46: #46 David Pollet, Incremental
Update: 2024-07-03
Description
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:
- The challenges and methodologies for measuring retail media
- How effective closed-loop attribution really is
- Retail media's role in the marketing mix
- Implications of commerce media for the consumer
- The future of privacy
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