🌸Learn more about Beauty Biz Brand Academy🌸The ultimate branding & marketing accelerator for beauty entrepreneurs.  In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023. Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this. After this class you'll understand: The biggest mistakes beauty pros are making in terms of building their brands How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business) 🌸Join Beauty Biz Brand Academy🌸 Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
Today’s episode is special because my guest today is a stylist who has accomplished so many incredible things in the few short years she’s been a part of the beauty industry… and she’s also a BBB alumni, so extra close to my heart.  Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.  We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.  No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.
Connect with Misty on Instagram: @_mistyjaneMoney talk without the shame. In this episode, financial educator and stylist Misty Jane shares how to feel safe and confident with your finances even with an irregular schedule. We unpack why traditional budgeting advice can fall apart for stylists, how to plan around cancellations, and the simple framework that helps you build security before you hit the big goal.In this episode, you’ll learn:Why irregular income makes traditional budgets hard and what to do insteadHow to separate self-worth from your prices and incomeA nervous system friendly way to handle no-shows and last-minute gapsThe discipline → results → motivation loop and how to use itMisty’s Cash Confidence Stylist Framework:• Reveal what is really happening with your money• Rewire the story so you drop the shame and make cleaner choices• Rebuild with a simple spending plan you can actually followPractical cues that you might have more money than you thinkHow to create time freedom without sliding back into scarcityKey takeaways:Awareness is step one, acceptance is step two, choice comes afterPlan from your baseline income and treat anything above as extraSpend on what you value and cut what creates buyer’s remorseMoney is a relationship and you can build trust with itQuotes to pull:“Awareness is step one, acceptance is step two.”“If you don’t know how to handle a hundred dollars, you won’t handle ten thousand.”“It is not about spending less, it is about wasting less.”“Discipline creates results and results create motivation.”Resources and links:Join Misty’s free class Why Your Budget Is Failing and What To Do About It on October 6. DM her on Instagram or grab the link in her bio.Connect:Follow the podcast and leave a review if this helped you feel lighter about moneyShare this episode with a stylist friend who is ready to feel secure and supported
In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.
In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for an inspiring conversation on the evolution of education in hairstyling and personal empowerment.
In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.00:00Â Welcome Back to the Hair Stylist Rising Podcast00:34Â Introduction to the Two-Part Episode01:38Â Incorporating Wigs into Your Salon Business05:16Â Technical Aspects of Working with Wigs07:42Â Expanding Your Wig Business Globally12:16Â Steps to Introduce Wigs to Your Clients21:25Â The Importance of Wig Education24:35Â Where to Find More Information26:23Â Preview of Next Week's Episode
In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.00:00Â Introduction to the Podcast00:54Â Upcoming Free Training Announcement01:34Â Building a Luxury Business in a Small Town02:13Â Overcoming Misconceptions About Small Town Businesses05:56Â The Importance of Community and Connection06:45Â Addressing Market Saturation Concerns11:43Â Transitioning to a Package Pricing Model28:06Â Focusing on Internal Business Factors32:57Â Conclusion and Final Thoughts
In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.00:00Â Welcome and Introductions00:36Â Ambrosia's Journey in the Beauty Industry02:47Â Marketing Insights for Modern Hairstylists07:59Â Building a Sustainable Beauty Business10:55Â Maximizing Profitability and Time Management21:55Â Retail Strategies and Client Retention24:20Â Monthly Team Meetings and Product Discussions24:51Â Introducing New Products Through Independent Stylists25:46Â Affiliate Links and Salon Profitability26:58Â Maximizing Retail Sales in Limited Spaces29:46Â Leveraging Influencer Marketing for Hero Products31:56Â Building Trust and Client Relationships36:39Â Sustainable Practices and Consistency37:47Â Creative Routines and Time Management44:55Â Final Thoughts and Resources
In this timely episode of the 'Hairstylist Rising Podcast,' Shannon DeMont shares her journey from working behind the chair to becoming a full-time educator in photography and videography for hairstylists. The discussion focuses on the importance of high-quality visual content in the beauty industry, especially as we enter 2025. Shannon provides valuable tips on capturing high-quality photos and videos, optimizing iPhone settings, and the significance of editing ethically to enhance salon work. This episode is packed with practical advice for hairstylists looking to elevate their content and effectively showcase their brand through photography and videography.00:00Â Welcome to the Hairstylist Rising Podcast00:08Â The Importance of High-Quality Content in 202501:55Â Shannon's Journey from Stylist to Educator03:04Â The Power of Photography in Building a Clientele04:14Â Overcoming Judgment and Embracing Social Media06:58Â Tips for Capturing Perfect Hair Photos11:38Â Maximizing Content Creation with B-Roll19:20Â Optimizing Your iPhone for Photography and Videography26:28Â The Importance of Editing and Recommended Apps29:24Â Conclusion and Where to Find ShannonFollow me on Instagram: @itsjodiebrown
Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.We dive into:Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.Why hairstylists should consider affiliate programs and UGC as part of their business strategies.What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.Follow Harley on Instagram: @harleydoeshair_Follow me on Instagram: @itsjodiebrown
Say hi to Jodie on InstagramCheck out Jodie’s websiteIn this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.00:00 Introduction and Greetings00:06 Diving into Education and Attention Spans01:08 Chris's Journey into Education03:34 Key Insights on Effective Teaching05:50 Common Mistakes in Education10:30 Branded vs. Independent Education21:52 Engaging Learners Effectively28:07 Future Trends in Education30:02 Conclusion and Farewell
Say hi to Jodie on InstagramCheck out Jodie’s websiteIn this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.00:00 Welcome and Introduction01:05 Renee's Journey in the Beauty Industry03:01 Becoming an Educator: The Aha Moment03:55 Overcoming Challenges and Building a Brand10:15 The Importance of Structure and Clarity28:14 Creating Your First Offer34:28 Final Thoughts and Where to Find Renee
Say hi to Jodie on InstagramCheck out Jodie’s websiteIn this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.00:00 Welcome and Introduction00:25 Bianca's Journey into the Beauty Industry03:05 Building a Successful Hair Extension Business05:16 Advice for Beauty Professionals Entering E-commerce08:29 Testing and Market Research13:27 Budgeting and Vendor Selection16:58 The Power of Influencer and Micro-Influencer Marketing19:23 Benefits of E-commerce for Beauty Professionals21:28 Types of Products and Audience Building23:23 Conclusion and Contact Information
Say hi to Jodie on InstagramCheck out Jodie’s websiteIn this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.00:00 Welcome Back to the Hairstylist Rising Podcast01:08 Allie's Journey into Salon Design01:55 The Importance of Branding in Salon Design04:42 Trends in Salon Design for 2024-202505:14 Balancing Trends and Timeless Design06:13 Maximalism and Personal Style17:46 Practical Tips for Salon Storage Solutions20:32 Resources and Final Thoughts
Say hi to Jodie on InstagramCheck out Jodie’s websiteIn this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.00:00 Introduction and Welcome00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals01:46 Success Stories and Benefits of Ads04:22 Changes in Ad Strategies and Formats06:41 Effective Ad Techniques and Testing13:04 Targeting and Personalization in Ads17:40 Conclusion and Final Thoughts
getliquid.ai Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.TakeawaysLiquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.Liquid Connect enhances the client experience and increases service ticket prices.Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.Chapters00:00 Introduction to Liquid and its Promise03:49 The Profit Maximizer: Determining Pricing and Profitability10:19 Liquid Connect: Enhancing the Client Experience18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners
Visit www.escapetoelevate.com for more info and to apply!In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat. They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth. Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives. They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone. Sherry shares her career developments. Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.TakeawaysPress and media coverage can enhance a business's reputation and provide long-term benefits.Credibility is associated with getting press and media coverage, which can't be competed with by social media.Building a personal brand and leveraging social media can attract bigger press opportunities.Earned press placements are more valuable than pay-for-press schemes.Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.PR is about building brand credibility, creating awareness, and generating new opportunities.Prompt responses and personalized pitches increase the chances of getting featured.Syndicated press placements can provide significant exposure.Identifying target press outlets and refining one's unique point of view are important in preparing for PR.A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.
DM Jodie on IGIn this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.00:00Â Welcome Back, Misty! A Dive into Personal and Financial Growth00:14Â The Evolution of a Money Coach: Beyond Budgets and Debt03:57Â Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment06:03Â The Power of Self-Identification: Understanding Who You Are13:39Â Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort17:25Â The Joy of Learning: Embracing New Challenges and the Journey of Growth20:07Â The Journey of Starting Messy21:04Â The Power of Consistency Over Perfection21:34Â Simplifying the Start: Overcoming Tech Overwhelm22:17Â Embracing Minimalism in Business Tools23:37Â The Importance of Starting Despite Imperfections25:04Â Overcoming Self-Imposed Blocks and Seeking New Perspectives27:38Â Getting Comfortable with Being Uncomfortable30:51Â Advice for Taking the First Step Towards Your Goals33:43Â Introducing the Starting Messy Podcast35:57Â Finding Support and the Power of Mentorship
DM Jodie on IGThis episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.00:00Â Meet Crystal Green: The Hair Mentor01:19Â The Power of Digital Marketing in Hairstyling03:54Â Crystal's Journey from Dentistry to Hairstyling07:10Â The Importance of Client Experience in Hairstyling09:36Â Transitioning to Education and Mentorship15:26Â Making the Client the Hero of Their Hair Journey19:30Â Understanding and Valuing Client Feedback23:17Â Redefining the Role of a Hairstylist24:06Â The Importance of Brand and Personality in Hairstyling24:29Â Crafting Your In-Person Brand as a Hairstylist25:48Â Maintaining Professionalism While Being Authentic26:42Â Navigating Client Conversations and Experience33:46Â The Power of Communication in Hairstyling38:32Â In-Person Marketing Strategies for Hairstylists42:29Â Connecting with Your Audience and Growing Your Clientel