DiscoverThe Grow and Convert Marketing ShowHow We Use AI to Edit Content (Without Losing Your Company POV)
How We Use AI to Edit Content (Without Losing Your Company POV)

How We Use AI to Edit Content (Without Losing Your Company POV)

Update: 2025-12-22
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(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube)

Most teams struggle with AI writing tools because they try to use them as a replacement for writers (and they use tools that don't understand the core arguments of what is trying to be said).

In this video, Devesh walks through a real example of how he uses our AI writing tool Wave Writer at Grow & Convert to edit and restructure content. You’ll see how a rough outline and half-formed ideas can be turned into clear, on-brand draft copy, without losing the core ideas and without hallucinations.

The video covers:

  • How outlining arguments first leads to better AI output

  • How to speed up the editing and content creation process using Wave Writer

  • Why writing final prose is the slowest part of content work

If you’re responsible for editing content, managing writers, or shaping content strategy, this video shows a practical way to use AI that supports thinking instead of trying to replace it.

Check out our product https://www.wavewriter.ai if you're interested in using an AI writing tool that understands your business, key arguments and helps speed up the writing process while keeping content quality high.

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How We Use AI to Edit Content (Without Losing Your Company POV)

How We Use AI to Edit Content (Without Losing Your Company POV)

Benji Hyam and Devesh Khanal