Most startups are built on hope. The ones that succeed are those that are built around value.

On this episode of the Zen Business podcast, your host Jonathan Maxim sits down with a serial entrepreneur and app builder who delivers the value to users that makes apps go viral and earn life-changing profits for their founders.

Traveling all the way from Italy, Marco Yammine shares his experience and knowledge of successful app design and marketing.

Marco has built and helped launch – from “Zero to one” – over 50 apps. He makes products that are really built around value for the user.

It’s all too easy for founders to get lost in their great ideas. That’s because of the natural human tendency to evaluate business ideas with rose-tinted glasses.

Marco’s philosophy for building apps is focused on execution over ideas. The practical aspects of apps that people enjoy & that solve a problem, delivering value in the process. 

Another is timing your solution with the trends in the market. You will learn in this episode, for example, how to tune in to the market you’re focused on. Then you will find a problem or opportunity that will form the basis for a quality app that users download, use, and rave about. The problem or the opportunity has to come first, then the idea.

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