In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go beyond grabbing attention to genuinely HOLD it.

Today, we focus on why formats are mission critical to creative work, and how you can search them out for yourself and craft your own to hook an audience and get them to the end.

We’re joined by the most format-obsessed person out there: Hugh Garry, co-founder of Storythings. Hugh and his team (and friends) write the newsletter, Formats Unpacked, diving each week into a format and why they love it so very much and why, maybe, you should too.

DEVELOP MORE INSPIRING IDEAS & STORIES:

1. Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletter
2. The Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.
3. Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.

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INSIDE THIS EPISODE:

• Hugh Garry: Director at  Storythings, writes the Formats Unpacked newsletter
• Tone Knob newsletter
• Brands and Humour newsletter

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PRODUCTION CREDITS:

- Creator, host, writer, editor: Jay Acunzo

- Producer and researcher: Ilana Nevins