What does it take to build a tech company that literally saves lives, and scale it from South Africa to the world?

In this episode of The Founder Files, Cameron Coutts sits down with Ryan Green, Co-Founder and CPO of AURA, the emergency-response platform transforming how people access help anywhere, anytime.

Ryan shares the story behind AURA’s rise from an idea inside a security company to a global safety platform trusted by insurers, banks, and e-hailing giants:

• How AURA started by solving South Africa’s broken emergency-response system

• The decision to go B2B instead of B2C, and why it changed everything

• Building a marketplace that connects users to the nearest vetted responders in seconds

• Expanding from South Africa to Kenya, the UK, and the US

• Working with government to use data to predict and prevent crime

• The culture, systems, and leadership mindset behind scaling a mission-driven company

If you’re a founder, operator, or visionary building in tough markets, this episode will challenge your idea of scale, focus, and purpose, and remind you what it really means to build something that matters.

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Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-call

This episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/

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🔗 Connect with Ryan:LinkedIn: https://www.linkedin.com/in/ryan-green-48b47952/

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---------- Chapters:

00:00 Introduction

04:19 The Problem That Sparked AURA

08:47 Security Meets Medical: Expanding the Vision

11:20 Inside AURA’s Business Model & Scale 

15:06   The “Powered by AURA” Ecosystem

26:10 Scaling to 1.5 Million Users in SA

31:08 Building Radical Convenience for Users and Responders

46:35 Turning Data into Real-World Impact

01:00:54 The Truth About Crime in South Africa

01:09:16 Going Global: From SA to the UK & USA

01:20:11 Culture, Leadership & Scaling a Mission-Driven Team

01:35:19 Founder Reflections: Motivation, Mindset & Smart Hustle