DiscoverThe IAB Australia PodcastAustralian Programmatic Advertising Trends
Australian Programmatic Advertising Trends

Australian Programmatic Advertising Trends

Update: 2024-04-30
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Description

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

See omnystudio.com/listener for privacy information.

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Australian Programmatic Advertising Trends

Australian Programmatic Advertising Trends

IAB Australia