The Grow and Convert Marketing Show

(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube)Most teams struggle with AI writing tools because they try to use them as a replacement for writers (and they use tools that don't understand the core arguments of what is trying to be said).In this video, Devesh walks through a real example of how he uses our AI writing tool Wave Writer at Grow & Convert to edit and restructure content. You’ll see how a rough outline and half-formed ideas can be turned into clear, on-brand draft copy, without losing the core ideas and without hallucinations.The video covers:How outlining arguments first leads to better AI outputHow to speed up the editing and content creation process using Wave WriterWhy writing final prose is the slowest part of content workIf you’re responsible for editing content, managing writers, or shaping content strategy, this video shows a practical way to use AI that supports thinking instead of trying to replace it.Check out our product https://www.wavewriter.ai if you're interested in using an AI writing tool that understands your business, key arguments and helps speed up the writing process while keeping content quality high.

Most marketers track their AI visibility… but have no idea what to do next.This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.You’ll learn:Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really areThe GEO Pyramid and why 90% of marketers focus on the wrong tacticsHow to find the exact pages LLMs are citing — and how to influence them with targeted content and outreachWhy you MUST choose bottom-of-funnel topics if you want actual pipeline from AIA step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreachIf you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.📩 Join the newsletter: growandconvert.com/newsletter🔧 Learn more about Tracker: https://www.traqer.aiGEO Pyramid article

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money.In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase large, general-purpose sites—is completely misleading for most businesses, especially B2B and niche companies.What You'll Learn:86% of citations are for industry specific sites vs. 14% for "general purpose sites": See actual data from our client base that shows 86% of LLM citations for niche topics come from industry-specific publications, while Reddit, Wikipedia, and YouTube account for only 14%.Differences in how to approach AI visibility for your brand vs. Household name brands: Discover why B2C household names (like Tesla and Peloton) do get cited on general sites, but your niche B2B software company won't. The problem with measuring random prompts: Understand how broad studies that use 5,000 randomly selected keywords are statistically biased toward consumer queries, making their findings irrelevant to your specific business goals.A New Tactical Framework: Learn the exact, actionable steps for a Citation Outreach strategy that works : how to choose the right topics, identify the actual cited domains using tools or manual checks, and target your PR efforts where they will actually drive AI visibility.Stop doing general PR and start showing up in the AI answers that matter to your bottom line.Links & Resources:Read the full article for more detail on the study: https://www.growandconvert.com/research/llms-source-industry-sites-more-than-generic-sites/Check out our AI Visibility Tool: https://traqer.ai Catch up on our overall GEO Framework: https://www.growandconvert.com/ai/prioritized-geo/ Don't forget to like, subscribe, and comment to support the Grow and Convert Marketing Show!

Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority.In this video, we introduce Prioritized GEO, our framework for how to actually show up in AI search (ChatGPT, Perplexity, and Google AI Overviews). We break down:-Why owned content on your site matters more than offsite mentions-How to think about AI search visibility-What actually influences ChatGPT, Perplexity and AI overview results-And why most “AI hacks” (like key takeaways and LLM.txt) don’t move the needleIf you want to understand how AI decides which brands to recommend — and how to position yours to be the one it chooses — this is the video to watch.📘 Read the full article: https://www.growandconvert.com/ai/prioritized-geo/Check out https://traqer.ai -- our new AI visibility tool🎧 Subscribe to the Grow & Convert podcast for more in-depth conversations.

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.___SEO is dead? Not so fast.In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.-AI traffic is growing, but it’s still only ~3–5% of SEO traffic for most clients-Conversions often come from unexpected places (hint: not just ChatGPT)-Declines in SEO traffic don’t mean SEO is dead — they often show up as branded searches or conversions through other channels-Attribution is getting harder, but that doesn’t mean the channel stopped workingWe break down the myths, show the actual ratios, and explain why you shouldn’t buy into the “SEO vs. AI” narrative. It’s not either/or — they work together.If you’ve seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what’s happening.

Are you worried your competitors are “winning” in AI search results?You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing.In this episode of the Grow & Convert Marketing Show, we break down:What AI visibility actually means (and why most tools get it wrong)Why “share of voice” metrics can create unnecessary panicHow to separate meaningful prompts from noiseThe strong connection between SEO rankings and AI overview rankingsA simple framework for deciding which topics actually matter for your brandRather than chasing every metric or competitor mention, we show you how to focus on the right queries, do the SEO fundamentals first, and build a strategy that drives long-term results.If you’ve ever felt stressed looking at an AI visibility report, this episode will help you filter out the noise and focus on what actually grows your business.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.Here's what we've discovered so far:- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context- Top-of-funnel "what is" content is officially dead in AI search- Your positioning and value props determine if you get recommended (or ignored)- Specific pain point content now matters more than everKey insights from this episode:✅ How ChatGPT positions different companies (and why some get terrible descriptions)✅ Why broad content strategies will fail in the AI search era✅ The new content approach that actually gets you mentionedWe'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.🔗 Check out our AI search ranking tracker: https://traqer.ai📖 Read the full article: https://www.growandconvert.com/ai/ai-search/What's your experience with AI search? Drop a comment below!

We Built an AI Search Ranking Tool (And You Can Use It Too!)Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines.In this episode, we share the complete backstory of how we went from manually checking AI rankings for clients to building our own solution. You'll see exactly how the tool works, why existing options weren't cutting it for agencies, and how we're using it to guide our content strategy.What you'll learn:- Why AI search visibility is becoming crucial for lead attribution- How to track your brand across ChatGPT, Perplexity, Claude, and Google AI- The key differences between AI search and traditional SEO tracking- Live walkthrough of Traqer.ai - How to use keyword variations to understand your AI visibility gapsPerfect for: Marketing agencies, SEO professionals, brand managers, and anyone wondering "Am I showing up in AI search results?"The tool handles unlimited brands (perfect for agencies), tracks specific keywords you care about, and shows you the exact AI responses where your brand appears. Plus, we're sharing our honest take on the challenges of AI search attribution and why this approach works.Try Traqer.ai yourself for free with a 7 day trial: http://traqer.aiHere's articles that were referenced in the video:How SEO Will Change in a World of AI Search: https://www.growandconvert.com/ai/ai-search/Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out: https://www.growandconvert.com/ai/google-seo-and-llmo/

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. Our solution? A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.Key Learnings:-Most AI writing tools fail because they don't understand your business's unique positioning and arguments-83% of marketers use AI content despite quality concerns, primarily for time savings-The "brand summary" approach ensures AI truly understands your business before writing-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow-AI writing can be high-quality and conversion-focused when it understands your business first-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank-Effective AI content requires understanding both what to write and how to write itWe'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.Articles that we reference in the video:Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.We break down:- Common objections from leadership teams that are hesitant to target these types of keywords- Three practical approaches to creating comparison content without "trashing" competitors- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicksIf you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.Follow us at growandconvert.com/newsletter for articles and updates when new videos are released!Helpful articles:SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/

This one is likely better to be watched on Youtube (so you can see the writing and editing).In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:- Identifying proper search intent and avoiding the "high school research paper" intro- Showing how to position your true product differentiator instead of using generic claims- Demonstrating how to write for advanced audiences who already understand your category- Explaining why pain points should be concise and relevant to your reader's current stageWhether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.📈 Join our newsletter: https://www.growandconvert.com/newsletter/🎧 Listen to the podcast: https://podcasts.apple.com/us/podcast/the-grow-and-convert-marketing-show/id1652941589📘 Learn more about SEO content writing: https://www.growandconvert.com/content-marketing/seo-content-writing/The detail principle for writing good blog posts: https://www.growandconvert.com/content-marketing/how-to-write-a-good-blog-post/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.Watch as they analyze real SERP examples for AI writing tools keywords, revealing:How to determine if a keyword is worth targetingThe difference between category and jobs-to-be-done keywords from a SERP perspectiveHow to spot opportunities in mixed-intent SERPsWhen to create one piece vs. multiple pieces for similar keywordsWhy high search volume doesn't always equal high priorityHow to use SERP analysis to rankWhether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.📈 Join our newsletter: https://www.growandconvert.com/newsle...🎧 Listen to the podcast: [https://podcasts.apple.com/us/podcast...]📘 Learn more about Pain Point SEO: https://www.growandconvert.com/conten...Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.We cover key topics including:When to focus on bottom-of-funnel vs. when to invest in broader brand buildingWhy top-of-funnel SEO content often fails to grow a brandHow different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)Finding the right marketing approach based on your company's natural strengths and differentiators

In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.You'll learn:How to write ultra-specific content that shows deep industry expertiseWhy most category blog posts fail to convert (and how to fix them)Why we prefer using blog posts to target category keywords over landing pages🔍 Case Studies Featured:Toro TMS (QuickBooks trucking software)ServiceTitan (inventory management for electrical contractors)Fusion Academy (best schools for sensory processing disorder)

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse. We discuss:-Why traditional AI writing approaches lead to "mirage content", in other words content that looks good, but lacks substance-How we used NotebookLM in an unusual way to maintain our signature brand voice and expertise-The hidden problem with AI writing that becomes apparent only after multiple rounds of editing-Why AI writing tools might save time for some content creators but fall short for high-stakes content-Practical ways to use AI as a writing assistant without compromising qualityWe share both the promising and problematic aspects of AI writing tools, helping you make informed decisions about incorporating them into your content process.

We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.Key Findings:70%+ correlation between Google page 1 rankings and AI tool recommendationsHigher Google ranking positions (top 3) showed even stronger correlationDomain Rating shows significant correlation with AI tool visibilityDifferent patterns observed across industry verticals and keyword types📊 Study Details:16 clients analyzed415 keywords examinedTools studied: ChatGPT, Perplexity, ClaudeFocus on bottom-of-funnel keywords💡 Key Takeaways:Strong correlation suggests traditional SEO efforts may help with AI visibilityHigher domain authority correlates with better AI tool presenceService businesses showed different patterns than SaaS companiesMedical content showed lower AI visibility, possibly due to liability concerns🔗 Resources Mentioned:Full study writeup coming soon on growandconvert.comFollow us for updates: @growandconvertSubscribe to our newsletter: growandconvert.com/newsletter

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.Key Topics Covered:[0:00] Introduction and episode overview[1:00] Background on our recent travels and company retreat[2:00] Two main aspects of AI in content marketing: content generation and search[4:00] Changes in search behavior and SEO with AI tools[6:00] Real examples of leads coming from ChatGPT[8:00] How AI tools recommend content differently from Google[11:00] Our analysis of AI tool recommendations vs Google rankings[17:00] Why content still matters for AI visibility[21:00] Changes in content consumption patterns[24:00] The future of content distribution across channels[29:00] AI content writing experiments and survey results[36:00] Challenges with AI-generated content[39:00] Survey insights on AI content adoption💡 Key Findings:70%+ correlation between Google rankings and AI tool recommendations83% of surveyed marketers have published AI-assisted contentMajor challenges remain with AI content quality and precisionContent remains crucial for visibility in both Google and AI tools🔗 Resources Mentioned:Full survey results coming soon at growandconvert.com/blogFollow us on Twitter @growandconvertSubscribe to our newsletter: growandconvert.com/newsletter📱 Connect With Us:Website: https://www.growandconvert.comTwitter: @growandconvertNewsletter: growandconvert.com/newsletterDon't forget to subscribe for more insights on content marketing, SEO, and AI! New episodes every week.

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn:- What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alternatives Keywords- Writing tips for going after competitor and vs. keywords- and more!Additional reading:Landing page vs. blog posts: https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/Circuit Case Studyhttps://www.growandconvert.com/content-marketing/scaling-seo-traffic/

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.SEO conversion rate article