The Marketing Guide
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The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
145 Episodes
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Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free https://flodesk.com/c/6SYNAZ. (affiliate link) 🎙 Mentioned in the show: #89 - How To Cope With Imposter S...
In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way. what you will learn in this episode: How comparison can show up for small business owners and how to overcome itWhat Impostor syndrome can look like and how it can show up. Things that demotivate small business owners Is your fear of failure getting in the way?What Lorna ...
As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience. Links: 📢 How to Leave a revie...
As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. In this episode you will learn: Why Meta Business Suite is the ideal solution What are the key featuresHow to get started with Meta Business SuiteHow the Meta Business Suite Planner worksHow...
In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales. So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate prog...
A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and so...
If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips. What you will learn in this episode: What are the benefits of journalingHow to journal for beginnersHow to journal for self-improvementGow to start a journal diaryJournaling techniquesJournaling ideasJournaling tips for beginners Links: 📢 How to Lea...
Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else. Links: 📢 How t...
What is Entrepreneurial Burnout? How To Recognise And Overcome It. The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause ...
Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want. In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals. In this...
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking y...
In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year. What you will learn: The key...
In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business. In this episode, we talk about Why you should use a quiz as part of your marketing strategyHow to create your quizHow to write your quiz titleHow to decide on your quiz type and the differ...
On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business? In this episode, we break down What is BeRealBeReal Features ExplainedHow to share a BeRealHow to use BeReal for BusinessWhat type o...
In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: what is the Instagram explore pageHow the Instagram explore page algorithm workswhat are the Benefits of getting on the explore page 5 ways to help you get on the Instagram explore pageThe explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for you...
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. In this episode I cover: The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planningWhy you need goals and the types of goals you should set14...
In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business. Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram...
In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favorite email marketing pla...
Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels. If this is you then it's time to perform an Instagram Audit on your account. This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again. What you will learn? What is an Instagram Audit?Why do you need...
Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year. We all know that customers or clients are always looking for the best deals during the Q4 shopping season. What if you could wake ...
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