Episode Description: This week, DEI Expert, speaker, educator, consultant, and entrepreneur Brandyn Campbell joins Beth for a critical conversation about her decades-long journey in this industry, her personal experiences, and her tips for beginning, continuing, and sustaining your support of diversity, equity and inclusion efforts in your homes, communities and workplaces. For Type A people, anti-racism work can feel especially daunting. As perfectionists, we can be even more scared to make a ‘mistake.’ Inherently, Type A people tend to be a little leery of the learning process, especially when ‘success’ cannot be achieved on a scale. As a result, many of us hide behind the idea of perfectionism as a reason to be fearful of trying, learning, and truly turning our beliefs into action. We can’t, however, continue to let that fear or discomfort take over—especially if we wish for a more equitable world. (Beth here): As a Type A perfectionist and maker of many mistakes, I am honored to invite Brandyn Campbell onto the podcast today! This conversation was born of my personal experience in learning anti-racist practices and unlearning many of the concepts that were taught to me thus far. Brandyn’s Bio: Brandyn Campbell is a speaker and consultant who helps leaders and organizations build their commitment to diversity, equity, and inclusion through her DEI consulting firm, Brandyn Campbell Communications. She draws from over 20 years of experience working with clients worldwide to provide actionable solutions that center equity and inclusion throughout their systems and cultures. As a speaker and educator, Brandyn speaks passionately about the work of honoring our collective humanity. Organizations that have benefited from Brandyn’s dedication and expertise include the National Football League, Philadelphia Eagles, B. Corp, and Fortune 500 Companies like Dell.
There are times in life where we all feel stuck. Whether we’re solving a problem at work, coming to the aid of a family member in crisis, or taking on a brand new challenge in our business, there are times when it seems like a fix for the issue at hand is so far away. This week’s guest, Kristine Fisher, takes us through her vast and impressive career, balancing time in both the Private and Public Sectors with her roles as a mom, wife, daughter, adventurer, artist, and community supporter. She shares her advice on finding a support system in every season of your life, and why it’s important to have both mentors and coaches in your network. Kristine’s Bio: Kristine M. Fisher is the Senior Client Solutions Manager at Nava - a Public Benefit Corporation, working to make government services simple, effective, and accessible to all. Kristine has expertise that spans nationally across Federal, State & Local Government, Higher Education, Academic Medical, Health Care, Non-Profits, and Municipalities. Her functional areas of expertise are centered around procurement processes, procedures and compliance, as well as strategic alignment between business and partners. Over the course of 25 years, she has curated deep relationships between government and businesses, bridging gaps and creating success stories. Kristine is a sought-after public speaker and has spoken at numerous conferences and events, including Women in Cloud New York Curtain Raiser and the Annual Ideagen Empowering Women and Girls summit at the United Nations. Kristine lives in Northern California at the base of Mount Shasta and, in her free time, enjoys volunteering in her community and outdoor mountain activities such as snowshoeing, Nordic skiing and hiking.
How do you know if your audience is actually learning? Did you know that less than 7% of online courses purchased are completed, and that a successful coach can expect 30% of their students to actually implement the teachings? In this episode of The Type A+ Podcast, host Beth Lawrence learns from Parchelle Tashi, Founder & Executive Producer at The Author’s Leverage, about how to utilize existing content to create exciting, dynamic courses that—and here’s the catch—actually lead to learning and integration into daily life. Parchelle shares the way her background in education and passion for video production merged to create a brand-new path for her and her team at The Author’s Leverage. Whether you're an author, a coach, a creative entrepreneur, or a professional contemplating your next move, Parchelle’s insights will inspire and empower you to turn your thought leadership into dynamic game-changing content for you and your audience. Tune in to learn Parchelle’s top tips for creating content that not only converts - but is a catalyst for your audience to actually do the thing you’re teaching. Parchelle’s Bio: “I'm Parchelle Tashi, and I call the vibrant city of Las Vegas home. I've been on a wild ride in the education, video media and entrepreneurial world for nearly 2 decades, starting with a fun career as a high school math teacher in Virginia. After 8 years, I quit the profession to start my own business in videography with a mission to somehow teach on my own terms and create learning experiences that really stick. I started out as solo videographer and grew to the role of executive producer in my business, behind the scenes of producing hundreds of videos for various businesses, companies, agencies, conferences and organizations both nationally and internationally; even won an award for it 😎 Thanks to the down time of the pandemic, I was inspired to follow my heart’s pull to amplify the voices of authors, experts, and thought leaders who want to make an impact with their wisdom. Today, in a nutshell, that’s what I get to do: I produce the best teachers in the world, amplifying their message in the world for big impact and big income.”
In this dynamic episode of The Type A+ Podcast, host Beth Lawrence sits down with Kerry Barrett, an Emmy award-winning Broadcast Journalist and Public Speaking coach, to delve into the art (and science) of public speaking. Kerry shares her secrets to conquering stage fright, navigating career transitions fearlessly, and leveraging your unique journey to navigate through the change. Whether you're an aspiring entrepreneur, a working mother, or a seasoned professional contemplating a pivot, Kerry's insights will inspire and empower you to embrace the spotlight with confidence and finesse. Tune in to discover how to captivate any audience and unleash your inner orator!
In this captivating episode, Nick Outlaw, Area Event Sales Manager for Richard Sandoval Hospitality, shares his expertise in sales and event management, offering valuable advice for aspiring professional. Tune in to gain insights into maintaining a successful sales career while balancing personal passions and mentorship endeavors. Nick also shares his tips for thriving in an environment with non-traditional income streams, like commission or tips. Key Themes and Topics: Nick's journey in the hospitality industry, from server to Area Event Sales Manager. The importance of mentorship and developing future sales managers. Strategies for maintaining a work-life balance in sales. Nick's venture into fashion and his vision for men's intimate wear. The significance of over-communicating and teamwork in sales and event management. Nick’s Bio: With over 17 years of experience in the hospitality industry, Nick Outlaw is an accomplished Area Sales Manager for the PA and NY region for Richard Sandoval Hospitality. Nick oversees large event booking for Aqimero, located in the Ritz Carlton Philadelphia, where his office is based. Tan, in Midtown NYC and Maya, in the Upper East Side round out the properties in his region. Curating events that will be memorable for a lifetime is his passion and the best part of his day to day. Nick is passionate about mentoring aspiring sales professionals and is also a budding fashion entrepreneur, with a vision for revolutionizing men's intimate wear.
Episode Description: After her corporate position was eliminated during the pandemic, Chelsea Smith started Elevation Comforts. LLC, a catering and culinary experience company based in Philadelphia, PA. Fast forward to four years later, she is balancing a 9-to-5 corporate job, her clients at Elevation Comforts, an inspiring travel schedule and being a mom to a very adventurous four year old son. On this episode, Chelsea shares her experience with identifying burnout, and coming up with a strategy to mitigate it. She also takes Beth through the making of a perfect travel itinerary, the eye-opening experiences she’s had while traveling the world, and how she finds her inspiration. For links mentioned in the episode, as well as a transcript, click here. Chelsea’s Bio: Chelsea Smith is the current owner and chef of Elevation Comforts LLC. The business began in 2021 starting from selling individual platters and attending vending events, to catering in corporate settings, hospitals, universities, and hosting vending events.
Episode Description: Type A+ Entrepreneurship seems like a natural fit, but it can be a daunting journey—especially when it comes to marketing, and figuring out the balance between ‘shouting into the void and building an authentic brand. Today, Fractional CMO and marketing strategist Mallory Musante joins Beth to discuss her go-to marketing funnel strategy, the post-burnout road trip that helped her rediscover her passion, the ways that being Type A has fueled her career pursuits and the gut reactions that never betrayed her. Mallory’s Bio: Mallory Musante is a fractional CMO and marketing strategist focused on helping small businesses and online service providers build a marketing ecosystem that feels simple, sustainable, and actually drives growth. During her career, she’s not only worked with hundreds of clients from large corporate brands to fast-growing businesses in their early stages and everyone in-between, but she’s also started seven vastly different businesses herself.The one thing she’s noticed throughout her career is that the majority of business owners focus a lot on marketing tactics and not as much on the strategies driving those tactics leaving their marketing efforts feeling disjointed, unsustainable, and ultimately, less effective.Now she’s on a mission to change that by making CMO-level support more accessible for small businesses through strategic, but simplified, marketing plans that will actually make a difference. For links mentioned in the episode, click here.
Episode Description: On today’s episode, Beth is joined by Kaela Blanks, M.S., SHRM-SCP, a DEI & HR consultant and Type A+ person who specializes in empowering organizations to build strong, supportive, equitable workplace cultures. Kaela discusses the ways that being an overachiever, and her experiences with anxiety and ADHD, led her to career success and, eventually, burnout—and the ways that HR and leadership teams can encourage individuals to bring their full selves to the workplace. Plus: Kaela’s tried-and-true tips for negotiating your compensation package—whether there’s wiggle room in the salary or not. Kaela’s Bio: Kaela (she/they pronouns) is currently the Associate Director of Advisory at Seramount, focused on the Employee Resource Group (ERG) advisory offerings, providing advice and resources to organizations executing ERG strategies aligned to an organization’s DE&I mission, values, and strategy. Before Seramount, Kaela drove diversity, equity, and inclusion (DE&I) practices at various organizations like Assured Partners, Wawa, and Aramark, which included ERG strategy-building, ERG leadership upskilling, aligning DE&I objectives to the business, community partnership-building, inclusive marketplace solutions, and executive leadership engagement. Before specializing in DE&I, Kaela’s background centers on critical HR functions, like talent management, organizational development/change, HR systems/analytics, communications, and employee engagement. They also served as an ERG leader during their time in HR roles. Kaela has a master’s degree in Organizational Leadership with a focus in Human Resources from Northeastern University and is an alum of Temple University with a bachelor’s degree in Psychology. They hold a Senior Certified Professional (SCP) certification from the Society of Human Resource Management (SHRM). Kaela is also an active member of the local Philadelphia community and holds board and leadership roles with Philly SHRM, Independence Business Alliance (IBA), Making Worlds Cooperative Bookstore and Social Center, and cinéSPEAK. Kaela is also an active thought leader and frequently contributes their insights to articles, podcasts, panel discussions, workshops, and conferences. They were nominated as an HR Rising Star in 2020 by the Delaware Valley HR Person of the Year Awards and named Philadelphia’s Top 40 Connectors and Keepers by Leadership Philadelphia in 2021. True to their passion, Kaela loves to travel to new cities and explore new foodie dishes to learn more about the cultures of others. They also geek out on sci-fi and space travel and can easily get lost in a good book, movie, or TV show. For links mentioned in the episode and a full transcript, visit www.bethlawrence.co/event-planner-blog
On today’s episode, Beth interviews her first and longest-lasting mentor in the hospitality industry, Jim Cohn. Jim is the owner of Mid-Atlantic Events Magazine, a trusted industry expert, kind resource, avid connector, and relationshio builder who has personally introduced countless event professionals to their next opportunity. Learn about calculating ROI vs ROR, and why the return on your relationships should be the focus of your networking journey. About Jim Cohn, the man behind Mid-Atlantic Events Magazine: “In 1987, we transformed our family printing/advertising company, which was geared toward radio station record surveys since 1960 to start a new venture, Mid-Atlantic Events Magazine, which is for those planning meetings, conventions, trade shows, corporate travel, group outings, galas, and special events. Fast forward to 2023, our perspective is to always be involved and always maintain and continually build relationships. As the Magazine progressed into a total eMagazine in May 2020, that building of relationships is the number one aspect that we will always keep consistent. We have also created, produced, and partnered on events with clients and customers and attendees have talked about year after year. Events include the Think Tank Talk series, Hospitality Summer Outing and DineArounds, Visit Delco's Taste and Tour of the Countryside and Meet Me in Delco, ILEA Jingle Jam, Chester County CVB's Culinary Challenge along with co-hosting many CVB and resort presentations regionally as well as Familiarization trips to those destinations. Jim is a Past President of HSMAI Greater Philadelphia chapter and had previously sat on boards of MPI Philadelphia, NACE, DVSAE, International Special Events Society, MEET National and is currently on the Executive Board of the Elmwood Park Zoo." You're in for a treat today! Transcripts and Links Mentioned: Here
The beginning of the year comes with a special kind of overwhelm: From the "New Year, New You!" rhetoric featured in the media to the pressure to set big goals, we most often lose the relationship with ourselves first. In this episode, Kimberly Sauceda shares her strategies for creating high-performing, happy teams; writing that bestseller you've been creating an outline for; having tough conversations and building lasting relationships, brick by brick. Kimberly Sauceda's Bio: With over 20 years of leading at top-tier companies including Apple iPhone launches, Kimberly now partners with organizations, teams, and leaders to reach their full potential and move from overwhelmed to unstoppable. Kimberly has built high-performing, collaborative teams that drove 2x market growth. Her proven track record of success includes the introduction of game-changing products and the creation of the first-ever iPhone refurb program. She knows how to galvanize teams for engagement, retention, and innovation. Now, a strategic partner to organizations, she supports them to build healthy, high-performing teams and talent, and is a sought-after thought partner for HR leaders and executives in Fortune 500 companies. Her bestselling book, Meet Me on the Bridge, has been called the guidebook for how to manage. She outlines the 9 bricks for creating strong relationships at work for both employees and managers. Her speaking engagements also include: Geico's Leadership Summit (Keynote), Starbucks, Twitter, Colgate Palmolive, Roku, Bosch, and multiple times at Watermark. Credentials include: Professional Certified Coach (PCC) through International Coaching Federation, Certified Professional Co-Active Coach (CPCC), Certified Executive Coach, Certified Leadership Coach, and Certified Positive Intelligence Coach. Transcript, click here: https://bethlawrence.co/event-planner-blog/the-type-a-podcast-season-3-episode-1-from-overwhelm-to-unstoppable-with-kimberly-sauceda
Happy 420 to all who celebrate! This episode, Beth has the pleasure of chatting with Clare Sausen, freelance writer in the cannabis industry and fellow Type A+ person. Topics include Clare's career path & the industry as a whole, how cannabis interacts with Clare's Type A personality, and people who inspire us in the Cannabis industry. Special Shoutout to Lauren Yoshiko and Broccoli Mag's Lonely Hearts Board for this introduction! If you haven't listened to the cannabis episode in our first season, we *highly* suggest it (see what we did there?) Clare's Bio: Clare is a freelance cannabis writer -- currently writing Sackville's Ask a Stoner column, her bimonthly newsletter High Design, copywriting for various cannabis clients (including Sackville, Playboy - coming soon!, MATU, and more). Clare has previously written for High Times, Broccoli Magazine, Where's Weed, NORML, Building Design + Construction Magazine, and more. Clare also makes ceramic smokeware accessories (mostly lighter cases for now) on Etsy You can find Clare on Instagram and Twitter @claresausen, subscribe to her newsletter highdesign.substack.com and the IG is @highdesignonline, and find her smoking accessories @PotryShop on Instagram or Etsy Mentioned in the Episode: Hannah Eko
Amber Elise Jones is a multi-hyphenate entrepreneur and all-around incredibly talented human being who connected with Beth via the Broccoli Mag Lonely Hearts Board, and whose do-it-all attitude inspired this episode. Learn a little more about Amber, including the many titles she holds and how she keeps it all 'balanced.' Mentioned in the episode: Follow Amber Follow Oloro World Follow The Hussle Lab Brooklyn Raw Cones Vienero Cones
From a young age, Beth struggled with her skin, which led her to trying everything from Clearasil and Proactiv to RetinA and Accutane by the time she was in high school. A Type A+, magazine-obsessed marketer's dream, Beth became obsessed with skincare. On today's episode, she'll share her daily 3 and 5 step routines, and the All-Star products she rotates throughout the week. Transcript and Links Mentioned in the Episode Here Want to be a guest on the podcast? Reach out to us via DM or at thetypeapluspodcast@bethlawrence.co!
Who doesn't love a good morning routine? This week, Beth shares how she maximizes her new 'early bird' existence to spend time focusing on herself, before the start of each hectic work day. From the way she gives back to her community to her favorite smoothie recipes, you won't want to miss it :) Are you a Type A(+) Person with a tip or story to share? Contact us on Instagram or send us an email at thetypeapluspodcast@bethlawrence.co!
This week, Beth shares how she overcame the fear of saying "No," and why setting small, consistent boundaries has helped her build success and find fulfillment in her business. Mentioned In the Episode: Harvard Business Review Study Sydney Morning Herald Study
Anyone else feel the chaos this week? For Beth, when life gets hectic, it means it's time to get away from the electronics for a little while. On today's episode, Beth shares her tips for ridding yourself of attachments to your phone and other screens, including tips for "mini-detoxes" and more long-term measures (should you get a house phone?) The show will be taking a break next week, but we'll be back with brand new themes, brand new guests, and brand new content soon.
In last week's episode, we talked about the ways that being a Type A+ person may affect your health. This week, Beth is sharing a little bit about her personal health journey as she answers the question "Are wellness trackers healthy for Type A people?" A warning that this episode includes discussions of weight loss, including specific numbers, calorie counting and eating disorders. If this topic is going to be challenging for you, please feel free to skip this episode. If you do decide to listen, please take care while listening. Note: This episode is based on my personal experience along with research. I am not a medical professional, and It is not intended to serve as medical advice nor is it meant to diagnose or treat any disease. Sources for the episode: Washington Post Verdict UK
Welcome to April, Spring and Health Month! This month, we'll dive in to a range of topics on health. On today's episode, Beth answers the question: Is it unhealthy to be a Type A person? Featuring research, debates, and tips to help you live your best and healthiest Type A+ life. Mentioned in the show: Psychology Today article LA Times article Medical News Today article Medical Journal summary National Library of Medicine
This week, Bloomberg confirmed that almost half of the meetings we attend could probably be eliminated. Beth breaks down the article and gives her top 5 tips for cutting down on meeting times and stopping the flow of inbound requests in its tracks. Referenced in the show: Bloomberg Article Loom Airtable
Last week was all about self-accountability, and this week is all about...giving yourself a break. A micro break, to be exact. Beth gets real on her struggles to take breaks and introduces a new way to sustain your energy levels throughout the workday. Sources for this episode: Flypaper Time Magazine