Unthinkable with Jay Acunzo

Up next in Signature Stories, we're joined by Michael Bungay Stanier, speaker, coach and author of the wildly popular book "The Coaching Habit" and the brand new book, "How to Work with (Almost) Anyone." Michael sits down with Jay to share a story about a very bad job. Jay and MBS dive into how to use open loops, comedy in storytelling, and crafting tiny stories to create a sense of safety for your audience -- plus, they add some seasoning to the main ingredients of Michael's story to make it tastier.Throughout this series, we'll learn from how inspiring creators and experts craft their most valuable, most original stories that build connection and resonate deeply. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.BECOME A STRONGER STORYTELLER:Subscribe to my free newsletter. Every other week, get a new story/framework to help you stand out easier and resonate deeper with your work: jayacunzo.com/newsletterCRAFT A PODCAST YOU’RE PROUD TO CALL YOURS:Work with me one-on-one to develop or improve a show that stands out easier and resonates deeper. Using your creativity, NOT your budget, you’ll walk away with an irresistible premise and format – and the on-mic skills to tell stories and conduct interviews that grip and inspire them.Book an hour now or learn more about my coaching and collaboration.JOIN THE CREATOR KITCHEN MASTERMIND:Connect with Jay and peers who care deeply about the craft: The Creator Kitchen is a mastermind of content creators learning to ship higher-impact work. We help you see the possibilities, decide the best approach, and execute with clarity + confidence on your most important projects.Learn more about membership – plus get some free samples – at creatorkitchen.com***IN THIS EPISODE:Michael Bungay Stanier: author of "The Coaching Habit", podcast host and keynote speaker  ***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins

Up first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-ever editor of branded content at the New York Times. Jay and Mel dive into the messy reality of crafting resonant narratives -- and using them to serve an audience and build your business.Throughout this series, we'll learn from how inspiring creators and experts craft their most valuable, most original stories that build connection and resonate deeply. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.BECOME A STRONGER STORYTELLER:Subscribe to my free newsletter. Every other week, get a new story/framework to help you stand out easier and resonate deeper with your work: jayacunzo.com/newsletterCRAFT A PODCAST YOU’RE PROUD TO CALL YOURS:Work with me one-on-one to develop or improve a show that stands out easier and resonates deeper. Using your creativity, NOT your budget, you’ll walk away with an irresistible premise and format – and the on-mic skills to tell stories and conduct interviews that grip and inspire them.Book an hour now or learn more about my coaching and collaboration.JOIN THE CREATOR KITCHEN MASTERMIND:Connect with Jay and peers who care deeply about the craft: The Creator Kitchen is a mastermind of content creators learning to ship higher-impact work. We help you see the possibilities, decide the best approach, and execute with clarity + confidence on your most important projects.Learn more about membership – plus get some free samples – at creatorkitchen.com***IN THIS EPISODE:Melanie Deziel: speaker, author, co-creator of the Creator Kitchen with Jay***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins

What is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something unexpected - Bryan Cranston showing us just want the power of having taste can do. ***KEEP MAKING WHAT MATTERS:1.  Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators2. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter3. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***VOICES IN THIS EPISODE:Mia Quagliarello: Head of Creator Community at Flipboard, writes Mia's Queue newsletterMark Schaefer: keynote speaker, founder and co-host of Marketing Companion, bestselling author (of 12 books!) Beth Dunn: coach, public speaker, author, Principal Content Designer at Thrive Global***PAST MAKER MONSTER EPISODES:Maker MonstersMaker Monsters 2Maker Monsters 3***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins  

In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go beyond grabbing attention to genuinely HOLD it.Today, we focus on why formats are mission critical to creative work, and how you can search them out for yourself and craft your own to hook an audience and get them to the end.We’re joined by the most format-obsessed person out there: Hugh Garry, co-founder of Storythings. Hugh and his team (and friends) write the newsletter, Formats Unpacked, diving each week into a format and why they love it so very much and why, maybe, you should too. DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***INSIDE THIS EPISODE:Hugh Garry: Director at  Storythings, writes the Formats Unpacked newsletterTone Knob newsletterBrands and Humour newsletter***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins

How you define quality is contextual, it's in the eyes of the beholder. In this one-shot, Jay breaks down the three questions we each need to ask to define quality - Who is it for? What is it for? How will I know if it's working? - and then shares the two habits that can help us to create quality content. ***KEEP MAKING WHAT MATTERS:1.  Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators2. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter3. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way.Stories from one of the world's most surprising speakeasy lounges, based in London, as well as one of Jay's favorite marketers who doesn't show up much publicly -- least of all on social media -- yet has found a way to build a business which is in-demand and even overbooked. (Now that sounds pretty unthinkable.)In this episode: speakeasy business! Why going deeper instead of broader, emphasizing value instead of scale, and  prioritizing resonance over reach are all viable ways to build your business and leave your legacy.  DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***INSIDE THIS EPISODE:Michelle Warner: WebsitePaul Tvaroh and Lounge Bohemia (Lounge Bohemia Instagram)Jay Clouse (Creator Science, Jay's podcast and business)***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins

A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Jay unpacks three common misconceptions about how we understand story and why it's actually more important to understand how to be storytellers than to understand story. ***KEEP MAKING WHAT MATTERS:1.  Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators2. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter3. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.  SHOW LINKSMargo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out VOICES IN THIS EPISODE:Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important. KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampled her song "Alaska." His reaction, captured on camera, went viral. This is a relatively known moment on the internet.What's not known is just how the words Pharrell shared and the element he noticed from Maggie's work can be applied to the work we do.In this shorter, monologue episode, we take a closer look.***KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently. creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it."But what if the point of sharing our ideas is NOT to get the approval of others?Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project. KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Any story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals.  Today, the four things we can change in any story we find to tell it better."Better" doesn’t mean more epic or popular. It means more purposeful, more customized to your specific situation and needs — your audience, your goals, your desire to express yourself a certain way, to connect deeper with the world and others around you, and get your creative fingerprints all over the work. “Better” here means “more yours.”***PUSH YOURSELF CREATIVELY:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program helping you push yourself creatively.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay and others, and join live sessions to do better work, more consistently and confidently. creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***INSIDE THE EPISODE:Derek DelGaudio's version of the blind men and the elephant story on YouTubeDelGaudio's full special, In and Of Itself, on Hulu***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Hrishikesh Hirway is a musician and creator/host of the popular podcast Song Exploder. The show has a simple but powerful premise: each episode, a musician breaks apart a single track and, piece by piece, tells the story of how it was made. He's interviewed Madonna, Billie Eilish, Rick Astley, Lorde, U2, Yo-Yo Ma, and plenty of lesser-known artists creating beautiful music. Vulture even called the show "the best use of the podcast medium ever," and in 2020, Song Exploder became a TV show on Netflix, running for two seasons.Today, we turn the tables on Hrishikesh and ask him to break apart his work -- an episode of Song Exploder featuring the band The War On Drugs.We also examine this idea that artists and successful people are rarely asked questions that stick close to their work. There's a precedent set by big-picture interview shows and mass media hosts that leads to general advice or end-to-end biographies.Hrishikesh shares why starting his show was born out of a frustration with that approach, and he reveals what you can find when talking narrowly about the work.Plus, the creative strategy behind Song Exploder and why Hrishikesh removes almost all of his voice.This is a beautiful, existential, inspiring exploration of creativity -- all emerging from the tiny parts and pieces of doing the actual work. Because there's magic in the minutiae.***KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently. creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***INSIDE THIS EPISODE:Hrishikesh Hirway: Website | Twitter |  Music: Spotify, Apple | "Still Dreaming" music videoSong Exploder: Website | Apple Podcasts | Spotify | others***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this shorter, monologue episode,  we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming to beat down their doors and crush them and why we worry that these tools are greater masters of our craft than we are.  We're obsessed with only one part of the craft, and it's the same part AI is getting alarmingly good at owning. What if we focused on the 3 Ps instead? Posture, process, and practice. For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

To be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the intertwining thoughts and emotions in our work -- the jumble, if you will. Today, we dive into that jumble to try and find an answer to this mysterious yet ubiquitous contradiction at the core, and it leads us to meet some of our listeners and experience their questions, conundrums, and even their creative work. REFER A FRIEND:Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***INSIDE THIS EPISODE:Cory Ames: Podcast | TwitterAshley Cummings: Writing | TwitterMichael Ashford: Podcast | TwitterMinnow Park: Website | TwitterJason Bradwell: Podcast | TwitterAmanda Delaney: LinkedIn | InstagramTallen Gabriel: Website | Music***SUBSCRIBE TO THE NEWSLETTER:Playing Favorites newsletter: stories and frameworks for creating work that resonates.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: creativity, community, and capitalism and not only co-exist, but for-profit can be used for-good. Today, the story of In the Works, a publication from the software company Help Scout. We go inside the decisions and the strategy of both the company's CEO and the head of content responsible for crafting a brand new publication with a bold mission.There, we find the true dividing line between brands who do this whole storytelling stuff well ... aaand everyone else. REFER A FRIEND:Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***INSIDE THIS EPISODE:Nick Francis: Twitter | LinkedInHillary Noble: Twitter | LinkedInHelp ScoutIn The WorksThe Chezie storyList of brands building in-house media arms***SUBSCRIBE TO THE NEWSLETTER:Playing Favorites newsletter: stories and frameworks for creating work that resonates.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention?After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care.In this episode, you'll learn a simple but powerful technique to speak and write with greater impact.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.REFER A FRIEND:Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***INSIDE THIS EPISODE:Chris Lavigne: Twitter | LinkedInChris Savage: Twitter | LinkedInWistiaOne, Ten, One HundredEnterprise Plan (Parade video)Gear SquadiPhone videoWebinar AttendeeSandwich VideoMORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work.Today, we learn how to tell stories about the seemingly mundane details in our lives.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social media success than some of the biggest teams in the Major Leagues, and a plan to disrupt the MLB itself. This story is told through the ever-optimistic, yellow-tux wearing Jesse Cole, the owner of the team.Not a fan of the sport? No worries. This isn't really a story about baseball. It's a story about our collective desire to make things that matter -- to ourselves, certainly, but to those we serve most especially. This is a story about what it means to truly build something that is, in Jesse's words, "fans first" -- and all the weird, wacky, wonderful things that follow.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***IN THIS EPISODE:Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Masooma Memon on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins