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Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.
24 Episodes
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Wharton's Peter Fader and Emory's Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.
The demise of the once-dominant music platform is a sign that Apple, which formerly led the pack in the sector, has lost its edge.
Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter Fader and Sarah Toms.
Customer disconnects and failed strategies have turned Barnes & Noble from a retail disruptor into a dinosaur, experts say.
AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.
Retailers lose billions every year because of fraudulent merchandise returns. How can they weed out problem customers without alienating the good ones?
New research from Wharton is changing the way investors are looking at the valuation of businesses by taking a closer look at the worth of those firms' customers.
Amazon's new cashier-less convenience store aims to answer one of retail's thorniest challenges: Understanding why shoppers do what they do, and leveraging that knowledge into increasing sales.
Companies with non-contractual business models have a tough time predicting future customer activity, and subsequently using it as a measure of firm value. New Wharton research aims to determine what data can help.
A recent spate of Chapter 11 filings shows that chain retailers have too many stores and don’t understand their customers, while online channels are growing, say experts.
Organic food has become more popular among consumers, and it's now easier to find in many grocery stores. But that's not good news for Whole Foods, which once had a corner on the market.
The holiday season has become synonymous with major sales -- but retailers could be taking a savvier approach.
Wharton professor and analytics expert Peter Fader joins WNS executive Raj SivaKumar to discuss the power of harnessing customer analytics for travel agencies and the hotel industry.
Wharton professor and analytics expert Peter Fader joins WNS executive Raj SivaKumar to discuss the power of harnessing customer analytics for business success in the airline industry.
Target is expanding with smaller stores in urban locations, while Amazon is planning to open convenience stores. Experts explain the potential impact of those moves.
Wharton professor and analytics expert Peter Fader joins WNS executive Mike Nemeth to discuss the power of harnessing customer analytics in the insurance industry for business success.
Wharton professor and analytics expert Peter Fader joins WNS executives Raj SivaKumar and Mike Nemeth to discuss the power of harnessing customer analytics for business success.
Tech startup Zodiac was co-founded by Wharton professor Peter Fader and CEO Artem Mariychin to help companies find – and serve -- their most valuable customers.
Whether it's with airline tickets, professional sports or ride-sharing services, dynamic pricing is here to stay -- but the challenge is implementing it in an effective way.
The FCC’s move to promote consumer choice and innovation by unlocking TV set-top boxes could have some unintended consequences, say experts.
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