Are you tired of feeling stuck in your business due to self-doubt and uncertainty? Do you struggle to take action and make progress towards your goals because of negative self-talk and fear of failure? Discover Vicky Shilling’s 7 step approach to reframing your self-doubt and hitting your business goals as a result. Vicky is a self belief business coach who has helped lots of entrepreneurs and solopreneurs overcome the unseen cost of self-doubt. “Let’s experiment. Let’s see what happens if we try on a different belief. It doesn’t mean anything if it works or if it doesn’t. It’s just information. Data for us to play with.” – Vicky Shilling What you will take away from this episode:• Understanding the importance of self-belief as a foundational element for success.• How to identify and reframe beliefs that may be holding you back.• Discovering strategies to challenge yourself and step out of your comfort zone.• Exploring the connection between mindset shifts and opening new opportunities.• Gain insights into building confidence to pursue personal and professional goals.• How to embrace self-doubts as a normal part of the process and flip them into something that doesn’t cost you. Get Vicky’s Paralysis To Progress audioguide and worksheet:https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet Connect with Vicky Shilling:https://vickyshilling.com/ https://www.instagram.com/vicky.shilling/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Do you want to achieve your goals for 2025? This is the blueprint to set you on your way! As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth. Learn how to paint a comprehensive picture of your past year’s triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes and failures as stepping stones for future growth. As a special treat, Finola has crafted a downloadable annual review template, designed to guide entrepreneurs in assessing the past year and plotting a course for greater achievements. Download your FREE Annual Reflection guide:https://www.finolahoward.com/annual-reflection Let’s build a community of shared insights and support, fuelling each other's journeys toward authenticity and success. Reflect on your experiences and to share your revelations with fellow entrepreneurs. Together, we're not just celebrating past achievements but also paving the way for a future aligned with our deepest values and aspirations. "May you be brave enough to do the work that brings you your dreams."– Finola Howard Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and influence our actions. In a world that often feels isolating, where can we find genuine support? Norma opens up about her journey of stepping into an elder's role too soon, ultimately leading to burnout. She sheds light on how systemic coaching and constellations can help restore balance in our familial roles. By connecting with our ancestors—whether through cherished items or vivid memories—we can combat loneliness and revitalise our entrepreneurial spirit. Norma also emphasises the importance of setting boundaries and moving away from a rescue mentality, which is crucial for our well-being and professional success. She shares practical exercises to help you understand your family dynamics and leverage those insights to grow your personal and professional life. If you're feeling stuck energetically, get ready to step out of entanglement and into a life of empowerment! Key points throughout include: Systemic Coaching 101: Understanding the systems that shape our lives The cost of caring: How self-neglect can lead to burnout Stepping into freedom and embracing new beginnings with support and space Connecting with the past: The power of guidance resources in systemic coaching Energy drains vs. radiators: The importance of positive influences Bridging family and business: The impact of systemic coaching on entrepreneurial values Objects of connection: A gentle, practical exercise to explore family ties Embracing your wholeness: Finding freedom and authority within "You are whole and resourced. You’re not broken. You don’t need to be fixed. You have tons of resources and now it’s time to start accessing them."– Norma O'Kelly. Get connected with Norma O'Kelly: https://www.linkedin.com/in/normaokelly/ https://www.normaokelly.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones: Positioning, Engine, and Visibility (P-E-V) These together create a comprehensive map for business growth. The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey and utilize the resources provided to drive exponential growth. By focusing on strategic positioning, constructing a robust digital engine, and amplifying visibility, listeners are equipped with actionable steps to elevate their business endeavours. Take this valuable roadmap to transform your businesses into a success story, with practical advice on how to overcome obstacles and achieve sustainable growth. "Maps are Key to the Speed of Your Growth. They’re specific enough to be useful and yet not so rigid as to be restrictive" – Finola Howard. Resources:Love to get your hands on a copy of this Growth Map? DOWNLOAD Finola’s 3 Phased Map to Exponential Business Growth Here Further Listening: Episode 49 Unlock Your Business Growth With Positioning Strategy:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147912139 Episode 88 The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148659313 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face. Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company’s goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for. Key points throughout include: - What does scaling with purpose look like? - The power of psyche: How your inner dialogue can shape your scaling ambition- The challenges of scaling and letting go in business - Developing the 10 principles of scaling framework- The Ripple Effect of Leadership: How a negative culture can affect your life beyond work- Scaling support: Why finding the right community matters- Why you can't scale a business without scaling yourself first- The Power of Self-Awareness: Leaders Must Address Blind Spots to Inspire Teams- Helping leaders find their own voice “I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. We define 10 principles of scaling. Your psyche, your mindset, either empowers or disempowers your scaling trajectory.” – Brendan McGurgan. Get connected with Brendan McGurgan: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/ https://simplescaling.com/insights/the-book/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app. Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy’s trajectory. Wendy also unpacks the a-ha moments of her career, behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don’t want to live with the true cost of not trying. Key points throughout include: From frustrated consumers to beauty innovators: Tackling overwhelm and waste in the industry Sisters on a mission: Building a global business from Ireland The knowledge gap: How the beauty industry overlooked consumer needs Leveraging support and programs to accelerate business growth Overcoming investment challenges and the importance of a clear business plan How Beauty Buddy connects brands with their unseen consumers Win-Win-Win: A Model Where the Beauty Squad, Brands, and Consumers All Benefit Navigating B2B2C challenges and simplifying a dual business model Looking ahead and essential advice for aspiring entrepreneurs “The more we got into the beauty industry, the more we’ve spoken to makeup artists, beauticians, brands, and retailers. They were all like, how does that not exist already? It’s because they knew the answers, but the consumer didn’t.” – Wendy Slattery. Get connected with Wendy Slattery: https://www.linkedin.com/in/wendyslattery/ https://www.poweredxbeautybuddy.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include: Branding with Purpose: The Human Element That Builds Trust Rebrand or Refresh? How to Choose the Right Strategy for Your Brand Letting Go to Grow: Releasing the Old to Embrace a Brand New You Does Your Brand Reflect Your Future? "People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: Not sure if it's time for a refresh or a complete rebrand? DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience. From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity. Key points throughout include: Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates. How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign. Insights into building a luxury brand from scratch. Survival amidst rising costs across the hospitality industry. The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy. Explore Gráinne’s ambitious plans for the future, including the construction of a new chocolate factory. KICKSTARTER LINK https://www.kickstarter.com/projects/grachocolates/chocolate- lovers-destination-in-the-west-of-ireland Find out more about Gra Chocolates: grachocolates.com Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include: An accidental stumble into the world of marketing Taking the leap: Joining Disney France's marketing team Personal writing: Bridging the gap between marketing and creativity Growing creative projects and a following through Instagram Converting potential clients into happy paying customers Can a routine be the death of creativity? Navigating the throes of grief: Coping with the loss of a beloved pet Instagram's community power: Forging bonds through shared interests Five immediate actions to change your approach to social media Aligning content with the buyer's journey for business success Embracing individual journeys and trusting the process of audience engagement "You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy. Get connected with Karen McCarthy: https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/ https://www.thesimplifiedsocialmedia.com/ SIGN UP NOW FOR KAREN'S FREE COURSE: THE SIMPLIFIED CONTENT CREATION METHOD https://www.thesimplifiedsocialmedia.com/free-course Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs. Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include: The leap from leadership roles to confidently going solo Why you should make no assumptions about leadership The lack of understanding and practice of emotional intelligence in leadership Tackling the fear of exposure in leadership How to invite leaders into meetings without compromising psychological safety Elevating energy: The power of vulnerability in tough conversations The contradiction of vulnerability VS. weakness Leadership gaps: The impact of poor mentorship The dangerous rise of unaccredited coaches in a saturated coaching market "I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney. Get connected with Kate Rooney: https://www.linkedin.com/in/theonlegsgency/ https://www.theonlegsagency.co.uk/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well. Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self! Key points throughout include: Struggling with misalignment: A journey of disconnection and rediscovery Breaking free from societal expectations and finding happiness through self-acceptance The rising addiction of synthetic highs Life Audits: Finding answers through honest self-reflection The importance of being kind to your thoughts Discovering happiness and soul alignment through flying solo and travelling Setting boundaries and learning to say 'no' without guilt A reminder that your best friend is YOU! "Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy. Get connected with Sinead Kennedy: https://sineadekennedy.com/ https://sineadekennedy.com/product/lifeisacycle/ https://www.linkedin.com/in/sinead-kennedy-48451885/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life. Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same. Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment. Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life. Key points throughout include: Finding Independence: Embracing solitude and shaping one's identity Self-discovery check in's: The importance of navigating what you truly want Celebrating achievements, shifting energies and the goal of contentment - Empowering wellness and moving beyond one-size-fits-all health advice The importance of educating yourself about diet changes The psychology of motivation and the power of small steps Trusting intentions and messages to grow naturally Irish women's self-esteem and challenging societal norms for women to 'stay small' Becoming a part of change: How everyone can make a difference "I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna. Resources: LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822 Get connected with Clare McKenna: https://www.linkedin.com/in/claretmckenna https://www.nourishyourself.ie/ TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk. Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly shares her experience of making bold moves, revealing the courageous choices that skyrocketed her career, emphasises the necessity of female empowerment, and addresses pressing societal challenges. Together, Sonya and Finola explore the self-imposed barriers holding us back and the importance of reshaping our narratives to achieve personal and collective transformation. Sonya also discusses the imperative for human-centric leadership, as epitomised by Lift Ireland's initiative that has already touched the lives of 100,000 individuals. Additionally, she delves into the richness of language and the impact of storytelling on culture, advocating for the integration of feminine energy and respect for the Earth to restore much-needed balance. This episode, centred on fashion, empowerment, and social responsibility, is bound to inspire and light a fire in your heart, so go ahead and hit play now. Key points throughout include: Taking a leap: Embracing change to discover new opportunities Breaking free from assumptions and letting go of self-imposed limits Shaping our reality through mindful narratives The balance between data and creativity Leveraging influence for good: Making a meaningful impact Empowering women: Finding our voice and recognising our brilliance Harnessing female leadership for societal and environmental change The positive impact of Lift Ireland on leadership and values The juggle of parenthood: Balancing busy lives and building respectful relationships The importance of inclusivity and representation in creating meaningful change Re-writing narratives: A challenge to uncover and transform your subconscious stories "Male power isn't working. It's just not working. If we want to save our societies and our planet, we need to get the women around the table with the men working together to create new solutions." – Sonya Lennon. Resources: https://www.lennoncourtney.com/ https://liftireland.ie/ https://workequal.ie/ Cassandra Speaks by Elizabeth Lesser https://www.amazon.co.uk/Cassandra-Speaks-Women-Storytellers-Changes/dp/ Get connected with Sonya Lennon: https://sonyalennon.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
The Step by Step Guide to the Ultimate Sales & Marketing Funnel for your Business Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into champions. In this episode, Finola strips the AIDA model down to its core, revealing a pathway that ensures your business isn't just seen but chosen. As Finola dissects each conversion point, you'll learn how to create a seamless journey tailored for one customer, one product at a time. No more generic strategies; it's time for clear, actionable steps that lead to a devoted customer base and brighter business days ahead. Ready to convert connections into loyal customers? Hit play now and unlock your blueprint to success! Key points throughout include: Finola's Proven Blueprint: A step by step approach to building a sales and marketing funnel The five stages of a sales and marketing funnel The importance of understanding each stage as a key conversion point in your funnel Achieving the flywheel effect through your funnel The value of understanding customer pain points Mastering the crucial moment of smoothing the path to purchase What's working, what's not: Unveiling friction points to seize untapped opportunities "A sales and marketing funnel is a way to look at your marketing in a more connected way. It is, in effect, your marketing strategy in action. It's the how to the why of your strategy." – Finola Howard. DOWNLOAD YOUR FUNNEL FLOWING TEMPLATE TODAY: https://www.finolahoward.com/funnel Resources: Listen back to EP 54: Get Up Close and Personal With The People You Serve https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies. “The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include: Why some marketing gives young people “the ick” The benefits of marketing through authenticity, honesty and having fun Why traditional marketing methods no longer work How to create relationships with customers through your online presence The journey of Alt Marketing School Embracing curiosity in business growth Why experimentation is key to marketing and business Shift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly. Get connected with Fab Giovanetti:https://www.linkedin.com/in/fabgiovanetti/https://altmarketingschool.com/ Other People Mentioned in this episode: Luis E Castro: https://www.linkedin.com/in/luis-canto-e-castro-3b21b9a4/Katherine: https://www.instagram.com/accessreimagined/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. "Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers. Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business. Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include: Finding freedom: Overcoming toxicity and reclaiming control Travelling through the unknown: A Year of growth, discovery, and self-sufficiency The balance between spontaneity and preparation in decision-making Life design: Breaking free from the hamster wheel of life and returning to simplicity From discovery to mastery: Stepping into the world of virtual assistance The importance of understanding clients' "why" for business growth and OBM evolution Integrating sustainability into business and home life Finding clarity: Stepping outside your working zone to reflect Turning failure into fuel and embracing empowering knowledge Get connected with Elaine Rogers: https://www.linkedin.com/in/elainerogers/ https://thesmartobm.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon. This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include: Accelerated information consumption and the changing nature of publishing The value of understanding your reader Finding motivation and support within a cohort writing model Dear Reader: Writing from the heart to reach a chosen reader Exploring ideas and unlocking your hidden potential for greatness Embracing your inner whisper and stepping out of your comfort zone Seeking growth: What is the shape of your success? Shine without sacrifice: It's time to embrace your radiance Personal joy, personal compass: Crafting your unique path to success "Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard. JOIN FINOLA'S BOOK LOVERS TEAM You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book Resources: Listen back to Your Truth Shared episode #76 with Debbie Jenkinshttps://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772 Listen back to meet The Real Marie from episode #54 https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include: Turning passions and dreams into a thriving business Closing the gender gap: Advancing inclusivity in medical research The lack of information on women's health How women's menstrual cycles shape daily life The rise of Herology: The challenges and triumphs of starting a women's health brand Launch Success: Prioritising product investment over marketing spend How chasing perfection can cost you time and opportunities "How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly. Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount! Get connected with Michelle Hone and Sarah Kelly: https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie https://herologysupplements.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include: Navigating the transition from solopreneur to team builder Has HR forgotten the human element? Triggers for growth: How grief became a catalyst for entrepreneurial courage Soul-aligned choices: Embracing freedom in decision-making Navigating business growth boundaries and the power of pausing Common mistakes to avoid when hiring a virtual assistant Understanding the cost of not letting go of control in your business Mastering the art of delegation in business MARINA’S SPECIAL OFFER TO YOU: Visit https://bravavirtual.ie/resources/ If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off. Get connected with Marina Branigan: https://www.linkedin.com/in/marinabranigan Resources:The Soul Sourced Entrepreneur by Christine Kane https://soulsourcedbook.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors. Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life. Key points throughout include: Uncover Rosemary’s journey from aspiring missionary to founder of Care Advocate. Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement. Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable. Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change. Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth. Grasp the message of collective care and the power of community support, as emphasized by Rosemary. Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being. "Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney Resources: Get connected with Rosemary:https://www.linkedin.com/in/rosemary-daynes-kearney/ https://thecareadvocate.ie/ https://rmdkconsultancy.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is produced in partnership with podlad.com