Trust & Safety Mavericks

<p>Welcome to Trust & Safety Mavericks. On this podcast, you'll listen to topics related to trust and safety, identity, location technology, privacy, and the mobile experience. You will hear insights shared by experts from marketplaces, shared economy, delivery, and gaming app industries. The content is a mix of webinars we participate in, interviews and fireside chats with some of the most well-known names in the Trust & Safety space.</p><p>The show is hosted by Andre Ferraz, CEO and co-founder at Incognia. Visit Incognia at <a href="www.incognia.com" rel="noopener noreferrer" target="_blank">www.incognia.com</a>.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Real Full Stack: People, Processes, Technology, Data

"What's your tech stack look like?"It's a common question, but maybe not the right one. After all, it's not all about the technology.If you’re not also leveraging the right blend of people, processes and data, the tech will make minimal impact.In this episode, Kyle Caldwell from M&T Bank and André Ferraz from Incognia break down the common mistakes that organizations make when designing their fraud prevention strategies and share their top recommendations for mastering this juggling act.What you'll learn about:- Designing efficient teams and processes- The data and tech you need to fight fraud effectively- Tradeoffs between building vs buying- The importance of testing new solutions quickly- Ideal traits for a fraud fighterLearn more about Incognia at incognia.com Hosted on Acast. See acast.com/privacy for more information.

06-11
51:35

Scam Stopper: Seller and buyer verification on P2P marketplaces

P2P marketplaces have become big targets for scammers. How can you catch these fraudulent buyers and sellers before they ever join your platform?In this episode, experts from Vinted, Reverb, and Incognia talk about this challenge and how you can improve verification on your platform.This episode features:- Holly Sandberg, Director, Trust & Safety @ Reverb- Arūnas Umbrasas, Director of Data Science & Analytics, Trust and Safety @ Vinted- Joe Midtlyng, Director of Enterprise Accounts @ IncogniaTheir conversation covers topics like: - Toughest challenges in user verification today- Picking the right verification signals for your marketplace- New challenges introduced by Generative AI- Best practices for effective verificationLearn more about Incognia at incognia.com Hosted on Acast. See acast.com/privacy for more information.

05-08
54:40

Stopping Courier & Driver Fraud on Delivery Platforms

Driver and courier fraud are a major challenge for delivery platforms today. In this episode, 3 industry experts dig into the leading challenges with driver/courier fraud and discuss best practices for solving them.This episode features:- Eduardo Pires, Incognia, Global Head of Industry for Food Delivery and Ride Hailing- Felipe Cerqueira, Rappi, Global Head of Courier Operations- Shawn Colpitts, Just Eat Takeaway.com, Senior Fraud Investigator Their conversation covers topics like: - Most common types of driver fraud right now- Best practices for responding to bad behavior and violations- Balancing fraud prevention with ensuring driver supply- How to prevent ban evasion and account sharing- The tools used by driver fraudstersConnect with Eduardo Pires on LinkedIn.Learn more about Incognia at incognia.com Hosted on Acast. See acast.com/privacy for more information.

03-05
51:13

The User Verification Tightrope: Balancing security and user experience

Is your platform striking the right balance between robust user verification and seamless onboarding?In this episode, 3 industry experts explore the delicate equilibrium between ensuring the trustworthiness of the users joining your platform and delivering a hassle-free onboarding experience.Featured on this episode are Zuul Yakub, SVP of Customer Success at Incognia, Travis Dawson, Senior Director of Product Management at StockX, and Chelsea Hower, Director of Trust & Safety at Sittercity.Their discussion touches on:- Progressively verifying users across the user journey- The negative effects of intensive verification measures- Helping users see the “What’s in it for me?” of verification- The data that can help you enforce account bans - Innovations in user verificationFor more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

02-21
54:01

Real-time fraud prevention in the age of faster payments

Faster payments create opportunities for fast fraud. As financial institutions in North America are enabling faster payments for their customers, they're having to find ways to detect and stop fraud more quickly than ever before.In this episode, Incognia’s CEO André Ferraz talks about this challenge with Julie Conroy, Chief Insights Officer at Datos Insights and fraud prevention expert Lenny Gusel from Gusel Advisory.Their conversation covers topics like:- Reimbursement changes around faster payments fraud- The growing importance of mule detection- Lessons learned from the launch of Brazil’s real-time payments service Pix- How location intelligence can help in the fight against faster payments fraudWant to see the slides from this session? Click here.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

01-11
52:56

Fighting ATOs with next gen device recognition

In this episode, Incognia’s CRO John Lindner talks with Anand Bajoria, Product Director at Varo Bank, and Ronald Praetsch, Co-Founder of About Fraud.Their conversation focuses on how financial institutions can fight account takeovers using the next generation of device recognition technology.In the episode, they cover topics like:- The current ATO landscape for financial services- Customers’ evolving expectations for ease-of-use- The challenge of balancing ATO defense with low friction- Leveraging location behavior to increase security without disrupting customersConnect with John Lindner on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

11-14
51:07

Incognia's approach to fraud prevention

In this episode, André Ferraz, CEO and Co-Founder of Incognia, talks with Steve Craig, Founder and CEO of Peak IDV, about Incognia's journey since being founded in 2020 and the company's unique approach to fraud prevention.This conversation was originally recorded for the Peak IDV Executive Series video podcast. You can watch the series on the Peak IDV YouTube channel.André and Steve's conversation covers:- How Incognia developed its fraud prevention approach- How that approach has been influenced by Brazil's unique fraud challenges- Examples of fraud that Andre has seen in the market- André's vision for the future evolution of Incognia's solutionConnect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

10-17
39:54

Identity verification is make-or-break for your platform's growth

Do you know why identity and fraud can make or break the growth of your platform?In this episode, André Ferraz, CEO and Co-Founder of Incognia, and Garrett Olson, Head of Insurance and Risk at Wolt, break down why identity is the foundation for trust & safety on platforms, and how getting identity right (or wrong) impacts the highest levels of company strategy.The audio for this episode comes from a live virtual event hosted by Marketplace Risk. André and Garrett's conversation covers:- Why identity is so critical for trust & safety on platforms and - How fraud starts to creep in when identity breaks down.- How issues with fraud and identity introduce risk and negative ripple effects that have an impact at the highest levels of company strategy- How fraud prevention work has a big influence on platforms’ strategy and ability to grow and scale.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

10-03
54:13

Build or buy location verification technology

There is a critical decision facing delivery companies globally: whether to build or buy a location solution for fraud prevention purposes. Andre Ferraz, CEO and Co-Founder of Incognia, and Airton Sampaio, Incognia’s Chief Technology Architect, will draw on their extensive experience working with delivery companies, and share insights into the main issues that can be resolved with location technology and the importance of considering different aspects of location solutions.Airton will delve into the unique location signal created by Incognia, exploring the importance of multiple sensors for place-level precision and the challenges of relying solely on GPS. He will also discuss the emerging threat of fraud-as-a-service platforms and the impact of constant changes iOS and Android operating systems have on location-based services.The conversation will provide valuable insights for companies considering developing their own location solution, including the opportunity cost of doing so. Andre will share real-world examples from customers, illustrating the potential financial consequences of taking the time to develop a comparable solution in-house.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

04-11
32:49

Multi Accounting: The First Step in Promotion Abuse

Offering signup incentives to new users is nothing new. Companies in many industries, including food delivery, ride hailing, and gaming, offer promotions and referral discounts to both new and loyal customers to increase conversions. However, these incentives also attract the attention of bad actors looking to take advantage of these marketing programs. Tune in to hear experts in fraud prevention discuss the role that multi accounting plays in promotion abuse and how companies can crack down on it. Andre Ferrraz and Zenco Legrazie of Rappi will discuss the telltale signs of promo abuse, why the tools traditionally used to stop this practive aren’t foolproof anymore, and what signals can help. Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

03-28
52:04

How Marketplace Apps Navigate Digital Identity Verification

This episode is the audio of a live session promoted by Marketplace Risk. The discussion was how two Trust & Safety leaders approach new customer verification on mobile. They will share how they approach mobile verification, what tools they have built or bought and the role verification plays within the context of a broader Trust & Safety strategy. One of the keys to the discussion was the signal companies use to verify users, and that can be done with address verification.Learn from the experts about what is working well and what is not so you can bring that insight back to your teams. Moderator: Joe Midtlyng (Incognia, Director of Sales Engineering)Speakers: Justyn Harriman (Lead Engineer, Trust & Safety, Nextdoor) Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

02-28
54:52

Coupon & Courier Scams in Food Delivery Apps

Promos, coupons, and voucher abuse occurs often on delivery and other gig economy applications. Scams like these cause lost revenue and damage the user experience, negatively impacting retention.Listen to Andre Ferraz, Incognia CEO and Co-Founder interview Raiza Oliveira, Incognia’s Director of Data Analytics on about the pressing issue of coupon and courier scams.They will dig into the types of policy abuse and fraud such as multiple account creation at scale, coupon abuse and techniques that fraudsters use to hide such as app tampering and location spoofing. Raiza will provide you with rare insight from a fraud data specialist. Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

02-13
24:45

Disabling Bot Attacks

Detecting and disabling bot attacks on mobile is not an easy task.I spoke with Alexander Hall, a reformed fraudster and founder of Dispute Defense Consulting. In his experience, if a fraudster can reliably predict what techniques will be successful, they will attempt to automate fraud with bots.In our conversation, we discussed:- Which industries are most affected by bot attacks- The most typical bot attacks by industry- Tactics used to build bot farmsI also talked about how session data and apartment-level location can help companies defend against bots.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com  Hosted on Acast. See acast.com/privacy for more information.

01-24
53:23

Predictions for Digital Identity in 2023

2022 was a year of drastic changes. Listen to this brief discussion to hear what experts predict from the digital identity sector in 2023. The discussion covers the five core elements of digital identity, including commerce, reputation, data protection and inclusion. Cameron and Mitul also share recommendations for how fraud and risk professionals should focus resources and effort.Cameron D’Ambrosi - Founder & Sr Principal at LiminalMitul Parmar - VP of Product & Strategy at NeuroIDAndre Ferraz - CEO & Founder at IncogniaGet a first glance into everything identity in 2023.Connect with Andre Ferraz on LinkedIn.For more info on Incognia go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

01-10
28:57

How customers use Location Identity

From gaming companies to social media platforms, various scams, policy violations or straight up financial fraud are perpetrated by bad actors with location spoofing as an enabler.But the days in which they are able to easily spoof location have come to an end for the platforms leaning on the right solutions to detect this.Location Spoofing Detection and Address Verification are among the two most powerful tools to help fraud fighters with several different use cases. Andre Ferraz, CEO and co-founder at Incognia talked with Joe Mitdlyng, Director of Sales Engineering at Incognia, and Morgan Grandi, Customer Success Director at Incognia, to discuss the ins and outs of many of the use cases encountered by them.They talk about some of the possible implementations and real-life examples of how location spoofing detection and real-time address verification can halt many policy abuse and fraud schemes.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com Hosted on Acast. See acast.com/privacy for more information.

12-06
33:28

Trust & Safety Cost Effectiveness

Content moderation is one of the most costly activities and departments in today’s digital platforms.The investment volumes in content moderation are pretty staggering: in the case of marketplace platforms with listings, that can reach more than a couple hundreds of millions of dollars each year. There are news of a certain social media platform that spent more than $15 billion dollars to fight fake news since 2016.It is usual that bad actors fake their identity when opening an account in digital platforms if they want to post fake content and fake listings, in the case of marketplaces and social media.I keep wondering: Why digital platforms and trust & safety teams keep focusing most of their resources and time in fighting bad content instead of finding and blocking bad actors?They need to do it at the identity level, not at the account or content level.Stopping bad actors would nip the evil in the bud and save millions of dollars in content moderation.Read about this topic in our blog: How to make Trust & Safety more cost effective.Connect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com  Hosted on Acast. See acast.com/privacy for more information.

11-22
21:16

Gig Economy Scams

The gig economy is thriving. And while flexible work is a lifeline for most gig employees, a few bad actors are taking advantage of these disaggregated business models. Scams run the gambit, from policy abuse to outright financial fraud.On this webinar, Andre Ferraz CEO at Incognia, Vishal Kapoor, Product Director at Shipt and Ronald Präetsch, CEO and co-founder at About-Fraud will discuss the policy abuses they are seeing, such as coupon and refund abuse, and how the use of behavioral data can be crucial to evaluating the trustworthiness of gig workers and customers. Webinar Takeaways. You’ll learn:- The most prevalent scams challenging the gig economy today- The difference between fraud and policy violations- How to leverage location verification to prevent these challengesConnect with Andre Ferraz on LinkedIn.For more info on Incognia, go to incognia.com  Hosted on Acast. See acast.com/privacy for more information.

11-08
50:29

Who is faking location?

Many consumer apps rely on location data to efficiently deliver goods and services to customers. When bad actors use location spoofing to abuse the policies of food delivery or gaming platforms, the result is logistics, trust & safety and fraud challenges.On this episode you'll learn about:- The most popular location spoofing techniques- The main courier scams that leverage location spoofing- What technology can detect location spoofingParticipants:Andre Ferraz - CEO and Founder, IncogniaFelipe Cerqueira - Head of Global Operations, RappiConnect with Andre Ferraz on LinkedIn.For more info on Incognia, incognia.com Hosted on Acast. See acast.com/privacy for more information.

10-25
38:17

Fraud farms

Fraud farms allow fraudsters to mechanize and scale up their fraud scams. Find out how finding the location of those fraud farms can, in one stroke, dismantle whole fraud operations and bring down fraud numbers dramatically.Fraud farms serve many purposes in multiple industries:Finance: Numerous accounts are created with fake identities to be sold for money launderingDelivery and e-commerce: Coupon abuse fraud is done by referring other users, which are only other mobile devices at the same fraud farmGaming: Fraudsters spoof their location to collude in games and swindle trusted playersIn this episode, learn:- How do fraud farms operate- Why dismantling fraud farms is essential to lowering fraud rates drasticallyParticipants:Andre Ferraz - CEO and Founder - IncogniaShawn Colpitts - Senior Fraud Investigator - Just EatRonald Praetsch - About-FraudRead the transcript and commentary of this episode in our blog.Read about Fraud Farms in the mobile gaming industry.Visit incognia.comFollow Andre Ferraz: https://www.linkedin.com/in/andreferraz/This webinar was originally hosted by About-Fraud. You can watch it here. Hosted on Acast. See acast.com/privacy for more information.

10-11
50:04

Trust & Safety is all about location

Interacting with strangers online is risky, but when people meet in the real world, the risk becomes even greater.This challenge is no stranger to Trust & Safety professionals, but the bottom line is this: We have to be able to trust who we're meeting so we are safe, and to establish trust, we must know people are not faking their identity.There is a better, natural and user-friendly way to establish trust in online users, that simply understands our unique behavior patterns to verify our online identities.Location is probably one of the last things people would think could help verifying identity, when in fact, it is the most powerful technology you can use.So let's talk about location as the key tool for online trust and safety.André Ferraz, Incognia CEO and co-founder will speak about Trust & Safety, and its connection to location.To learn more, read about Five Industries Location Identity Can Help Increase Trust and Safety in Mobile Apps.For more info on Incognia, go to incognia.comFollow Andre Ferraz: https://www.linkedin.com/in/andreferraz/ Hosted on Acast. See acast.com/privacy for more information.

10-11
10:39

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