName Hospitality Group, the team behind some of Cape Town’s most exciting restaurant brands. Starting with Jared’s Espresso Bar, Ariel and his brother spotted a market gap inspired by Australia’s coffee and dining culture and went on to create 12 unique brands employing over 400 people.From tackling supply chain challenges to transforming Sea Point into a thriving culinary hub, Ariel shares the realities of building and scaling a hospitality group while staying true to customer experience and brand values.We dive into:• The early days of spotting market gaps and building Jaryds• Challenges of scaling restaurants in South Africa’s supply chain context • Balancing customer needs with brand identity • Why Sea Point became the perfect hub for their growth • Lessons on passion, innovation, and sustainable hospitalityThis episode is packed with insights for founders on growth, resilience, and creating experiences that stand the test of time.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Ariel:LinkedIn: https://www.linkedin.com/in/ariel-segal-no-name/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction 04:12 How NoName Hospitality Group Began08:58 The Hidden Challenges of Scaling Restaurants in South Africa14:16 The Rise of Experience-Driven Dining17:16 Balancing Brand Ego with Customer Needs27:01 How to Stay True to Values While Innovating30:15 Ad31:59 How Sea Point Became an Untouched Gem46:31 How We Expanded from One Café to a Group55:15 Why Timing and Market Fit Matter More Than Ideas01:00:34 Soft Launch vs Hard Launch: Which Works Best?
What really happens behind the scenes when building a business? In this episode of The Founder Files, we bring you a powerful montage of founders sharing raw, unfiltered stories about the highs and lows of entrepreneurship. From scaling companies to massive success, to hitting breaking points and redefining their purpose, these conversations reveal the real human side of building something from nothing. Through moments of vulnerability, resilience, and growth, these founders open up about the challenges that shaped them; from navigating burnout and personal sacrifice, to making bold hires and facing unexpected threats to their businesses. We dive into:• Founder psychology and mindset shifts• The emotional toll and mental health impact of entrepreneurship• Discovering purpose beyond the corporate ladder• Strategic growth and high-stakes hiring• Overcoming operational crises and external threatsThis episode is a masterclass in resilience, self-awareness, and the pursuit of meaningful success.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction03:13 Paul Cool, Silvertree Brands12:17 Claude Hanan & Luke Jedeikin, Superbalist32:31 Matt Putman, iKhokha47:54 Ad49:04 Tracey Chambers, Taking Care of Business01:02:38 Katlego Maphai, Yoco01:10:38 Jessica Boonstra, Yebo Fresh
Can a smart geyser help fix Africa’s power grid?In this episode of The Founder Files, we sit down with Jon Kornik and Kailas Nair from Plentify, a climate-tech startup rethinking how everyday devices like geysers can stabilize energy supply across Africa.From load shedding challenges to global partnerships, Plentify is on a mission to use AI, behavioral science, and demand management to transform how we power our homes. Jon and Kailas open up about the complexity of building hardware and software solutions in emerging markets, and what it takes to make climate impact commercially viable.We dive into:• How smart geysers are solving energy demand chaos• Making demand response sexy (and useful)• Building hardware in a software-first world• Partnering with utilities, governments & energy providers• Creating real impact in climate-vulnerable marketsThis episode is packed with insights on product innovation, market timing, and building tech that truly matters.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Jon:LinkedIn: https://www.linkedin.com/in/jon-kornik-66b9b410/🔗 Connect with Kailas:LinkedIn: https://www.linkedin.com/in/kailasnairbio/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:02 Fixing the broken energy system05:49 How Plentify’s tech actually works10:04 Scaling smarter: Where Plentify is today16:22 Understanding the core of Plentify’s business model20:53 What exactly is a virtual power plant?29:09 Behind the scenes: Founding Plentify-part 136:40 Plentify’s vision: Powering a sustainable future42:34 Behind the scenes: Founding Plentify-part 251:58 The product journey and fund raising: Developing Plentify’s tech55:55 Lessons learned: Mistakes that shaped Plentify01:07:46 Managing high-stakes decisions as a founder01:12:06 Navigating today’s fundraising challenges01:14:43 The dynamics of a remote co-founder relationship01:17:07 Key insights gained from past experiences01:19:55 Charting the future: What’s next for Plentify?01:25:21 The Founder Files question
What does it take to build a product that fits so well, it practically sells itself to users and acquirers alike?In this episode of The Founder Files, we sit down with Vangelis Kyriazis, CEO and co-founder of Syft, a financial reporting platform that was ultimately acquired by Xero.From side hustle beginnings to global acquisition, Vangelis shares how deep product understanding, team trust, and client-centric thinking helped Syft scale, and why staying simple was their greatest strength.We dive into:• Building a product that complemented Xero perfectly• Leading through uncertainty during acquisition• Creating internal systems that scale with your team• Managing client expectations with third-party partners• Staying focused by understanding your product deeplyThis episode is packed with real-world lessons on building, scaling, and selling a product without losing your edge or your people.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Vangelis:LinkedIn: https://www.linkedin.com/in/vangelis-kyriazis-55700098/?originalSubdomain=za🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:35 Understanding Syft's business model & strategy06:29 Syft's market fit in accounting tech18:51 Mental clarity in the messy middle22:59 Time management for growth-stage founders26:50 Inside the Xero acquisition38:26 What made Syft the right fit?48:43 Behind the scenes of integration01:01:46 Founder remuneration post-acquisition01:07:29 Navigating the unexpected: Surprises in the acquisition journey01:12:53 Has the acquisition shifted your ambition?01:17:10 What’s next: The roadmap for integration01:25:22 Leading through uncertainty 01:32:02 What are you excited about for the rest of 2025?
Can AI actually help us prevent burnout, before it starts?In this episode of The Founder Files, we sit down with Chris Bruchhausen, founder of Strove, a startup redefining preventative health through cutting-edge AI.From elite sports science to employee wellness, Strove is on a mission to improve performance by helping people feel better—before they crash. Chris shares how they built their early team, how they think about strategic partnerships, and why hiring the right people is more important than ever.We dive into:• Using AI to improve mental and physical health• Why preventative care beats crisis mode• Hiring A-players who align with your mission• Leveraging partnerships to scale impact• Building a wellness product that actually worksThis episode is packed with founder insights on team, tech, the future of health and how to grow a business that actually makes people feel better.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Chris:LinkedIn: https://www.linkedin.com/in/chris-bruchhausen-88a570148/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:13 Meet Chris and the vision behind Strove08:34 Repositioning for relevance: Strove’s evolution14:24 Unlocking growth: Strove’s approach to distribution and potential partnerships26:01 Decoding Strove’s business model31:05 Inside Strove’s customer experience 41:03 What inspired Chris to establish a presence in London46:49 Tracing the growth of your team51:47 Building culture from day one: Hiring a Head of People early59:36 How Chris handles the pressure and complexity of Leadership01:07:31 Balancing leadership and wellbeing as a founder01:17:51 Chris’s advice for entrepreneurs facing uncertainty01:22:03 Anticipating the future: Chris’s perspective on what’s coming
Everyone talks about building a great team, but what does it actually take to lead one?In this special montage episode, we unpack the real, unfiltered experiences of founders as they scale from solo operators to structured leadership teams. From replacing "founding family" with professionals, to managing complexity with just 50 people, to figuring out how big your team really needs to be; this one is packed with practical wisdom.We dive into:• Managing operational chaos with lean teams• Hiring and retaining A-players• Elevating leadership without losing control• Compensating and keeping global talent• Rethinking team size and what scale really meansThis episode is your behind-the-scenes look at what it really takes to grow a company with structure, leadership, and intentional team design.----------00:00 Introduction01:42 Cheri Afonso, HouseHoppers10:03 Calvin Le Mottée & Wesley Dorning, Sebenza13:03 Chris Ball, Finch Technologies19:49 Yaron Assabi, DSG26:26 Greg Smith, Dis-Chem Life31:39 Ad32:46 Felix Norton, Woww Digital47:11 Jasper Eales, Sealand---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------
In this episode of The Founder Files, we’re joined by Angelo Zanetti, co-founder of Elemental, a custom software development agency that’s quietly grown into a global force serving clients across South Africa, Europe, and the UK.Angelo takes us through the 20-year journey from two self-taught devs to a 25-person team, navigating everything from messy pivots to failed products and bold repositioning. But beneath the surface is a rare founder philosophy: simplify complexity, serve with excellence, and grow by focus; not by fluff.We dive into:• How Elemental grew from freelancers to a full agency• Their bold move from subcontractors to owning the client journey• Defining their ideal clients and niching down• Why they shut down a growing marketing division to focus• Winning international clients without meetings• How AI is shifting dev work—and how they’re adapting• What founders should know before building their own productThis episode is packed with real founder insight, from one of the most grounded voices in the dev world.----------Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/----------To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Angelo:LinkedIn: https://www.linkedin.com/in/angelozanetti/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:26 Elemental’s business model explained06:14 Elemental’s reach: Market & scale today08:07 How Elemental attracts overseas business09:51 The role of AI in Elemental’s workflow13:11 The hidden complexity behind clean code17:29 Why clear positioning changed everything24:12 Why Elemental pivoted and what It changed27:46 How Elemental identified their ideal clients29:42 Refining our ICP to scale smarter41:47 What changed after we repositioned48:59 Why cutting marketing made us more profitable54:54 Lessons from a failed side hustle01:09:06 What’s the most pressing obstacle in this phase of the journey?01:16:18 What does the future look like for Elemental?01:23:30 With hindsight in hand, would you make the same decisions?
In this episode of The Founder Files, we sit down with Daniel Goldberg, founder of Bridgement, the fintech startup that’s quietly funded over R2 billion to SMEs across South Africa.Bridgement isn’t just another lending platform. They’ve raised once, scaled sustainably, and built powerful partnerships with banks and asset managers without chasing flashy VC rounds. But what does it really take to grow a capital intensive fintech in one of the toughest markets in the world?We go deep into:•Building a scalable fintech with just one equity round•How to raise debt smartly without giving up control•Competing with banks through speed, tech, and simplicity•Structuring partnerships that scale your reach•Why culture, strategy, and sustainable growth still winThis is an honest look at what it takes to build a lean, high-impact business without following the traditional startup playbook.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Daniel:LinkedIn: https://www.linkedin.com/in/dan-goldberg/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:54 What is Bridgement?08:27 What separates Bridgement from its competitors?12:28 The Bridgement approach to building and funding a business20:32 Why & how Bridgement began28:10 How Bridgement raised capital to lend capital39:38 Inside Bridgement’s partnership model for scalable lending42:23 Exploring acquisition as a route to scale43:09 Bridgement’s multi-channel distribution strategy45:12 The growth story behind R2 Billion in SME funding48:55 Bridgement’s purpose: Leveling the SME playing field49:18 Choosing the right growth levers at Bridgement58:31 How Bridgement’s lending model actually works01:04:45 After the deal: Bridgement’s progress unveiled01:08:02 Daniel’s take on governance in growing businesses01:09:13 The infrastructure that frees up founder focus01:18:51 Bridgement’s vision: What lies ahead
In this powerful episode, Sean Sanders—founder of Revix and now Altify—opens up about navigating one of the most intense crises a startup can face: losing customer funds after a major crypto collapse.We follow the rollercoaster journey that led to a high-stakes merger, a full rebrand, and a reimagined mission to democratize access to private markets.We go deep into:•How to lead during a trust-breaking crisis•What true accountability looks like in leadership•Navigating the emotional toll of a startup failure•Merging companies under pressure•Reinventing your identity as a founderThis episode is a masterclass in grit, resilience, and rebuilding with purpose.----------Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/----------To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Sean:LinkedIn: https://www.linkedin.com/in/seanandrewsanders/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Intro: From Revix to Altify03:25 What Altify really does04:26 Why the rebrand was critical 09:34 The real problem with private markets13:56 Breaking down barriers to entry17:01 Who Altify is built for19:06 How to use Altify20:59 Managing risk and investor anxiety24:23 The Revix crisis unfolds27:25 The collapse of FTX32:27 Rebuilding trust in chaos35:00 Taking extreme ownership36:55 Managing the crisis40:22 How crisis changes a founder41:20 The power of support structures44:55 How did this experience change you48:33 Balancing compassion and performance as a CEO56:52 The birth of the merger idea01:03:46 Becoming CEO post merger01:07:35 The unforeseen challenges 01:13:55 The nightmare launch01:19:51 Reflecting on the journey01:24:30 Altify's biggest challenges now01:27:30 What's next for Altify?
Tinashe reveals what it really takes to build and sustain a startup in Africa—where capital is scarce, exits are rare, and profitability is everything. From walking away from a high-growth but unsustainable model, to forming game-changing partnerships with local giants. This episode is a gold mine of:-strategy-mindset-realism It’s about building businesses that last—not just ones that look good on pitch decks.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Tinashe:LinkedIn: https://www.linkedin.com/in/truzane/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction04:50 What is FlexClub?08:30 What is the Silicon Valley Model?12:51 How does the Silicon Valley model translate into the South African market?21:37 Silicon Valley model expectations39:21 Why the Silicon Valley model doesn't fit locally55:11 Simplicity vs Complexity01:01:30 Lessons from failing in Mexico01:07:38 Separating founder identity from the business01:09:39 Thinking hats framework 01:18:22 What is the problem that you're solving?01:28:05 Partnering with Avis01:36:08 What has shifted your thinking?01:39:04 What challenges are you currently facing?01:41:18 What does the next year look like for FlexClub?01:44:30 What question would you like to answer?
In this round-two episode, we’re joined again by Simon Ellis, co-founder of Jem HR, to unpack how the company is making big strides in delivering HR and employee benefits to thousands of employees across South Africa.Since our last chat, Jem has refined its product, redefined its positioning, and raised significant funding. But what does that process actually feel like as a founder?We go deep into:- What achieving product-market fit actually takes- How to communicate change when your vision moves faster than your team- The challenges of balancing innovation vs. focus with a co-founder- Structuring your business to scale without chaos- Segmenting sales and prioritising customers the smart wayThis is an honest look at what it takes to be a visionary founder who’s always a few steps ahead—and how to bring your team and customers along for the ride.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on LinkedIn and tag Cameron Coutts----------00:00 Introduction03:40 What is Jem HR?07:57 Why is WhatsApp as the interface so important?11:56 How the business model works and getting the value proposition right24:12 The importance of the customer buying and onboarding journey33:07 The evolution of the core product and how Jem made it zero-cost43:28 Running through the pricing and revenue model53:33 Jem’s biggest bottleneck to growth right now01:04:20 The organisational design and view towards it01:08:34 Raising R60 Million01:14:10 How do you maintain focus and clear priorities?01:18:19 How to get along with a co-founder who is very different to you01:22:12 What are the Biggest Challenges Simon is facing right now?01:27:09 What are the challenges that the business is facing?01:30:32 What advice would Simon give his younger self?
In this episode, we reunite with Simon and Peter from Iridium, two years and 100+ episodes after their first TFF episode.Since then, their accounting business has scaled from 17 to 60+ people across multiple divisions—automation, advisory, and accounting.But here's the twist: after years of hyperscaling, they’re now shifting gears to focus on operational stability, refining systems, and removing themselves as bottlenecks.We unpack how they’re building a business that can scale without them—and why that’s the true mark of success.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on LinkedIn and tag Cameron Coutts----------00:00 Introduction03:25 What Is Iridium?05:34 The Current Scale of the Business09:51 Why Simon and Peter Stepped Back From Hyper-Scaling20:22 The Founding Story of Iridium35:30 How Iridium Actually Delivers on Its Value Propositions43:56 Rethinking the Entire Business50:55 How Simon and Peter Are Evolving in Their Roles as Leaders57:42 Delegation and Restructuring at Iridium01:11:08 How to Decide What to Run With — and What to Let Burn01:22:44 What Does the Future Look Like for Iridium?01:30:36 Can a Successful Founder Still Play Lots of Padel and Golf?01:32:21 Reflection
Daniel Novitzkas returns to The Founder Files to unpack how Specno scaled from a two-man startup to building over 200 ventures.We go deep on Daniel’s brutally honest approach to product-market fit, why early-stage startups need to stop chasing perfection, and how to validate real solutions with paying customers from day one. Daniel also breaks down Specno’s three business units—from venture building, to corporate innovation, to scaling global talent.This episode is packed with hard-won insight on building tech startups, thinking like a founder, and why talking to users is still the most underrated move in tech.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on LinkedIn and tag Cameron Coutts----------00:00 Introduction04:00 What Is Specno?15:39 Inside the Venture Builder Business Unit23:20 What Do You Look For in CEOs?28:34 Final Thoughts on the Venture Builder Unit31:49 How AI Will Truly Make a Difference45:16 Specno’s Second Business Unit49:42 Why Daniel Believes He Can Compete With McKinsey and Accenture58:48 A Core Skill Daniel Had to Learn01:07:44 Specno’s Third Business Unit01:22:14 Daniel’s Story: Lowest Low and Highest High01:41:45 What Does the Future Look Like for Daniel and Specno?01:45:14 Reflection
In this episode, I sit down with Phillip Tillman, founder of SurTech and Konsise, to explore the real-world challenges of building and scaling software businesses in the African market.We unpack the founding story of SurTech, a specialist distribution business in the SaaS space, and dive deep into what it takes to build a high-performance sales function from the ground up.Phillip shares practical insights on:- The power of cold calling and why rainmakers still matter- How to cultivate strong salespeople and structure a sales engine that scales- Understanding the customer buying cycle and aligning your team around it- The iterative journey of building Konsise and how customer feedback shaped the product- Balancing growth between two businesses and managing control as a founder- Why company culture, intellectual property, and exit strategy all matter more than you thinkWe also discuss remote work, future plans, and what it means to build a sustainable business while maintaining a healthy work-life balance.This one is packed with valuable lessons for founders building sales-led companies, especially in emerging markets.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on LinkedIn and tag Cameron Coutts----------00:00 Introduction03:50 What Is SurTech and Konsise?08:48 The Founding Story of SurTech18:11 Building the First Sales Function at SurTech26:52 How to Get Other People to Sell Like You35:50 How to Cultivate Rainmaker Characteristics in Yourself and Your Team45:24 How to Map Out Your Customer Buying Cycle51:52 Next Steps to Cultivate a Rainmaker Salesperson57:56 How to Take Someone From Immature to Mature in Sales59:55 How to Get the Best Salespeople Into the Hiring Process01:09:02 How Konsise Came Into the Fold01:15:19 Phillip’s Relationship With His CIO01:18:30 Current Growth Obstacles01:23:39 How Phillip Is Thinking About Exit01:38:07 What Does the Future Look Like for Phillip?01:42:24 Phillip’s Advice to Other Entrepreneurs
In this episode, I sit down with Godiragetse, founder and CEO of Delivery Ka Speed, to explore how he’s building one of South Africa’s most exciting township logistics businesses.What started with bicycles and WhatsApp has grown into a company now partnered with global giants like Alibaba, Temu, and Shein, delivering across four provinces—and aiming to go national.We dive into how Godi pivoted from food delivery to logistics, broke even in just three months, and tackled the challenge of managing customer complexity while scaling fast.He shares how founders often become bottlenecks, and how stepping into “full founder mode” helped him unlock his team’s potential.We also get into how he’s built a culture of ownership, getting employees 100% bought into the mission, and why customer service is still their biggest edge—especially in township markets.Securing multinational clients has changed the game for Delivery Ka Speed—and Godi reveals what this means for their future growth.This episode is packed with real talk on scaling, pivoting, and building something that truly serves its market.---------- Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on LinkedIn and tag Cameron Coutts----------00:00 Introduction03:36 What Is Delivery Ka Speed?06:26 Who Is the Target Market and Customer?08:37 Handling Complexity in Managing Customer Relationships and Sales14:12 The First Route to Growth19:22 Realizing They Needed to Pivot24:41 Managing Customer Experience as We Scale34:12 Bottlenecks That Come From the Founder’s Intuition37:36 How to Get Employees 100% Bought In44:23 How to Focus on the Right Things52:49 How to Turn Your Customers Into Advocates57:33 Securing Big Multinational Clients and What It Changes for the Business01:00:40 What Does the Future Look Like for Delivery Ka Speed?01:04:27 Who Is Godi?