How to Create Comparison Content (Without Making Your CEO Nervous): A Data Backed Approach
Description
In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.
We break down:
- Common objections from leadership teams that are hesitant to target these types of keywords
- Three practical approaches to creating comparison content without "trashing" competitors
- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicks
If you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.
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Helpful articles:
SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/
Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/
SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/
United States
