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Knowledge@WhartonKnowledge@Wharton Finding the Value in IPOs: Why Customer Behavior Holds the Key
Finding the Value in IPOs: Why Customer Behavior Holds the Key

Finding the Value in IPOs: Why Customer Behavior Holds the Key
Update: 2019-08-13
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Wharton's Peter Fader and Emory's Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.
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