The Evolution of Measurement in Affiliate Marketing
Update: 2025-03-31
Description
In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.
See omnystudio.com/listener for privacy information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
