The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

<p>Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com</p>

These TRUTHS Will Never Change (Episode 439)

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu...

11-18
37:04

Case Study: B2B & B2C (Episode 438)

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/OWqQx8pfhCMSubmit a Question - https://w...

11-11
37:01

How to Rank #1 on Google (Episode 437)

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/VZxIrvPAC8YSubmit a Question - https://www.paidsearchpo...

11-04
39:18

Q&A - Answering Questions from Listeners (Episode 436)

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/zfDwbg6ZlgMSubmit a Question - https://www.paidsearchpodcast....

10-28
41:32

Going from Good to GREAT (Episode 435)

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/WLsHZikn3vMSubmit a Question - https://www.paidsearchpodca...

10-21
33:50

Simple Alternative to Manual Bidding (Episode 434)

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8u2FCzlVJ0gSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

10-14
34:31

My Favorite Keyword Hack (Episode 433)

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/bEIR7YYaHMASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

10-07
37:13

Answering Questions from Listeners! (Episode 432)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/AN0_VqZia-wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

09-30
47:32

Joey Bidner’s YouTube Strategy for Success (Episode 431)

Try Opteo for free for two months - https://opteo.com/pspSpecial URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/obUZDrWOvggSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

09-23
49:49

9 Super Sneaky Settings That Waste Money (Episode 430)

Try Opteo for free for two months - https://opteo.com/pspHow to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNLChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qoitf0oJlLoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

09-16
36:56

Enhanced CPC is Going Away! (Episode 429)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/IH2AieFzqNMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

09-09
36:16

The TRUTH About Max Conversions Bidding (Episode 428)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/K5DF8kBNvo8Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

09-02
38:31

10 Principles Everyone Should Know: Part Three (Episode 427)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/viaUh_DGRxkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

08-26
35:50

10 Principles Everyone Should Know: Part Two (Episode 426)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/mQpfjvJHp8ASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

08-19
41:03

10 Principles Everyone Should Know: Part One (Episode 425)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/70wV_GHK2TwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

08-12
44:16

Questions from Listeners (Episode 424)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qc3IyZnmh-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

08-05
45:03

Deep Dive into Assets with Joey Bidner (Episode 423)

Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/qPKq784aP34Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

07-29
34:43

Getting Started: Advanced Steps (Episode 422)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/SCKxRaRuGXASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

07-22
37:24

Getting Started: Next Steps (Episode 421)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/fNRvEj9jf3wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

07-15
31:46

Getting Started: Beginner Basics (Episode #420)

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/ARqItjB9zlcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

07-08
29:23

basith saba

Google Ads Queries Checkout The Best Freelance Digital Marketer in Trivandrum, Kerala. https://basithsaba.com/

07-13 Reply

Dave Occleston

wish there were show notes ... too much to digest when you're on the run and you don't have a pen and paper.

04-13 Reply

Idigbe Voke

thanks so much for this episode learnt a lot would really love more episodes on google shopping ads

04-13 Reply

Vaibhuv Rajour

I tried listening to this episode and I'm 5 minutes in and they haven't started talking about the topic. please get to the point and then plug a product. and you can crack your jokes in between but please, get to the point a little sooner

08-11 Reply

João Vitor da Rosa

love these guys

03-29 Reply

03-27

02-22

03-15

Recommend Channels