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Wait What Really OK with Loren Weisman

Author: Loren Weisman

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The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
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LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
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Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/
119 Episodes
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A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/https://imdb.me/lorenweisman/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Brand messaging mission statement and message methodology
Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/******* Brand Messaging Podcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Strategic patience and pressure when preparing a launch
Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *Fish Stewarding Group wb: https://fishstewarding.com/*Loren Weisman LinksWeb: https://lorenweisman.com/*Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*Transparency and accountability in air conditioning repair?
Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Do not vote if you do not want to vote. Voting is a right.
Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.******* Podcast LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Mary Poppins Messaging and Practically Perfect Perceptions.
A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Messaging Matters IMDb: https://imdb.com/title/tt13170564/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Authentic messaging introductions and impression perceptions.
Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Podcast guest soliciting and podcast host booking tactics.
Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOPodcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coaching with accountability and finding honorable coaches
Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example. This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way. As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information. Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news. The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way. Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Twitter: https://Twitter.com/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOFacebook Page: https://facebook.com/brandmessagingpodcast/Instagram Page: https://instagram.com/brandmessagingpodcast/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Morning show messaging, performance and delivery at Fox 35.
Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends up hurting the brands message, identity and validity.On the other hand, I’ve watched marketers, marketing companies and PR agencies have an easier time being able to reach further at a faster tempo and a reduced cost.And it is not about making the marketer less money, but allowing them to make more for their efforts and marketing strategies when the foundation is there.I feel there are some marketers that understand the aspects of messaging, but a smaller number as a whole.Still, it seems like so many are out there screaming from the mountain tops about how they will create popularity, opportunity and awareness, yet they throw expensive darts at a board or use unrelated metrics and templates to explain what needs to be done without really having a complete understanding of what they are saying. Then many position themselves to take no liability for their spending and their campaigns that were built on the hippest trend that might have no direct relation or application to the specific client. Or worse, the "I had all these big campaigns that worked 10, 20, 30 years ago" and the ever famous "Here is an example of an amazingly successful campaign I did" but that campaign had a budget ten times the size of the person they are pitching and a completely different product.That is why I have come to the perspective of Messaging before Marketing.S7.E6.N119 Messaging before marketing to create a sound foundation. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/*******Loren Weisman LinksWeb: https://lorenweisman.com/*******The Brand Messaging Podcast Wait What Really OK is available on Pandora, iHeart, Apple Podcasts, Spotify, and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Messaging before marketing to create a sound foundation.
With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer. By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection. Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those that want to refer or share about you, over the usual being forced to. There is a psychological element there as well. From a series of products you reviewed, to businesses that you have used, to restaurants you like and dislike, sharing these reviews can help you to become an authoritative source for those that agree with your experience. On that same token though. Be authentic. Don’t try to make every review a glowinbg five star. People will see through that instantly. Consider looking the stewarding approach of reviews. While it is not directly marketing you, your product or business, it may do much more t authentically connect you and building a level of trust that normal marketing channels don’t. S7.E5.#118 Reviewing authentically over demanding them for popularity ****The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. ****Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. ****Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991****Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Amazon: https://Amazon.com/author/lorenweisman/Send2Press: https://Send2Press.com/wire/profile/loren-weismanAudible: https://Audible.com/author/loren-weisman/B003JU21WIGoogle Business: https://brand-messaging-strategist.business.site****The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Radio Public, Castbox, Podcast Addict, Pocket Casts, Podbean, Acast, Audio Burst, Plex, Anchor, Jio Saavn, Spreaker, Ivoox, Overcast, Blubrry, Bullhorn, Podbay, Podchaser, Gaana, Podhero, Podcasters Directory, YouTube, IMDb, RSS Feed and other locations. ****Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOGoogle Business Page: https://brand-messaging-podcast.business.site/Podcast IMDb Page: https://imdb.com/title/tt12847210/****Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/****Reviewing authentically over demanding them for popularity.
Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you?S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details. In our rush to experience the result of what we see in adding an app, a site or a tool, we often missed the details of the agreements we get ourselves in to. This can include a level of access to not only the social sites, but also what is posted, deleted, shared and the amount of access we allows these apps and the owners and partners of them. As part of an example, below is from a app and tool website that allows you to make audio podcasts into videos that can you up on a popular video site. By signing into their site, they state that you are agreeing to their Privacy Policy and Terms of Service. They go on to say they will never post to any of your accounts without your permission.Yet, as you get to the authorization page, it states as follows...This application will be able to:See Tweets from your timeline (including protected Tweets) as well as your Lists and collections.See your Twitter profile information and account settings.See accounts you follow, mute, and block.Follow and unfollow accounts for you.Update your profile and account settings.Post and delete Tweets for you, and engage with Tweets posted by others (Like, un-Like, or reply to a Tweet, Retweet, etc.) for you.Create, manage, and delete Lists and collections for you.Mute, block, and report accounts for you.See your email address.That is only one example and many apps have variations of this. On the other side of the coin, Some levels of access need to be obtained in order to operate, and other apps are free specially to get certain information. Still, in the end, the best strategy is to read through the details and look up service in order to decide if the access is worth going. Coming to terms with the terms and conditions you agreed to is S7.E4.N117 of the Wait What Really OK Podcast. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Amazon: https://Amazon.com/author/lorenweisman/LinkedIn: https://LinkedIn.com/in/lorenweisman/Send2Press: https://Send2Press.com/wire/profile/loren-weismanGoogle Business: https://brand-messaging-strategist.business.site******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coming to terms with the terms and conditions you agreed to.
Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday. S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority.Success is a very personal and at the same time very subjective term. It is also an addictive one. So many have chased the ideas of success through motivation, inspiration and any success story that can allow someone to emulate or copy it for the same result or better. One of the problems is that every path to success has many different factors and metrics to it. Many also do not fully understand the extent or involvement of others that allowed that success to happen too. And one of the biggest problems is the author of the success book that has had no success whatsoever. They took the business guy courses, the life coaching courses and downloaded a pre written success book, added a few stories and published it as their own.It is the responsibility of the reader or the potential reader to vet the material, the stories, the facts and the validity. Still, so many claims, so many promises, so many saying what others want to hear... the business of writing business success books has become an amazing stream to draw revenue from. But at the same time, it is a dried up well when it comes to the morals, authority and authenticity of what is being shared ethically and professionally. Brand Messaging Strategist Loren Weisman on success books. S7.E3.N116 of the Wait What Really OK Podcast *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446*******LW LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Twitter: https://Twitter.com/lorenweisman/Instagram: https://Instagram.com/lorenweisman/Amazon: https://Amazon.com/author/lorenweisman/LinkedIn: https://LinkedIn.com/in/lorenweisman/Send2Press: https://Send2Press.com/wire/profile/loren-weismanAudible: https://Audible.com/author/loren-weisman/B003JU21WIGoogle Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Radio Public, Castbox, Podcast Addict, Pocket Casts, Podbean, Acast, Audio Burst, Plex, Anchor, Jio Saavn, Spreaker, Ivoox, Overcast, Blubrry, Bullhorn, Podbay, Podchaser, Gaana, Podhero, Himalaya, Deezer, Chartable, Player.Fm, Digital Podcast, Listen Notes, Goodpods, Podtail, Learn Out Loud, American Podcasts, Mixcloud, Soundcloud, Hubhopper, Podscribe.Ai, Audry, Podfollow, Podcasts.com, Go Pod Me, Podcasters Directory, YouTube, IMDb, RSS Feed and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOFacebook Page: https://facebook.com/brandmessagingpodcast/Instagram Page: https://instagram.com/brandmessagingpodcast/Google Business Page: https://brand-messaging-podcast.business.site/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Brand Messaging Strategist Loren Weisman on success books.
Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture.Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and its subsidiary, FSG Messaging and Optics. Fish Stewarding Group was created by Doug Fish and structured to have a series of branches to assist businesses, ventures and visionaries with a individualized approach that takes in to consideration many of the foundational factors that are often skipped over, missed or forgotten all together. At the core of Fish Stewarding Group is the tagline: Stewarding Strategic Solutions in order to create wealth communities. The idea is that when a business is correctly structured from the ground up in benefits all involved morally, financially and professionally as it can continue on to steward and support the communities around it. The branches of the Fish Stewarding Group extend and expand across realty, nourishment, land development, finance, trusts, blockchain, cryptocurrencies, strategic partnerships, construction, leadership, property management and organizational strategy.The first step though, with any business, venture or visionary is to bring them through the organizational strategy first to create the right foundation for all to be built on or corrected. The Organizational Strategy arm of the Fish Stewarding Group is called FSG Messaging and Optics. Every project that the Fish Stewarding Group touches, first runs through a Discovery Deep Dive through FSG Messaging and Optics. With this completed, the final deliverables and data of the discovery dive are delivered in a comprehensive report conducted over a series of stewarding phone or in person sessions, word documents, excel sheets, videos, images and audios for the clients keeping. Included are all findings, recommendations across the seven fundamental strategic and operational touch points as well as the advised mobilization, sequencing and direction we believe will be the correct path forward. To learn more about the details of this process, email info@fishstewarding.com.Season 7. Episode 2. Number 115 of the Wait What Really OK Podcast is called Fish Stewarding Group and FSG Messaging and Optics explained. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group &FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://Send2Press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://imdb.com/title/tt12847210/Pandora: https://pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Fish Stewarding Group and FSG Messaging and Optics explained.
Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate. The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem. When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change. Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble. Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates. S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Authenticity of a candidate and the politics of authority.
So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid. In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business. S6.E10.N113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hire.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Validation and vetting validity for those you want to hire.
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist. It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that. There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band. In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut. And I noticed in replacing some of the players that just played it off like it was a simple mistake and not a big deal... that I would some times be called back for the next album under the same circumstances. It was a common occurrence of arrogance that tied to motivation. Artists making excuses for mistakes as learning experiences and yet they never learned a thing from the last time. Your mistakes are not learning experiences if you are not learning from them.It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine. I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today. S6.E09.N112 of the Wait What Really OK Podcast is called Music Business ghost drumming. Being a ghost in the machine. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Music Business ghost drumming. Being a ghost in the machine.
It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK S6.E08.N111 hosted by Brand Messaging Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast. This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you. Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.” "Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority. If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it. When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority. "It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman S6.E08.N111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Authoring an authentic book to spotlight your knowledge.
Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking. Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK S6.E07.N110 hosted by Brand Messaging Strategist Loren Weisman. Are you ready to hear another side as much as you want your side to be heard? Can you steward a conversation strategically and effectively to get your point, your views, your opinions and the facts you can prove across to another? At the same time, are you ready to listen. From business to protests to relationships and beyond, many are screaming what they want, what they need and what they require, yet in not allowing for conversations to be shared with two way communication. Then in adding the attacks, the insults, and the one sided elements, it is not surprising that many of these conversations are not creating the change. If we can move to listening as much as we speak and taking into consideration that it might not be the most effective approach to insult and belittle the same people you are asking for help from, conversations can be that much more impactful. "As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change."S6.E07.N110 of the Wait What Really OK Podcast is called Stewarding strategic solutions in opinionated conversations.This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Stewarding strategic solutions in opinionated conversations.
Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK S6.E06.N109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online. We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized. In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online. We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation. "We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year." S6.E06.N109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.*******The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******FSG Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*******LW LinksLW URL: https://lorenweisman.com/Loren’s IMDb: https://imdb.com/name/nm11794652/ Loren's Author Page: https://amazon.com/author/lorenweismanLoren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/*******Brand Messaging Podcast WWROK LinksPodcast Info: http://brandmessagingpodcast.com/Twitter: https://twitter.com/waitwhatreallyOFacebook: https://facebook.com/brandmessagingpodcast/Google: https://brand-messaging-podcast.business.site/Podcast IMDb: https://www.imdb.com/title/tt12847210/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213 *******Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://rkvc.net/*******Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI).http://doughinrichs.com/*******Online Reputation Management for your Brand Messaging Optics.
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