In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. 



Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:



- How to make the industry more attractive to young people

- The impact of client behaviour on agency models

- Principal media and its effect on the industry

- The influence of platforms on agency spending

- The impact of the CPM model on effectiveness

- The limitations of social media as an advertising environment 

- How AI stands to impact the ad ecosystem