Multi Accounting: The First Step in Promotion Abuse
Description
Offering signup incentives to new users is nothing new. Companies in many industries, including food delivery, ride hailing, and gaming, offer promotions and referral discounts to both new and loyal customers to increase conversions. However, these incentives also attract the attention of bad actors looking to take advantage of these marketing programs.
Tune in to hear experts in fraud prevention discuss the role that multi accounting plays in promotion abuse and how companies can crack down on it. Andre Ferrraz and Zenco Legrazie of Rappi will discuss the telltale signs of promo abuse, why the tools traditionally used to stop this practive aren’t foolproof anymore, and what signals can help.
Connect with Andre Ferraz on LinkedIn.
For more info on Incognia, go to incognia.com
Hosted on Acast. See acast.com/privacy for more information.
United States
