Why Public Relations Shouldn’t Abandon Controversial Industries
Description
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within these companies.
By disengaging, PR experts could inadvertently hinder progress towards net-zero goals, as their expertise is vital in communicating and facilitating the transformative changes necessary for a sustainable future.
But this raises another question – when should we say no to working with a company?
Listen For
4:02 Understanding the Influence of Public Relations
4:40 The Role of Public Relations in Environmental Progress
6:10 Ethics vs Morality in Public Relations
17:45 Driving Positive Change
Guest: Stuart Bruce
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