Smart Bidding Fails Against Manual Bidding (Episode 463)
Update: 2025-05-19
Description
Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.
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Chris Schaeffer - https://www.chrisschaeffer.com
Joey Bidner - https://joeybidner.com
Watch this episode on YouTube: https://youtu.be/jUP6KeOOmWc
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