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© 2024 The Xcast: Amp Up Engagement
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Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com
20 Episodes
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In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. A writer, educator, and storyteller, Jacoby Cochran is the award winning host of City Cast Chicago, Chicago's favorite daily news podcast! The podcast was named Best of 2021, 2022, 2023 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby on Chicago's stages, TVs, and radios. As ...
What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.
What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-mentee partnership, and share valuable advice for anyone looking to embark on their own career mentor...
"Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make events...
Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.They Cover:- The importance of trust, transparency, and alignment of goals between creative and production - Balancing...
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.You will learn:What is the "Engagement OS" system and how it delivers earned ...
Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, innovation, and success in the B2B landscape. We’ll answer the question: Are Digital Communities a ...
From Everything Everywhere to Something Nowhere All at Once.Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.Listen now to hear stories from Doug and Corey on building resiliency in face of the Covid-19 crisis. Don’t forget to rate, review and subsc...
It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers. These young professionals have specific expectations of brands. Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are ...
Getting Strategic with Sales EnablementHow to make enablement a critical part of your organization Research from sales professionals on driving productivity reveals that selling is harder now than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement pro...
When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose, it needs to have meaning, and it needs to map back to the company’s objectives, or you might not see a positive ROI when...
Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE).Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients t...
A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.Guest speaker Nellie Greely from ServiceNow shares:...
How have two years of primarily virtual programs permanently impacted the landscape for in-person events? Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at Amway North America. Together they’ll discuss the return to live events, Amway's hybrid approach to Achievers '21, and more. You will learn: Amway's event strategy for its unique IBO audience Its content share approach for both virtual and...
In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). Lynn Randall, Senior Strategy Director, InVision Communications discusses with Stephanie Harris, President, Incentive Research Foundation (IRF) the current state of the human capital management crisis and how the role of incentives and recognition can help solve the issue to increase employee engagement.You will learn:Statistical and research data that explains why the Great ...
Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing.You will learn: What B2B influencer marketing is, and how it differs from B2CAdobe's B2B influencer marketing strategyHow influencers can help humanize B2B brandsThe current ...
The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformation to keep up with market demands.Join experts in Strategy and Business Development at InVision to learn what’s driving this talent gap, and how industrial brands can begin correcting for it today.You will learn:What’s driving the competition for tech ta...
In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Experience Director, as they take us through a series of case studies and technologies that pushes dig...
With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode two of our IVC podcast, Senior Strategy Director Lynn Randall and Creative Director / Strategist Lauren Rice discuss the current state of human capital and employee engagement and share actionable insights for you and your team to consider.You will learn...
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.You will learn:What is the "Engagement OS" system and how it delivers earned ...
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