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Stories and Strategies for Public Relations and Marketing

Stories and Strategies for Public Relations and Marketing

Author: Stories and Strategies

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.

Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world. 

And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.

From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.

As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.

If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.

                             

179 Episodes
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The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We...
This episode examines the current state of each of the big social media channels. Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each? Listen For 5:57 X (formerly Twitter) 8:45 Facebook 9:54 Instagram 13:36 Threads 16:56 TikTok 18:34 YouTube 20:50 LinkedIn 21:59 Pinterest 22:56 Medium Guest: Stephanie Huston Website | X | LinkedIn | Instagram | You Tube | Faceboo...
Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn’t just inform—it transforms. Imagine if you could unlock the exact techniques used by the world’s best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundr...
This episode is in honour of Podcasthon and in support of the Canadian Cancer Society When facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer’s devastating impact. Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battl...
What if the key to development isn’t learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engagement. Professor Anne Gregory, shares insights from her research in rural Indonesia, where micro-hydro powerplants are transforming villages, and explains how a new approach to participatory communication is empowering communities to take charge of their devel...
In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn’t just analyze data but senses our emotional state through the words we choose, the way we describe our experiences, and even how consistently we check in with ourselves. This isn't science fiction. Advances in natural language processing, psychology, and machine learning are making it possible for AI t...
This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We n...
Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities. Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today’s digital world, people aren’t just hiring résumés—they’re hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But c...
Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the ev...
As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership. Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world. Listen For 5:25 Turning Internal Meetings into Public Content 8:26 The Shift from Logos to Pers...
Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it tak...
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether. In late April 2024, President Biden signed a bill...
Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, o...
Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact. In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its ...
She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash. In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the...
Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity. Whoa… you mean vending machines for soft drinks and chips? No. From sponsoring STEM pr...
Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and sh...
Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own. But the line’s getting blurred, it’s harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry’s heart, its unbreakable shell. Yet now a new study has shattered the view, At Pittsburgh, they’ve found somethi...
Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels. “What if I mess up?” “Why would anyone want to hear from ME?” Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a...
Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For 4:34 Ampli...
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