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Madmork Stories

Author: patrick mork

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Hi everyone! I'm Patrick 'Mad' Mork, founder of Mad Mork Stories and Startup CEO Coach. I'm a 3 time Chief Marketing officer, former global head of marketing for Google play and 25 year marketing veteran.

mad mork stories is all about the world of marketing, tech, startups and careers. In this podcast you can expect to hear:

- Interviews with tech founders, CEO's and top CMO's
- Marketing best practices
- How to build and drive your Vision, Culture and teams
- Mixing all this up to create a cocktail for your ideal career!

and a whole lot more Support this podcast:
24 Episodes
"We're not IN traffic. We ARE the traffic"  - Brad Bao.  Traffic.  We all experience it.  We all hate it.  Back in 2014 it was estimated that Americans wasted an astronomical 6.9 billion hours in traffic.  Even at minimum wage ($7.25 / hour), that's a staggering $50 billion dollars in wasted productivity.  The solution?  Simple: We need to get people to stop using cars.But rather than talk about it, Brad Bao and fellow co-founder, Toby Sun, decided to do something about it.   They started Limebike (now Lime) back in early 2017 with the idea to get Americans to travel the "last mile" to their destination using bikes they could unlock with their smartphones and leave anywhere.  Last year they saw an opportunity with electric scooters and the rest is history.Since then the company  has redefined the term "fast growth".  Lime has clocked in over 50 million rides, launched in 100 cities across 4 continents (including right here in my hometown of Santiago, Chile) and is estimated to be worth a jaw dropping $2.4 billion according to their latest round of funding (investors include Andreessen Horowitz, Bain Capital, Uber and Google). As for me personally?  For the first time in my life and after 31 years of driving, I decided to run a test and not own a car in Santiago.  I use Lime to get to work and all my meetings.  And guess what?  I get to meetings on time, have less stress and even get to feel like a kid again.  I've never been happier.But what does it take to really build a great company that's changing the face of urban transportation?  I interview my long time friend and co-founder Brad Bao in this exclusive podcast and the answers might surprise you.  We talk Vision, Culture and what it takes to hire and retain great people in the most competitive place on earth.  Brad even shares some start up tips and valuable wisdom for would-be founders.Enjoy!  --- Support this podcast:
Every meeting it's the same old story:  Revenue, growth, profits, numbers, sales, customers and forecasts.  The whole world seems to run on numbers and metrics seem to guide our every waking moment.But is management really looking at the right numbers?  In this podcast I'll talk about the Customer Journey.  What it is?  How it's broken down and why it matters.  I'll also discuss why many managers aren't looking at the metrics that matter most and risk running a business that, while profitable, isn't sustainable long term.  So let's talk about metrics.  Marketing metrics and why they might just matter more to your business than sales or profits.  Enjoy this podcast?  Make sure to subscribe and share it and any contributions, no matter how small, are welcome.  In addition don't forget to follow us on Facebook (, Linkedin (, Instagram (@madmork) and of course check out our blog at!.  Enjoy the podcast.  --- Support this podcast:
How important is empathy as a skill in business?What is the business impact of better empathy and how do we measure it?How can we practice empathy and what can our business leaders do to become more empathetic?And what will be the potential when you marry Artificial Intelligence (AI) with empathy?Join me as I interview award-winning author and renowned speaker, Minter Dial, as we attempt to answer some of these questions and discuss his new book: Heartificial Empathy: Putting Heart into Business and Artificial Intelligence which is available exclusively on Amazon.comIf you're interested in improving your business performance, building better products, engaging your customers and curious about the potential behind Artificial Intelligence and Empathy, you won't want to miss this podcast!For more about mad mork stories, high impact executive coaching for startups make sure you:Check out my blog, Follow me on Instagram @madmork, follow me on Facebook and Twitter (@Madmork) to catch my live events and sign up to our newsletter!--- Support this podcast:
Where does self confidence come from? What is the neuroscience behind what it is and how we develop it?More importantly, what can we do to build our self confidence to propel us forward in order to achieve the things that each one of us wants to live healthier, happier lives?In this podcast, I share the story of April Holmes, a 2008 Gold Medal Winner at the Paralympic Games in Beijing who I met earlier this year. April is an amazing person who bounced back from a devastating injury to become a world class athlete.I discuss the science behind self confidence. Where it comes from and what are the things that determine how much of it we have.Finally, I talk about tools and tips you can immediately start using to build your own self confidence based on research, tools I've used for myself and techniques I've used with my own clients.I hope you enjoy this podcast and, as always, please subscribe, share and leave any comments on my Facebook page ( and also make sure you follow me on Twitter @madmork and on my blog (!mad mork--- Support this podcast:
How do you change cities or countries? How do you deal with moving to an entirely new place with new people, culture and even a new language?Human beings love their comfort and we yearn for stability but the only way we grow is by stretching ourselves and often that means leaving behind what we know and moving to a new city or country. In this video I share where I finally ended up after living Silicon Valley, where I worked in tech and startups for 10 years. I also talk about coping with massive change and the process and tools I've used to adapt to a new country, culture and languageI also share 5 key tips that I use whenever I move countries / cities (after living in 11 countries, I've developed some experience in this domain)So I hope you enjoy this podcast, find it useful and perhaps, even start to think about stepping out of your own comfort zone and embracing the possibility of moving and living in an entirely new city or country.I hope you enjoy this podcast. If you haven't already, please subscribe and share this podcast. You can also catch the video of this podcast on or read the post on!Patrick 'Mad' Mork.--- Support this podcast:
Sometimes the most powerful decisions we make are also the hardest. For me, at 46, with 9 years in Silicon Valley, friends, a strong network and a new business, June 29th was Judgement Day.My ex wife wanted to return to her home country, some 8,000 miles away and with her would go my kids. For some the decision to leave would be easy but for me, and for others caught on the treadmill of Tech glory, leaving is never easy.So how did I make the call? What was my thought process and how did my experience both as a coach and being coached help make this decision easier. This podcast is all about how I came to the realization that it was time for new challenges and adventures. I hope it helps anyone in a similar position - whether it's a job you hate, a bad relationship, or a situation which simply infringes on the very values that make you who you are. The answer is always in plain site. You just might not see it.Enjoy and please don't forget to subscribe to this podcast. For more great content on marketing, tech and living a career of meaning and impact make sure to also check out my blog: as well as my Facebook page: Enjoy and good luck!mad mork--- Support this podcast:
There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage.So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do?I've been a CMO a long time and have seen some boards and CEOs handle this well and others struggle and fail at the task.In this podcast I discuss:1. When you should consider hiring a CMO2. What type of CMO you should consider3. The organizational capabilities a CMO needs to be able to addressEnjoy and feel free to comment or share. If you haven't already, make sure you subscribe to this podcast and donations are always welcome ;) Don't forget to also check out my blog on and visit me on Thanks!--- Support this podcast:
Why are we often unable to power through what we KNOW we need to get done?What are the core things we NEED to know before taking action to see our dreams become reality?What kind of tools and frameworks can we use to accelerate change in our lives?I've spent many months now reading, listening and talking to many people about how they're able to make massive changes in their lives which seem insurmountable to many of us.Change is actually simple to start but hard to see through. In this podcast I discuss some frameworks and tools that I've come across and that I use each and every day to make the changes I need in my life.I hope they can help you too!I hope you enjoy this podcast. If you haven't already, subscribe the channel and share it with others. Make sure you also visit us on and check out my posts on startups, marketing and living careers of meaning and impact on a great week!--- Support this podcast:
Many of us often struggle to make the progress we would like in our personal lives. Whether it's losing weight, going to the gym, saving for college, making a career change or developing personal relationships we often sacrifice our personal lives at the expense of our professional lives.How how do we change that?How can we make progress on what we want in a way that's more structured, methodical and yet doable.By setting SMART goals. That's how. In this podcast I talk about why setting personal goals is critical to our well being. I also talk about SMART goals, what they are, how they work and how I specifically used the SMART goal methodology to deliver on one of my own personal goals.Finally, I'll talk about other tips to make SMART goals really work for you even more powerfully in a way that's simple and easy.Don't forget to subscribe to this podcast and you can even support me know if you like. Also check out and for more--- Support this podcast:
How do you manage a career that takes you from Rapper to the "Rapper of Wall Street" to VP Marketing at Sonos before the age of 30?Meet Allen Mask. Allen loves to live life on the edge and is just one of those guys who enjoys being comfortably uncomfortable.His passion is music, his strength is his faith and his quest for growth has taken him from musical entrepreneur to working at Goldman Sachs, Google, Airbnb and now Sonos.Today's podcast explores Allen's career, passion, learnings and the decisions that helped shape who he is today and led to him being nominated to the prestigious Forbes 30 under 30 list of 2018. I hope you enjoy this podcast and make sure you subscribe to this and future episodes to hear amazing interviews, career wisdom and start up lessons. Be sure to also follow us on Twitter @madmork and on Enjoy!Stuck in your career? Book an exploratory session and see what career transformation could be like on facebook/madmorkstories!--- Support this podcast:
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