The Gen Z Marketer

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

Ep. 53 - Trying out Canva's Website Builder

Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democratized design, but also website building! ICYMI, they launched a website builder on their platform. If you ever thought about creating a micro-site for your portfolio or small business, you may want to consider using Canva. Find out why in this episode. Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Portfolio: https://jamiya.my.canva.site/

06-11
03:51

Ep. 52 - How to Define Your Personal Brand

What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is.  Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Join the Facebook group: https://www.facebook.com/groups/genzmkt

03-04
09:19

Ep. 51 - Why an Endorser's Personal Life Affect a Brand

Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand? In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga. Learn more about this case: https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Join the Facebook group: https://www.facebook.com/groups/genzmkt

11-19
12:55

Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers. Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Join the Facebook group: https://www.facebook.com/groups/genzmkt

11-12
06:16

Ep. 49 - Branding a Podcast: Relaunching the Gen Z Marketer Podcast

In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast?  What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back? Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Join the Facebook group: https://www.facebook.com/groups/genzmkt

10-22
06:19

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