VideoWeek

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy. They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics: - Progress in the Internet of Things (IoT) space - IP addresses and challenges around volatility - LocID's role in measurement and attribution - The SME opportunity in CTV - The challenge of VPNs for the streaming industry - Digital Envoy's approach to AI

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku. They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:  - Drivers of consolidation within the TV OS market - The rise of TV commerce  - Roku's partnerships, including its relationship with Amazon - The SME opportunity in CTV - Roku's FAST offering in the UK - The scope for creator content on TV

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Keith Bedford, GM EMEA at Wurl.  The conversation explores a range of subjects from CTV and collaboration to FAST channels and their marketing, with topics including: - Wurl's relationship with its owner AppLovin - The FAST market in the US and Europe - How content discoverability is evolving - The size of the SME opportunity in TV - The CTV operating system land grab

In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.  Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make the industry more attractive to young people - The impact of client behaviour on agency models - Principal media and its effect on the industry - The influence of platforms on agency spending - The impact of the CPM model on effectiveness - The limitations of social media as an advertising environment  - How AI stands to impact the ad ecosystem

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).  Sattel discusses: - The benefits and drawbacks of in-housing - OpenX's positioning in the market between buyers and sellers - The practice of reselling in CTV - Whether honesty pays in the industry - The debate around curation - Are industry KPIs fit for purpose? 

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising. Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of zero-rated spots - What is ‘fit for TV’ in an age of high-quality user-generated content - Barb’s relationship with Origin, a measurement product created by ISBA - The challenges of companies "marking their own homework" when it comes to measurement

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations. Prasad also discusses:  - The brands that took centre stage at the Olympics - How sports sponsorships can go wrong for brands - Untapped opportunities for advertising at sports events - The extent to which programmatic has delivered on its promise

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media's role in the marketing mix Implications of commerce media for the consumer The future of privacy

In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses: What clients are looking for right now Bringing creative and media back together under one agency roof How T&Pm is preparing for the AI age and the impact of AI on agencies How clients view CTV today

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising  How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach to measurement The challenges of straddling the line between OOH and CTV

In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.

This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today. 

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps. One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.

This week’s guest on the VideoWeek Podcast is Elizabeth Anyaegbuna, CEO at 16x9, a contextual media agency who work with brands to create ads and content for brands across multiple channels. Elizabeth is also President of Bloom, an organsation that supports women in the UK communications industry, and a founding member of Join Our Table, a group celebrating female Black talent in the advertising industry.  The conversation flows from Elizabeth’s early experiences in the industry, the role of content marketing and how to best distribute it, and the state of equality and inclusion in the industry. 

In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019. The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.  Joining Vincent Flood, Editor-in-Chief at VideoWeek are:   Nic McCarthy, Global Head of Creative Excellence at Wavemaker  Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of  Dmitrii Chebakov, CEO at Bidscube David Fisher, Industry Principal Media, Entertainment & Advertising at Snowflake Augustin Decré, Regional Managing Director, SEMEA at Index Exchange

In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market.  The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they're playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children's market, the role of data and the growing influence of the various CTV platforms.

This week's episode is with Toby Jenner, Global CEO at Wavemaker. Toby joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he got into advertising in the first place, Mark Reed as a leader at WPP, the macroeconomy and what he's seeing in terms of client strategies, the agency relationship with programmatic technologies, and the challenges facing agencies over the coming years.  VideoWeek events mentioned in the introduction: VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/ New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

#35 Rob Christensen, SVP, Advanced Global TV, Sales & Distribution, at Vevo, the label-owned giant of music video streaming. Rob joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss everything from about everything from Vevo’s offering, the company’s flourishing relationship with YouTube, the opportunities and challenges of scaling globally, and how to create a great company culture.  VideoWeek events mentioned in the introduction: VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/ New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos. In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works. How is product placement sold and measured? How do you go about getting your product in a TV show?  And what makes good product placement vs a bad one? Links: BEN's Website Referenced at the Beginning: VideoWeek@DMEXCO TV Rise