Zen Business - Mindfulness, Hustle and Fulfillment

In this episode, Jonathan Maxim dives into the many lessons he's learned from working with Dan Bilzerian over the past year. Touching on the back story of how this came to be, Jonathan reveals the subtleties of how Dan manuevers through his life. From sparking curiosity and embracing mystery in every interaction to mastering direct communication, Jonathan shares key insights that can elevate your approach to business. Tune in for a fresh take on success strategies and the art of influence. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this special episode of the Zen Business Podcast, we're joined by Michael Sartain, CEO of Men of Action. Michael & Jonathan share unique perspectives into building meaningful relationships and the dynamics between men and women. They examine what leads to more successful connections and into the art of content creation, discussing strategies that help each engage with their respective audiences. This wide-ranging discussion also explores what it means to be a man in today’s world, touching on topics like leadership, confidence, and personal growth. Whether you're interested in self-improvement or mastering the world of digital media, this episode has something for you. Tune in to learn from Michael's journey and gain valuable insights on becoming the best version of yourself. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of Zen Business, Jonathan discusses the implications of President Trump's current campaign to retake the presidency of the United States. He also postulates on what may happen in the technology sector and, in turn, with tech founders, if Trump succeeds in this effort. Over time his views have changed on how politics impact our day-to-day lives. Listen in to learn more on the tech forecast and how its intrinsically mixed with the race for the White House. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of Zen Business, Jonathan discusses President Biden's decision to step down from the race. He explores the broader, macro-level implications of this decision. Specifically, Jonathan examines what it means for tech founders. It is likely business conditions will improve but how much? Interest rates are already lowering. What's next? Tune in to discover how this pivotal political shift could reshape the landscape for tech entrepreneurs and the future of innovation. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of the Zen Business podcast you’ll hear some of our best recipes for success in viral app marketing straight from the team themselves. I've invited Client Services Director, Travis Enos & Operations Director, Morgen J. Streur for a sit-down today to discuss myriad details of our VAL process. Your app has to be able to solve the user’s problem or you’ll waste your time and money. Your app store marketing and their initial experience with the app has to be consistent with your app’s qualities or they won’t believe you. In overview, the fundamental elements of your brand's narrative or story, has to make sense with your app. However, you can walk your company through these steps with us. Here, we dive into the nitty-gritty of what we do and what we are looking for as we build the foundational pieces every good app needs. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Is your idea based on delivering value the market desires? There are easy ways to tell if your app is doing that out in the world. Is your app getting downloads? Are users logging in repeatedly & logging time on it? If those answers are YES, your app may be ready for monetization techniques. But if your app is struggling to get installs & there are more tumbleweeds than users on it... There’s a mismatch between the app and the market. The question is what is really going on with your app and the user base? Utilizing data with some awareness and creativity can answer this key question for you and help move your app’s numbers in line with the market’s values and your startup’s goals. On this episode of the Zen Business podcast, Jonathan Maxim will help you learn exactly how with some expertise from Jay Miller, a brilliant, eccentric marketer from Philadelphia with an expert marketing strategy in SEO, content tracking, analytics, and data. The pair shares knowledge on data tracking and analysis for business profitability, marketing strategies for early-stage businesses, and content strategy for social media platforms that focuses on technical solutions for conversion optimization. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Most startups are built on hope. The ones that succeed are those that are built around value. On this episode of the Zen Business podcast, your host Jonathan Maxim sits down with a serial entrepreneur and app builder who delivers the value to users that makes apps go viral and earn life-changing profits for their founders. Traveling all the way from Italy, Marco Yammine shares his experience and knowledge of successful app design and marketing. Marco has built and helped launch – from “Zero to one” – over 50 apps. He makes products that are really built around value for the user. It’s all too easy for founders to get lost in their great ideas. That’s because of the natural human tendency to evaluate business ideas with rose-tinted glasses. Marco’s philosophy for building apps is focused on execution over ideas. The practical aspects of apps that people enjoy & that solve a problem, delivering value in the process.  Another is timing your solution with the trends in the market. You will learn in this episode, for example, how to tune in to the market you’re focused on. Then you will find a problem or opportunity that will form the basis for a quality app that users download, use, and rave about. The problem or the opportunity has to come first, then the idea. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Ever heard of a business think tank or mastermind group? Zen Business podcast host Jonathan Maxim has an exciting announcement in this episode. He is putting together a founder’s group for app startups that will include mentorship and education for fellow app founders. In this pod, Maxim cuts through the pedigrees and good-old-boy’s network to tell you the growth recipe that no one outside of Silicon Valley talks about. You’ll learn how to create viral products, leaving open loops, active user growth, social media and user-generated content (UGC) marketing, and elements of virality to grow your app downloads. Monetization is a big key to app growth because it satisfies the requirements of creating value for the user (otherwise it wouldn’t monetize) and keeping up revenue to fund advertising to keep the growth loop going. Don’t forget app store optimization (ASO) and split-testing for app marketing — Listen now for more insight. **** Listen to New Zen Business episodes on Mondays - Available on Spotify, Apple Podcasts, Overcast & More. Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Altruistic business ideas? Can they scale and become profitable? For this episode of ZBP, we sat down with Allyson Schrier, co-founder and president of Zinnia Technologies, Inc. She has an enormous amount of passion for the company, its customers, and their service. ZinniaTV is an app for mobile devices and connected TVs that supports people living with dementia and those who care for them. ZinniaTV helps foster connection and engagement for caregivers and their loved ones suffering with dementia using artfully-crafted videos optimized for people with dementia. Schrier came up with this solution because she personally understood the problem. Her husband was diagnosed with dementia at the age of 47. How do you find inspiration for an app? How do successful app creators do the problem solving that goes into app design, to build a product that delivers real value its users? In this episode, you will learn the answers to the questions above and much more. Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

This episode of the Zen Business podcast could be your ticket to a huge number of high-quality, low-cost downloads if you’re ready to launch or relaunch your business’ killer app in 2024 In today’s episode, Jonathan Maxim breaks down the elements that all successful app launches have in common. This isn’t textbook theory or guesswork. It’s based on 23 launches that Maxim led in 2023. There were 18 winners and 5 losers. But what made the winning app launches successfully profitable for their businesses, and what made the losing launches fail, was not random or haphazard.  Winning campaigns that hit their goals & rocketed to 10,000+ downloads at a profitable cost-per-download all followed similar patterns & shared common characteristics. The campaigns that did not succeed also failed in all the same ways. For example, and we found this really interesting— Most of the winning app launches had an offer that was just good (not mind-blowing, disruptive, or super great). In fact, some of the apps with a really great offer did not perform as well at launch. Jonathan explains why in the pod. In this episode, you’ll learn how to tell if you have enough budget runway for your app launch, how to follow a clear and consistent launch strategy, and how to make sure your product has the magic in it with analytics to see what users are doing on your app. Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

If you're a fan of efficiency & happiness, or if you are moving so fast in life, you don't know where the time goes, this episode is for you. Jonathan takes the beginning of the new year to reflect on the power inside of reflection.  Consider this.. Had you taken enough time to reflect on your learnings or tasks recently, would you have caught that latest mistake you made at work? The why behind all this reflection is simple. This practice of intentionally slowing down allows your brain to truly learn & absorb the new information you receive. Listen in to learn more about the power of reflection & how to shut down the reactive states of mind that create chaos. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do

Caitlin Spears, a leader in holistic health through her unique method "CAIT", joins Jonathan on the show to continue her quest helping others relearn nutrition & in the process, discover who they really are - Beyond merely the physical, but into the mental and spiritual realms. Caitlin is a certified health & nutrition coach who recently launched her course "Look Good, Feel Good" on November 27 - as she seeks to aid others in building lifelong habits, rather than temporary fixes. Her "Complete" philosophy aligns to Zen Business harmonizingly well - as CAIT stands for -Connect, Approach, Integrate, Transform - Much like our mission in the world. Listen in to learn more on the epidemic of processed foods, misinformation, and the soul connection our bodies hold from the food we eat. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

What if you knew where your closest friends were, before they even got there? Eric Creekmore joins Jonathan for a second time on this Zen Business episode, to relive the journey of how he got his app, THR, to the finish line. In this episode, they explore the "Whatever It Takes" mentality, offering advice to other founders, and give insight into building the bridge between where you are now & where you can be in the future. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Geoffrey Campbell, a partner at Praxis Engineering, comes on the show to talk about how data is shaping the way content is made today. Campbell & Zen Business host, Jonathan Maxim, have worked together before for Universal Music Group, representing major artists like Taylor Swift, Migos, and Billy Eilish, among others. Big data is changing how content is being created from large scale productions all the way down to individual creators. Access to statistically meaningful information has produced useful insights for content creators & beyond.  The content we see created today is, at least, in part a result of these essential economics of content markets. In addition to discussing content markets & techniques related to valuable proprietary & publicly available data, including scraping and analytics, our guest discusses with Jonathan the use of AI to scale content creation strategies.  Listen in to learn how Spotify and Netflix have used original content production to increase their companies’ profit margins. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Jonathan Maxim of K&J Growth Hackers sits down to speak with brand-building extraordinaire, Santi Pereira. With a business degree from the Wharton School and a job working for online sports and games betting platform, Lucra Sports, Santi has an enormous amount of experience building audiences online and promoting businesses with branded content. On this episode of the Zen Business podcast, Pereira tells us about one of the craziest marketing experiences he’s had in his career. He also gives us some revealing context about digital marketing ROI on production vs. creator content.  You’ll also learn how to find your audience using TikTok Spark Ads, how Lucra Sports does niche marketing with user generated content, and how to cover your CPA with word-of-mouth advertising. Tap in to some knowledge. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find ⁠@itsjmaxim⁠ on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

From a young age, we're conditioned to believe that achieving various milestones is the path to happiness. We chase accomplishments, continually striving for the next big win, hoping that it will validate our existence. Yet, many of us find ourselves in a paradoxical situation: We've checked off the boxes for family, career, and social life but still feel a void when it comes to personal fulfillment. It's a conundrum that raises an important question: why do we feel so unfulfilled despite seemingly having it all? According to Shirin Etessam, the answer lies in our disconnection from our own souls. Her forthcoming book, "FREE TO BE," offers readers a unique and easily digestible set of daily exercises designed to help you reconnect in just six weeks. Listen in as Jonathan and Shirin explore the depths of being. **** Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Are you considering entering the world of app development? In the latest Zen Business Podcast episode, Logan Fields, CEO of The App Guys, joins Jonathan to share valuable insights into what it takes to succeed in app development. The conversation focused on unlocking a treasure chest of knowledge accumulated through scores of app builds. Listen in for an inside scoop on the secrets to conquering the competitive world of app development. **** Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

In our latest podcast episode, Jonathan had the privilege of chatting with David Gull, an entrepreneur whose journey is nothing short of remarkable. He made the leap from the world of architecture to the crossroads of technology and mindfulness. David's story is a testament to transformation, fueled by unshakable passion and an unwavering commitment to creating a positive impact on the world. During our conversation, we delved into David’s personal experiences, charted the evolution of his career, and deeper into his groundbreaking venture, Ogimi. This endeavor is laser-focused on harnessing the potential of AI to elevate well-being and mindfulness. Join us as we explore David's path to success and gain insight into his vision for a more mindful society (www.joinvital.ai). **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

How’s your pitch deck doing? This episode of the Zen Business podcast could be a game changer for your fundraising efforts, or show you what to do if you’re just getting started. In the last episode, KJ Growth Hackers’ Jonathan Maxim took listeners on a journey through referral campaign hacks that boost app subscriptions on the cheap and by the bootstrap. Today’s episode is the fifth in a series on viral app launch strategies, presented to you by the digital ad team that helped push TikTok over the top in 2019 and 2020. You’ll learn how to make a powerful pitch deck and evaluate prospective venture capitalists and angel investors (So you don’t waste time talking to the wrong prospects for your business). It’s up to you to put your best foot forward and find the right business / market / product / investor fit for these proven winning sales and closing routines to get your app funded. You’ll learn strategies on how to raise capital in this episode, if that’s something you would like to do with your app or idea. Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

We’re back with another episode of the Zen Business podcast to continue a multi-part series connecting the dots that ALL successful viral growth campaigns take to monetize & scale an app. In the last episode, your app marketing guru, Jonathan Maxim broke down A/B testing, mobile app monetization, and ad campaign optimization. With those crucial set-up strategies in your rearview, here’s the super simple and powerful growth formula to make an app go viral with scalable referral campaigns. Jonathan walks listeners through how to set up referral campaigns that give prospects the most motivation to act, while also saving tons on acquisition costs with insanely sweet ROI. You’ll learn how to create value unlocks and feature add-ons for referrals, use sweepstakes contests to get paid subscribers cheap, and boost your app store conversion. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.