In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.See omnystudio.com/listener for privacy information.
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. See omnystudio.com/listener for privacy information.
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help transform the communications journey with potential students. See omnystudio.com/listener for privacy information.
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. See omnystudio.com/listener for privacy information.
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. Panelists Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation AustraliaSee omnystudio.com/listener for privacy information.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder, Earmax MediaSee omnystudio.com/listener for privacy information.
The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade DeskSee omnystudio.com/listener for privacy information.
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.See omnystudio.com/listener for privacy information.
In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). See omnystudio.com/listener for privacy information.
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). See omnystudio.com/listener for privacy information.
In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso. See omnystudio.com/listener for privacy information.
In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile. The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/See omnystudio.com/listener for privacy information.
In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.See omnystudio.com/listener for privacy information.
In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. See omnystudio.com/listener for privacy information.
The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.See omnystudio.com/listener for privacy information.
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.
Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities. See omnystudio.com/listener for privacy information.
In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.See omnystudio.com/listener for privacy information.
In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.See omnystudio.com/listener for privacy information.
In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.See omnystudio.com/listener for privacy information.