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The Marketing Guide

The Marketing Guide

Author: Laura O'Mahony

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This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/
81 Episodes
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In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far. What we discuss in this episode:How we came up with the idea for the businessLanding on a business that tied in with our passionsBrainstorming a name and how we picked oneThe struggle we faced during the branding processWhat social media platforms we are using and how we will develop them in 2022and much moreLinks from the show:Kodahttps://kodaevents.ie/https://www.facebook.com/kodaevents.iehttps://www.instagram.com/kodaevents.ie/Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide
Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes.  In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been testing recently) to help speed up the content creation process and make planning your Instagram or Social Media content a cinch. In this episode we cover tools that you can use for the following stages of content planning:ResearchCreating ContentHashtagsCaptions SchedulingLinks from the show:Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comThank you for your review: @tonyaellisbookshttps://www.instagram.com/tonyaellisbooks/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. In this episode I cover:The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planningWhy you need goals and the types of goals you should set14 uber-creative ideas you can try this BFCMThe one thing you must not forget to do after BFCM Links from the show:Step-by-step guide to defining your Ideal Customer Avatarhttps://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatarAndrew Hubbard: How to create Instagram Ads that converthttps://www.youtube.com/watch?v=eo3s3W8X9igFlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZInstagram Makeover Kitshttp://lauraomahony.com/shopLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comAll previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature? It's Instagram Live. I know most people cringe with the thoughts of using Instagram Live for their business for whatever reason pressing that live button scares the absolute life out of them. But the truth is that live does not have to be that scary and it can be a really good tool to use within your business to get more sales or more clients on board.In this episode we cover:what is Instagram Livewhat are the benefits of Instagram Live10 ways to use Instagram Live to make more sales in your businessBonus IG Live tips How to repurpose your live & get more bang for your buckTools you can use to make your live videos even betterLinks from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comThank you for your review: @tonyaellisbookshttps://www.instagram.com/tonyaellisbooks/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 
Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account. This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again. What you will learn?What is an Instagram Audit?Why do you need an Instagram Audit?How often to perform an Instagram Audit?Step-by-Step guide to your Instagram AuditLinks from the show:#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)#75 - How to Create a Cohesive Instagram FeedFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comThank you for your review: @tonyaellisbooks https://www.instagram.com/tonyaellisbooks/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 
We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage. Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app.Adam Mosseri, the head of the app, recently told its users and the world that Instagram is "no longer just a square-photo sharing app." and the latest updates on the app certainly reflect that. Join me on this episode to learn what these new features and updates are and how they will affect your account.Links from the show:Episode 1: Going Live on Instagram: A step by step guidehttp://lauraomahony.com/episode1Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comStay up to date with creator changes: https://business.instagram.com/creators/earn-money/shopping__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.But how do you do this for a small business or brand and can you DIY it?In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:Colour Psychology and what it means for brandsHow to pick your perfect colour paletteThe different types of layouts and how to find inspirationFonts and how to find the right onesHow many fonts do you actually need?The key to creating your contentHow to visually planThe one thing that is far more important that your visualsLinks from the show:Find the links to all of the services mentioned in this podcast here:http://lauraomahony.com/episode75Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
Warren Buffet once famously said, "By far the best investment you can make is in yourself." As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's  episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entrepreneur and shares some of the reasons why business owners are afraid to invest in themselves.What you will learn in this episode: why is it important to invest in yourself?The Benefits of investing in yourself7 Things stop people from investing in themselves10 Ways To Invest In Yourself As An EntrepreneurLinks from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it. What you will learn:What is social proof?Different types of social proofWhy is social proof so important?10 ways to use Social Proof in your MarketingLinks from the show:Case Study Example: Lara Cake Anything TikTokhttps://www.tiktok.com/@lara_cakeanything?Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. what you will learn in this episode:What is a DMHow to send a DMTypes of DMsWhy sell on InstagramSelling strategies for Instagram DMsHow to manage Instagram DMs for businessLinks from the show:Instagram Content Power Hour Sign upSign up hereFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar https://lauraomahony.com/episode23/13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business https://lauraomahony.com/episode13/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line. What you will learn:The tactic that all the big stores use including AmazonThe response that you need to invoke with your marketingWhy people don't want to lose out and how to use that for your marketingThe pricing principle that will help you sell moreStudy results that will teach you how to sell more productWhy commas and full stops matter in pricingThe effect that means your customers feel indebted to youand much more...Links from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comHome Store & More "The Reunion"https://youtu.be/4xN8ihn6LDUJohn Lewis - Christmas Adhttps://youtu.be/3kkfYYB0RaoBook - Contagious: Why Things Catch On - Jonah BergerLink here__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.Links:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Dm me on Instagram:https://www.instagram.com/lauraomahonydotcom/Episode 19: How to easily create a lead magnet for your businesshttp://lauraomahony.com/episode19Episode 4: Everything you need to know to get started with email marketinghttps://lauraomahony.com/episode4/Email me: hello@lauraomahony.com
What you will learn in this episode:What is Pinterest?Why Pinterest Is So ImportantPinterest for BusinessGetting Started with Pinterest for Business: The BasicsWhat are Pins?Build a PinHow to save a pin you find on PinterestPinterest Search. Pinterest Home FeedHow to Schedule your PinsTips for using Pinterest for your BusinessKeywords for PinterestThe two types of keywords:How do you find Keywords?Where do you use Keywords? Links from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content Ideas Get EbookEmail me: hello@lauraomahony.comClaim your website on Pinterest:https://help.pinterest.com/en/business/article/claim-your-websiteUbersuggesthttps://neilpatel.com/ubersuggest/Get Pinterest for Business:https://business.pinterest.com/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations, internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss: What is burnout?The signs of BurnoutWhat To Do If You’re Experiencing BurnoutHow can we recover from Burnout?Links from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery
This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business. Mindset work is really important when you are trying to grow and can help you achieve your goals, live an intentional life, and create an abundant life. Henry Ford once said “Whether you think you can, or you think you can't – you're right,” and that pretty much sums up the right mindset and how changing our thinking can impact the bottom line of our business and help us meet our goals and achieve what we set out to do. Links from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLimitless Life Podcasthttps://www.melyssagriffin.com/podcast/Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team Simon SinekBook LinkEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you?In this episode we cover: Personal Instagram Profile Features:Instagram Business Profile FeaturesInstagram Creator Profile FeaturesHow to set up a creator profile on InstagramHow to Set Up a Business Profile on Instagram Instagram Creator vs Business vs Personal Account — Which is best? Links from the show:Episode 47: Instagram Story Ads for Beginners: A Step-by-Step Guidehttps://lauraomahony.com/episode47Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you. In this episode we discuss: What is email copywritingWhy subject line matters and where is the best place to draw inspiration fromThe one area that you may be neglecting in your email that really mattersWhy do you need to be personal and what that looks likeWhy keeping it simple matters and two apps  to write better emailsThe one thing you need at the end of your emailLinks from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHemingway Editorhttps://hemingwayapp.com/Grammarlyhttps://www.grammarly.com/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses. we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers. What you will learn:what you need to promote on social in order to get more people onto your email listThe one social tool that you might be neglecting in growing your listWhat you need to include in your marketing strategy in order to grow your listWhat you need to include along with your blog postsThe ask you can make that will get you more subscribersThe method of getting more subscribers that most people think is outdatedand much moreLinks from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZKickoff Labshttps://kickofflabs.com/Episode 4 - Everything you need to know to get started with Email Marketinghttps://lauraomahony.com/episode4/Episode 19 -How to easily create a lead magnet https://lauraomahony.com/episode19/Episode 51 - 8 Easy Lead Magnets to grow your email list todayhttps://lauraomahony.com/episode51How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.what you will learn in this episode:what is content marketingwhy it matters - how it can help you increase sales, build relationships and trusthow it worksthe buyer's journey - how you can use content marketing at every stage of the journeyYour content marketing strategy - your five-step approach to content marketingLinks from the show:Episode 41 -The Buyer’s Journey on Instagram http://lauraomahony.com/episode41Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/Episode 19 -How to easily create a lead magnet https://lauraomahony.com/episode19/Episode 23 - Step-by-step guide to defining your Ideal Customer Avatarhttps://lauraomahony.com/episode23/Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400is content marketing important, content marketing, content marketing strategy, content marketing for business, what are content marketing strategies, how can content marketing help a business, what can content marketing be used for, can you do content marketing, how can we do content marketing, how content marketing helps business, how content marketing works, how content marketing helps, how content marketing drives sales, when to use content marketing, where to do content marketing, how to use content marketing, what's content marketing, which content marketing tools, why content marketing is important, why content marketing is important for b2b, why content marketing matters, why content marketing is effective, why content marketing works, why content marketing is so important, why content marketing strategy is important, content marketing for dummies, content marketing for ecommerce, content marketing for small businesses, content marketing for seo, 
Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.What’s included in this class:Tackling your Mindset about ReelsHow to undertake Reels ResearchHow to batch your Reels and save timeWhat to createHow to add a cover to your reelsLinks from the show:Two Free Reels Covers:Free Canva Reels CoversFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
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