Reimagining Event Sponsorships with Event Marketing Partners EMP
Description
Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE).
Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients to build the new sponsorship model, focused on the collaborative development of sponsorship opportunities that serve the objectives of both event owners and the sponsors.
What You'll Learn:
– Weaving sponsors into a cohesive, overarching story
– Leveraging new content delivery opportunities and guidelines
– Driving meaningful moments of interaction – 1:1 and 1:few
– Taking ownership of how sponsors and exhibitors show up at events
Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:
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