How Customer Behavior Can Be Used to Value Your Company

Update: 2017-04-13

Description

Companies with non-contractual business models have a tough time predicting future customer activity, and subsequently using it as a measure of firm value. New Wharton research aims to determine what data can help.

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How Customer Behavior Can Be Used to Value Your Company

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How Customer Behavior Can Be Used to Value Your Company

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How Customer Behavior Can Be Used to Value Your Company