How to Find Value in Every Customer

Update: 2018-11-06

Description

Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter Fader and Sarah Toms.

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How to Find Value in Every Customer

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How to Find Value in Every Customer

Knowledge@Wharton

How to Find Value in Every Customer