DiscoverThe IAB Australia PodcastIAB Australia Audio Summit Podcast: Scratching the Crime Itch
IAB Australia Audio Summit Podcast: Scratching the Crime Itch

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

Update: 2024-03-12
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Description

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

See omnystudio.com/listener for privacy information.

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IAB Australia Audio Summit Podcast: Scratching the Crime Itch

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

IAB Australia