52: #52 Mike Shaw, Roku
Update: 2025-11-26
Description
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku.
They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:
- Drivers of consolidation within the TV OS market
- The rise of TV commerce
- Roku's partnerships, including its relationship with Amazon
- The SME opportunity in CTV
- Roku's FAST offering in the UK
- The scope for creator content on TV
They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:
- Drivers of consolidation within the TV OS market
- The rise of TV commerce
- Roku's partnerships, including its relationship with Amazon
- The SME opportunity in CTV
- Roku's FAST offering in the UK
- The scope for creator content on TV
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